Store Owners Club Announces "Second Phase of Business Support Model"──Launching New EMS Eye Care Specialty Salon Brand for Eye Fatigue Care, Expanding with Zero Franchise Fees, Royalties, and Non-Compete Clauses for Independent Support Scheme
The "Store Owners Club," operated by Temponoho Service Co., Ltd., has launched its second business support model, the "Vision Improvement Eye Care Salon" brand. This model offers zero franchise fees, royalties, non-compete obligations, and penalties, focusing on eye condition care for the digital fatigue era using EMS devices and specialized techniques. It aims to provide independent support for owners, distinct from traditional franchise agreements.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 22:10
- 🔍 Collected: May 7, 2026 at 13:31
- 🤖 AI Analyzed: May 7, 2026 at 21:24 (7h 52m after Collected)
Temponoho Service Co., Ltd. (Chuo-ku, Tokyo; Representative Director: Kenshi Shigeyoshi), which operates the "Store Owners Club," launched the "Vision Improvement Eye Care Salon" brand in May 2026 as the second phase of its business support model. While the first phase, Kate Stage Lash (specializing in eyelash perms and eyebrow waxing), has expanded to 14 stores nationwide, the second phase enters the specialized eye care salon market, focusing on eye condition care for the digital fatigue era. The service design features a combination of EMS devices (supervised by Sharing Health Co., Ltd., which holds national qualifications for vision therapists) and specialized techniques (supervised by Kogao Seitai Kenkyujo KS Labo). All franchise fees, royalties, non-compete obligations, and penalties are zero. It is offered to members of the Store Owners Club as an "owner-independent business support" model, different from traditional franchise agreements.
■ "Business Support Model" Born from the Inconvenient Truths of the FC Industry
Kenshi Shigeyoshi, Representative Director of Temponoho Service Co., Ltd., has been continuously collecting feedback from the field regarding franchise agreements through monthly exchange meetings (held in 5-6 cities nationwide) within the "Store Owners Club," a community of over 300 store owners. Approximately 200 of the 300 members are involved in franchising, and the real voices revealed issues such as perpetual royalty payments to FC headquarters, strict manual restrictions, non-compete obligations, and high penalties.
"Even after the second or fifth store is on track, the need for headquarters support diminishes, but royalties are perpetually collected. I have seen many cases where the FC headquarters' structure is designed to maximize their own profits," said Kenshi Shigeyoshi.
In response to these challenges, Mr. Shigeyoshi designed a business support model based on "zero franchise fees, zero royalties, no non-compete obligations, and no penalties." The core of this system is to allow owners to maintain independence while nurturing their own brand assets.
■ What is the Vision Improvement Eye Care Salon?────Market Background and Treatment Concept
In modern society, where prolonged use of smartphones and PCs has become the norm, the number of people complaining of eye fatigue continues to increase. The demand for eye care is expanding from the beauty domain of eyelashes and eyebrows to functional care areas such as eye fatigue and presbyopia care.
The Vision Improvement Eye Care Salon offers an approach that combines eye area care using EMS (Electrical Muscle Stimulation) devices and specialized techniques to meet this demand. It is designed to provide eye area care for those experiencing eye fatigue, rather than claiming medical effects such as "improving vision."
■ Supervision System──National Qualification Holders and Over 10 Years of Technical Experience
【EMS Device Supervision】Sharing Health Co., Ltd. (Representative: Mr. Mihara)
An EMS device manufacturer and distributor led by Mr. Mihara, who holds a national qualification as a vision therapist. They adopt devices that have acquired and confirmed multiple data points regarding safety. They also have experience operating eye care salons in Nagoya.
【Specialized Technique Supervision】Kogao Seitai Kenkyujo (General Manager)
A specialist with over 10 years of experience in small-face osteopathic treatment methods, which are deployed nationwide, mainly in Aichi Prefecture, supervises the techniques. The techniques specialized in eye area care have been customized exclusively for the Vision Improvement Eye Care Salon.
■ Business Model────Phase Design: Experience → Ticket Book → Subscription
Customer acquisition begins with a first-time experience via Hot Pepper Beauty or Meta Ads. After the experience, the model adopts a phased design: stabilizing cash flow through ticket book sales, and then transitioning to a subscription model (twice a month visits) after customer retention. This phased approach is standardized because transitioning to a subscription from the beginning carries the risk of prolonged deficits in the first year of operation.
Marketing support is provided centrally by the headquarters (including initial setup and ad distribution), allowing owners to concentrate on treatments, recruitment, and store operations.
■ Transparent Breakdown of Initial Costs────Structure allowing opening with approximately 3.6 million yen (※Varies depending on property conditions)
Compared to the typical startup costs for conventional beauty salons (generally 7 to 12 million yen), this model is designed to enable opening at a lower cost.
