First Official Asian Games Licensed Merchandise Featuring Sport Pictograms! Nagoya’s Traditional Craft 'Folding Fans' Make Their Debut

Key facts

  • First Official Asian Games Licensed Merchandise Featuring Sport Pictograms! Nagoya’s Traditional Craft 'Folding Fans' Make Their Debut
  • Official Asian Games licensed folding fans, crafted using traditional Nagoya techniques, have been released. The collection includes a 'Honohon' mascot design and a 'Pictogram' design, blending Japanese cultural heritage with the excitement of the international sporting event.
  • Source: PR Times
  • Date: March 31, 2026

Direct answer

Official Asian Games licensed folding fans, crafted using traditional Nagoya techniques, have been released. The collection includes a 'Honohon' mascot design and a 'Pictogram' design, blending Japanese cultural heritage with the excitement of the international sporting event.

Citation
First Official Asian Games Licensed Merchandise Featuring Sport Pictograms! Nagoya’s Traditional Craft 'Folding Fans' Make Their Debut (March 31, 2026), PR Times
Source
PR Times
Date
March 31, 2026
Official Asian Games licensed folding fans, crafted using traditional Nagoya techniques, have been released. The collection includes a 'Honohon' mascot design and a 'Pictogram' design, blending Japanese cultural heritage with the excitement of the international sporting event.
product_launchNQ 50/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 22:18
  • 🔍 Collected: April 1, 2026 at 13:39 (15h 20m after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 13:02 (1487h 22m after Collected)

We have released the "Honohon Folding Fan" and the "Pictogram Folding Fan" as official licensed merchandise for the Asian Games, utilizing Nagoya folding fans, a traditional craft of Aichi and Nagoya.

These products are special items that fuse traditional Japanese craftsmanship with the appeal of an international sporting event. Each piece is finished by hand with meticulous care by skilled artisans. For an international tournament expected to draw many visitors from abroad, these fans serve as items that allow people to "take home" the charm of Japanese culture; they are characterized by their dual nature as both spectator gear and items of cultural value.

■ Honohon Folding Fan

This design features the tournament mascot, "Honohon," and incorporates the "Ichimatsu" pattern, a traditional Japanese motif. The Ichimatsu pattern, consisting of alternating squares, is an auspicious design that represents "eternity, development, and prosperity" due to its continuous, unbroken nature. The image of Honohon holding a folding fan to cheer on the athletes provides a sense of positive energy to those who see it.

■ Pictogram Folding Fan

This design is scattered with pictograms symbolizing various sports. It features hand-applied gold, a symbol of Nagoya, creating a powerful and sophisticated design that stands out against the black background. It is a piece that captures both the dynamism of sports and the unique character of the city.

Both products combine the lightweight comfort and beauty unique to traditional crafts, making them suitable not only for watching games but also for everyday use.

【Product Overview】

Product Name: Honohon Folding Fan / Pictogram Folding Fan

Price: 4,180 yen each (tax included)

Manufacturer: Suehirodo Co., Ltd. (Nagoya Folding Fans)

1-1-8 Kikui, Nishi-ku, Nagoya, 451-0044

TEL: 052-562-0135

Sales: Currently available on Rakuten Ichiba, Amazon, the Aichi-Nagoya 2026 Official Online Shop, and at retail stores.

FAQ

What are the key facts in this article?

Official Asian Games licensed folding fans, crafted using traditional Nagoya techniques, have been released. The collection includes a 'Honohon' mascot design and a 'Pictogram' design, blending Japanese cultural heritage with the excitement of the international sporting event.

What is the direct answer?

Official Asian Games licensed folding fans, crafted using traditional Nagoya techniques, have been released. The collection includes a 'Honohon' mascot design and a 'Pictogram' design, blending Japanese cultural heritage with the excitement of the international sporting event.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000000008.000174790.html | March 31, 2026

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