Hiroshima Brand Shop TAU to Hold Pop-Up Event 'Hiroshima Character Festival' in Yurakucho
Key facts
- Hiroshima Brand Shop TAU to Hold Pop-Up Event 'Hiroshima Character Festival' in Yurakucho
- Hiroshima Brand Shop TAU will hold a pop-up event, 'Hiroshima Character Festival,' at Tokyo Kotsu Kaikan on June 20, 2026. The event will feature popular character greetings, free samples of 'Chibee,' and a kendama challenge game to promote Hiroshima's appeal in the Tokyo metropolitan area.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Hiroshima Brand Shop TAU will hold a pop-up event, 'Hiroshima Character Festival,' at Tokyo Kotsu Kaikan on June 20, 2026. The event will feature popular character greetings, free samples of 'Chibee,' and a kendama challenge game to promote Hiroshima's appeal in the Tokyo metropolitan area.
- Citation
- Hiroshima Brand Shop TAU to Hold Pop-Up Event 'Hiroshima Character Festival' in Yurakucho (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Hiroshima Brand Shop TAU will hold a pop-up event, 'Hiroshima Character Festival,' at Tokyo Kotsu Kaikan on June 20, 2026. The event will feature popular character greetings, free samples of 'Chibee,' and a kendama challenge game to promote Hiroshima's appeal in the Tokyo metropolitan area.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 10:00
- 🔍 Collected: June 3, 2026 at 10:24 (24 min after Published)
- 🤖 AI Analyzed: June 7, 2026 at 01:48 (87h 24m after Collected)
Hiroshima Brand Shop TAU (hereinafter referred to as TAU), a hub for disseminating the Hiroshima brand, will hold a pop-up event at Tokyo Kotsu Kaikan as part of an initiative to broadly communicate the charm of Hiroshima in the Tokyo metropolitan area and encourage more people to visit TAU.
The event venue will offer fun activities including greetings from popular Hiroshima characters, free sampling of 'Chibee,' a 5-ball kendama challenge game to win TAU discount coupons worth up to 500 yen, and distribution of flyers with tickets for free Hirokuma-packaged sweets.
On the same day, TAU will set up a special corner for character products appearing in Yurakucho, and on the 3rd floor event corner, a mini-event featuring 'Oshaberi Karaage Ageta-kun' (a lottery-based event requiring prior application) will also be held.
Please take this opportunity to visit Yurakucho Station Square and Hiroshima Brand Shop TAU.
Appearance of Popular Hiroshima Characters
Popular Hiroshima characters 'Hirokuma,' 'Kureshi,' and 'Chibee' will appear in turns to liven up the venue!
Free Sampling of Hiroshima's Soul Drink 'Chibee'
The first 900 visitors can enjoy a free sample of Chichiyasu's 'Chibee'!
*'Chibee' will also be on sale at the event venue.
Get TAU Coupons! 5-Ball Kendama Challenge Game
Take on the 5-ball kendama challenge and win up to 500 yen in TAU coupons!!
You will receive coupons worth 100 yen for each successful ball.
*The challenge is limited to once per person, but you can get an extra try by following TAU on social media.
Distribution of Flyers with Hirokuma-Packaged Sweet Gift Vouchers
Flyers with vouchers for sweets in Hirokuma-designed packaging, redeemable with a purchase or dining at TAU, will be distributed at the event venue.
Guest MC: Beethoven
Date and Time
Saturday, June 20, 2026, 10:30 AM - 4:00 PM
Venue
Tokyo Kotsu Kaikan 1st Floor Sampling Area (in front of JR Yurakucho Station)
Details
https://www.tau-hiroshima.jp/s_event/29213
Date and Time
Saturday, June 20, 2026, 3 sessions (① 11:00 AM, ② 12:30 PM, ③ 1:30 PM)
Venue
Hiroshima Brand Shop TAU 3rd Floor Event Space (1-6-10 Ginza, Chuo-ku, Tokyo)
Performer
Oshaberi Karaage Ageta-kun
Participation
Total of 120 participants *Lottery application required, deadline Tuesday, June 9, 5:00 PM
Content
Ageta-kun talk time, special movie screening, etc.
Details
https://www.tau-hiroshima.jp/s_event/29212
Name
Hiroshima Brand Shop TAU
Location
Ginza Joichi Building, 1-6-10 Ginza, Chuo-ku, Tokyo
Opening Date
July 16, 2012
Store Configuration
B1F: Setouchi Dining 'Toon Koon'
1F: Shopping Floor, Hiroshima CAFE, Hiroshima Sake Workshop 'Midori'
2F: Shopping & Crafts Floor, Hiroshima Okonomiyaki 'Koikoi', Kumano Brush Select Shop Ginza
3F: Event Space, Hiroshima Italian 'MERI Principessa'
FAQ
When and where is the 'Hiroshima Character Festival'?
It will be held on Saturday, June 20, 2026, from 10:30 AM to 4:00 PM at Tokyo Kotsu Kaikan 1F (in front of JR Yurakucho Station).
Is there a free sample of 'Chibee' at the event?
Yes, free samples will be provided to the first 900 visitors. 'Chibee' will also be on sale.
How can I get TAU coupons?
Participate in the 5-ball kendama challenge. You can win coupons worth 100 yen per successful ball, up to 500 yen.