■ Roadmap to Opening────Grand Opening in as little as 3 months
Month 1 (Kick-off & Basic Construction): Property area selection, initiation of WEB/SNS customer acquisition infrastructure construction, fundraising, and recruitment start.
Month 2 (Contract & Store Preparation): Property contract, staff interviews, hiring, delivery of EMS machines and other equipment, property condition negotiation, interior layout design.
Month 3 (Training & Opening): Practical and customer service training at Nagoya KS Labo Training Center, pre-opening (operation confirmation), start of advertising operations.
■ About the Store Owners Club's Business Support Model
The Store Owners Club is a community exclusively for store owners, operated by Temponoho Service Co., Ltd. (Representative Director: Kenshi Shigeyoshi). As of May 2026, it has over 300 members and a network of 1,000 end-stores.
■ "Business Support Model" Born from the Inconvenient Truths of the FC Industry
Kenshi Shigeyoshi, Representative Director of Temponoho Service Co., Ltd., has been continuously collecting feedback from the field regarding franchise agreements through monthly exchange meetings (held in 5-6 cities nationwide) within the "Store Owners Club," a community of over 300 store owners. Approximately 200 of the 300 members are involved in franchising, and the real voices revealed issues such as perpetual royalty payments to FC headquarters, strict manual restrictions, non-compete obligations, and high penalties.
"Even after the second or fifth store is on track, the need for headquarters support diminishes, but royalties are perpetually collected. I have seen many cases where the FC headquarters' structure is designed to maximize their own profits," said Kenshi Shigeyoshi.
In response to these challenges, Mr. Shigeyoshi designed a business support model based on "zero franchise fees, zero royalties, no non-compete obligations, and no penalties." The core of this system is to allow owners to maintain independence while nurturing their own brand assets.
■ What is the Vision Improvement Eye Care Salon?────Market Background and Treatment Concept
In modern society, where prolonged use of smartphones and PCs has become the norm, the number of people complaining of eye fatigue continues to increase. The demand for eye care is expanding from the beauty domain of eyelashes and eyebrows to functional care areas such as eye fatigue and presbyopia care.
The Vision Improvement Eye Care Salon offers an approach that combines eye area care using EMS (Electrical Muscle Stimulation) devices and specialized techniques to meet this demand. It is designed to provide eye area care for those experiencing eye fatigue, rather than claiming medical effects such as "improving vision."
■ Supervision System──National Qualification Holders and Over 10 Years of Technical Experience
【EMS Device Supervision】Sharing Health Co., Ltd. (Representative: Mr. Mihara)
An EMS device manufacturer and distributor led by Mr. Mihara, who holds a national qualification as a vision therapist. They adopt devices that have acquired and confirmed multiple data points regarding safety. They also have experience operating eye care salons in Nagoya.
【Specialized Technique Supervision】Kogao Seitai Kenkyujo (General Manager)
A specialist with over 10 years of experience in small-face osteopathic treatment methods, which are deployed nationwide, mainly in Aichi Prefecture, supervises the techniques. The techniques specialized in eye area care have been customized exclusively for the Vision Improvement Eye Care Salon.
■ Business Model────Phase Design: Experience → Ticket Book → Subscription
Customer acquisition begins with a first-time experience via Hot Pepper Beauty or Meta Ads. After the experience, the model adopts a phased design: stabilizing cash flow through ticket book sales, and then transitioning to a subscription model (twice a month visits) after customer retention. This phased approach is standardized because transitioning to a subscription from the beginning carries the risk of prolonged deficits in the first year of operation.
Marketing support is provided centrally by the headquarters (including initial setup and ad distribution), allowing owners to concentrate on treatments, recruitment, and store operations.
■ Transparent Breakdown of Initial Costs────Structure allowing opening with approximately 3.6 million yen (※Varies depending on property conditions)
Compared to the typical startup costs for conventional beauty salons (generally 7 to 12 million yen), this model is designed to enable opening at a lower cost.
■ Roadmap to Opening────Grand Opening in as little as 3 months
Month 1 (Kick-off & Basic Construction): Property area selection, initiation of WEB/SNS customer acquisition infrastructure construction, fundraising, and recruitment start.
Month 2 (Contract & Store Preparation): Property contract, staff interviews, hiring, delivery of EMS machines and other equipment, property condition negotiation, interior layout design.
Month 3 (Training & Opening): Practical and customer service training at Nagoya KS Labo Training Center, pre-opening (operation confirmation), start of advertising operations.
■ About the Store Owners Club's Business Support Model
The Store Owners Club is a community exclusively for store owners, operated by Temponoho Service Co., Ltd. (Representative Director: Kenshi Shigeyoshi). As of May 2026, it has over 300 members and a network of 1,000 end-stores.