Tokushima Mayor Akihisa Endo Promotes "Authentic Awa Odori" Himself — "Mayors Try It" YouTube Program Released
Tokushima Mayor Akihisa Endo appears in the YouTube program "Mayors Try It," which began streaming on April 20th. In the 38th episode, Mayor Endo showcases Tokushima City's attractions, including its waterside scenery and traditional Awa Odori, aiming to promote local tourism and culture nationwide.
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- 📰 Published: May 13, 2026 at 22:00
- 🔍 Collected: May 13, 2026 at 13:31
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The YouTube program "Mayors Try It," featuring Tokushima Mayor Akihisa Endo, has been distributed since April 20th.
"Mayors Try It" is produced and distributed by Ichini Co., Ltd., which operates "Senkyo.com," Japan's largest political and election portal site. Mayors nationwide personally promote the charms of their regions and their town development initiatives.
The 38th episode, now being distributed, is set in Tokushima City. It introduces the unique scenery and tourism resources of "Water City Tokushima" by visiting locations such as Tokushima Station, Hyotanjima Cruise, and Mt. Bizan. Furthermore, at the "Awa Odori Kaikan," Mayor Endo challenges the authentic Awa Odori, disseminating the appeal of Tokushima City's traditional culture nationwide.
Tokushima City is the prefectural capital of Tokushima Prefecture, blessed with a rich waterside environment including the Yoshino River, and is a city where the traditional performing art "Awa Odori," with over 400 years of history, is inherited. In recent years, in addition to improving the circulation of the city center and urban development utilizing scenic resources, the city has also been working on the utilization of digital technology and strengthening its disaster prevention and crisis management system.
Within the program, not only Tokushima City's tourism and culture but also its disaster prevention efforts in anticipation of the Nankai Trough earthquake are introduced.
Tokushima City will continue to undertake various information dissemination activities to ensure that many people learn about the city's attractions.
Biography: Akihisa Endo, Mayor of Tokushima Prefecture, Tokushima City
Mayor Akihisa Endo
Biography
1974: Graduated from Tokushima Prefectural Johoku High School
1980: Graduated from Aoyama Gakuin University, Faculty of Law
1980: Joined Shikoku Broadcasting as an announcer
Responsible for major programs such as the radio programs "Anta ga Taisho" and "Akiyoshi no Enyakora Wide," and the TV program "Ohayo Tokushima"
2015: Retired from Shikoku Broadcasting
2016: Assumed office as Tokushima Mayor
2020: Retired as Tokushima Mayor
2024: Assumed office as Tokushima Mayor
・Motto: Wise and honest governance
・Favorite phrase: Life has its ups and downs
・Hobbies: Awa Odori, Rakugo
[Contact Information]
Public Relations Division
2-5 Saiwai-cho, Tokushima City, Tokushima Prefecture, 770-8571 (Main Building 9F)
Phone: 088-621-5091
Fax: 088-655-9990
"Mayors Try It" is produced and distributed by Ichini Co., Ltd., which operates "Senkyo.com," Japan's largest political and election portal site. Mayors nationwide personally promote the charms of their regions and their town development initiatives.
The 38th episode, now being distributed, is set in Tokushima City. It introduces the unique scenery and tourism resources of "Water City Tokushima" by visiting locations such as Tokushima Station, Hyotanjima Cruise, and Mt. Bizan. Furthermore, at the "Awa Odori Kaikan," Mayor Endo challenges the authentic Awa Odori, disseminating the appeal of Tokushima City's traditional culture nationwide.
Tokushima City is the prefectural capital of Tokushima Prefecture, blessed with a rich waterside environment including the Yoshino River, and is a city where the traditional performing art "Awa Odori," with over 400 years of history, is inherited. In recent years, in addition to improving the circulation of the city center and urban development utilizing scenic resources, the city has also been working on the utilization of digital technology and strengthening its disaster prevention and crisis management system.
Within the program, not only Tokushima City's tourism and culture but also its disaster prevention efforts in anticipation of the Nankai Trough earthquake are introduced.
Tokushima City will continue to undertake various information dissemination activities to ensure that many people learn about the city's attractions.
Biography: Akihisa Endo, Mayor of Tokushima Prefecture, Tokushima City
Mayor Akihisa Endo
Biography
1974: Graduated from Tokushima Prefectural Johoku High School
1980: Graduated from Aoyama Gakuin University, Faculty of Law
1980: Joined Shikoku Broadcasting as an announcer
Responsible for major programs such as the radio programs "Anta ga Taisho" and "Akiyoshi no Enyakora Wide," and the TV program "Ohayo Tokushima"
2015: Retired from Shikoku Broadcasting
2016: Assumed office as Tokushima Mayor
2020: Retired as Tokushima Mayor
2024: Assumed office as Tokushima Mayor
・Motto: Wise and honest governance
・Favorite phrase: Life has its ups and downs
・Hobbies: Awa Odori, Rakugo
[Contact Information]
Public Relations Division
2-5 Saiwai-cho, Tokushima City, Tokushima Prefecture, 770-8571 (Main Building 9F)
Phone: 088-621-5091
Fax: 088-655-9990