First-Ever Confectionery Born as Official Licensed Goods for the Asian Games!

Nagoya's baked sweet "Nagoya Jo," cherished for over 20 years, has collaborated with "Honohon," the official mascot of the Asian Games, to launch "Strawberry Chocolate Sandwich Cookies (12 pieces)" starting today, April 24, 2026.

Crispy and light cookies are sandwiched with gently sweet strawberry chocolate, creating a flavor that everyone can enjoy. The packaging features core graphics symbolizing the Asian Games and Honohon, designed to be vibrant and appealing, making you want to pick it up. Individually wrapped, they are easy to distribute and perfect as companions for watching games or as souvenirs.

This product is the first in a series of expanding food licensing initiatives. It marks the beginning of a new endeavor to deliver the charm of Nagoya and Aichi in a 'tasteful' form.

Product Name: Strawberry Chocolate Sandwich Cookies, Asian Games Honohon
Price: 12 pieces for 1,188 yen (tax included)
Confectionery: Strawberry flavored, inspired by Honohon's colors. A crispy sweet with gently sweet strawberry chocolate sandwiched inside.
Release Date: April 24 (Friday)
Sales Locations (as of April 24): PLUSTA Nagoya Chuo Store and PLUSTA Gift Nagoya Chuo Store *Pre-sale.

This item is perfect not only as a Nagoya souvenir but also as a commemorative item for the Asian Games, and we hope many people will pick it up.

Experience the special taste that marks the first step in enjoying the charm of Aichi and Nagoya through confectionery, alongside the excitement of sports.