First Official Licensed Goods for the Asian Games Featuring Competition Pictograms: Nagoya's Traditional 'Nagoya Sensu' Fans Debut

We have launched the 'Honohon Fan' and 'Pictogram Fan' as official licensed goods for the Asian Games, utilizing the traditional Nagoya craft, Nagoya Sensu.

These products are special items that fuse Japanese traditional techniques with the charm of international sports events. Each piece is carefully finished by skilled artisans. In an international tournament where many visitors from overseas are expected, these fans are characterized by their dual nature as both cheering goods and items with cultural value that visitors can take home.

■ Honohon Fan
Featuring the tournament mascot 'Honohon,' the design adopts the traditional Japanese Ichimatsu pattern. The Ichimatsu pattern, with its alternating squares, is a lucky motif symbolizing 'eternity, development, and prosperity.' The image of Honohon holding a fan to cheer on athletes provides a positive boost to those who see it.

■ Pictogram Fan
A design scattered with pictograms symbolizing the various sports. The gold color, a symbol of Nagoya, is applied by hand, creating a powerful and sophisticated design that stands out against the black background. It is a piece that allows you to feel both the dynamism of sports and the individuality of the city.

Both products combine the light, comfortable feel and beauty unique to traditional crafts, making them suitable not only for watching games but also for daily use.

[Product Overview]
Product Name: Honohon Fan / Pictogram Fan
Price: 4,180 yen each (tax included)
Production: Suehirodo Co., Ltd. (Nagoya Sensu)
Address: 1-1-8 Kikui, Nishi-ku, Nagoya, 451-0044
TEL: 052-562-0135
Sales: Available on Rakuten Ichiba, Amazon, the Aichi-Nagoya 2026 Official Online Shop, and retail stores.