Participating Stores Nearly 2.5x More Than Last Year! 'Tokoname OMOTE NASHI Coupon' Fully Launches with Digital Transformation

The Tokoname Tourism Association is currently distributing the 'Tokoname OMOTE NASHI Coupon' until May 31, 2027, targeting visitors to Chubu Centrair International Airport and Aichi Sky Expo (Aichi International Exhibition Hall), with the aim of encouraging visits to local dining establishments.

The number of participating stores has significantly increased from 27 last year to 69 this year. For the first time, restaurants within Chubu Centrair International Airport have joined, allowing travelers to use coupons immediately upon arrival or before departure. This expansion also makes the service more accessible and convenient for Aichi Sky Expo attendees and guests staying at hotels on the airport island. Additionally, farm-to-table restaurants and eateries utilizing local ingredients within Tokoname City have joined, enriching the experience with uniquely Tokoname-style dining options. As a result, visitors can now enjoy a wide variety of Tokoname cuisine across areas ranging from the airport island to the city center.

Furthermore, this year's coupon has evolved from last year's 'paper coupon + digital map' model to an integrated digital map and digital coupon system. Users can now complete everything—from restaurant search to coupon redemption—directly on their smartphones, making the service more user-friendly and streamlined.

We encourage everyone to take advantage of the 'Tokoname OMOTE NASHI Coupon' and enjoy the culinary delights of Tokoname.

Enhanced Convenience: Usable at the Airport, in the City, and Anytime

This year, the participation of stores within Chubu Centrair International Airport has greatly improved convenience for air travelers. The coupon is now a seamless tool usable both 'at the airport' and 'in the city,' making it easier than ever for all visitors to Tokoname.

Recommended Usage Scenarios:

- Before flight departure

- For meals after arrival

- For dinner after events at Aichi Sky Expo

- For dining during stays at airport island hotels

- Combined with sightseeing in Tokoname

An 11-Language 'Digital Food Platform'

The digital map now supports 11 languages, enabling users to search for restaurants, plan routes, and redeem coupons entirely via smartphone. This caters not only to international tourists but also to visitors who prefer to access information digitally without carrying paper maps.

We are developing a comprehensive 'digital food platform' that allows both domestic and international visitors to discover and enjoy Tokoname's restaurants using just one smartphone.

11 Languages Supported: Japanese, English, Simplified Chinese, Traditional Chinese, Korean, French, Spanish, Vietnamese, Indonesian, Burmese, and Thai

Catering to Asian Games and MICE Visitors

With the 2026 Asian Games approaching, a significant influx of domestic and international visitors is expected. Additionally, Aichi Sky Expo hosts exhibitions, concerts, and sports events year-round, often leaving attendees searching for dining options during evening hours.

Under the concept of 'After the exhibition, enjoy Tokoname’s night cuisine,' this initiative connects the airport, exhibition venue, hotels, and city center to encourage visitors to explore and circulate within the city.

Building a 'Digital Food Platform': A Strategic Initiative

By collecting simple on-screen survey responses during digital coupon usage, we can identify visitor purposes. Additionally, analyzing users’ search keywords helps us understand which types of restaurants and services are in high demand. This project is not merely a coupon campaign but marks the first step toward building a unified 'digital food platform' that centrally disseminates multilingual, digital dining information across Tokoname City and the surrounding airport island.

We aim to promote digital adoption among local restaurants and expand tourism spending by leveraging store data accumulation, coupon usage analytics, MICE visitor behavior analysis, visitor needs assessment, and inbound trend monitoring.

Details

Official Website: https://www.tokoname-kankou.net/event/detail/214/