Teikoku Fudosan Completes Renovation of Belleviage Asakusa Kuramae in Tokyo’s Kuramae, Raising Rents by 35% to 42% from Acquisition Levels

Teikoku Fudosan Co., Ltd. (head office: Ginza, Chuo-ku, Tokyo; President and Representative Director: Hiroki Kimoto; hereinafter “Teikoku Fudosan”) completed the renovation of two private units and common areas of Belleviage Asakusa Kuramae, a 22-year-old rental residence in Kuramae, Taito-ku, Tokyo, in April 2026. Teikoku Fudosan operates a rebranding business for properties roughly 10 to 30 years old, reviewing design, planning and construction, and rental management in an integrated manner to maximize asset value and improve tenant satisfaction. In this project, under the philosophy of Teikoku Fudosan’s renovation brand Belleviage, the company redefined the value accumulated over time and designed the property based on local characteristics, aiming to revive it as an urban rental residence that will be chosen over the long term. In this project, rent levels for renovated units have improved, rising 35% to 42% compared with rents at the time of acquisition. Units that have already been contracted were also leased at the same level, demonstrating the profitability improvement effect of rebranding. The renovation improved residential value by refreshing the floor plan. Centered on an approximately 9.4-tatami-mat LDK area, the project added an independent room of about 2.6 tatami mats. This room can be used not only as a bedroom but also as a multipurpose space combining workspace and storage functions, allowing the unit to meet diverse tenant needs, including single residents and dual-income households. A glass door was adopted as the partition for this 2.6-tatami-mat room, maintaining a connection between spaces while reducing the feeling of enclosure and creating visual breadth and openness. For the common areas, the design focuses on Kuramae as a town that has inherited the memory of craftsmanship and the warmth of human hands, nurturing value across time. The entrance uses materials such as tiles and paint that evoke a handcrafted texture, aiming to create a space that gains character as it ages. The result is an entrance that quietly connects daily life with the town and matures together with residents’ lives. The interior design concept is “URBAN HERITAGE,” which combines urban sensibility with essential value cultivated by history and tradition. The space aims to combine timeless universality with contemporary sharpness. While aligning with an urban lifestyle, the design selects materials and details that convey depth and calm, balancing the dignity of a living space meant to be inhabited over the long term with an expression that brings a moderate sense of tension to everyday life. The material and design composition includes deep woodgrain finishes, slim black iron, and glass doors. Woodgrain designs with an aged expression add warmth and depth to the space. Black iron accents introduce architectural edges, with light, clean lines that tighten the overall space and emphasize an urban impression. Glass doors gently connect spaces without blocking light, allowing natural and artificial light to reach deeper into the home and creating a bright, open impression with the lightness required of urban living spaces. By contrasting and integrating the organic texture of wood, the inorganic linear qualities of iron, and the transparency and spread of light brought by glass, the project creates a refined interior with a sense of openness where warmth and tension, tradition and modernity coexist in balance. Property overview: Belleviage Asakusa Kuramae is located at 4-32-7 Kuramae, Taito-ku, Tokyo. The building is an 11-story steel-reinforced concrete (SRC) structure completed in September 2003, with a building age of 22 years and a total of 28 units. Going forward, Teikoku Fudosan will continue working to maximize the value of existing real estate through rebranding based on location characteristics and market conditions. The company aims to provide sustainable income opportunities for investors while creating attractive, locally rooted living environments so that each property contributes to the development of the regional economy as a whole. About Teikoku Fudosan Co., Ltd.: The company changed its name from Architect Developer, Inc. in May 2026. Teikoku Fudosan’s corporate philosophy is “Beautiful ways of living, starting from housing,” and it is characterized by an integrated structure that handles the development and management of rental apartment residences in-house. Driven by data-driven management, the expertise of finance professionals, and employees’ passion, the company provides value that serves as the “best answer” for owners, investors, and residents. Looking ahead, Teikoku Fudosan aims to become a partner for living and assets with a perspective extending 50 or 100 years into the future, co-creating the future of local communities for the next generation. Details: https://teikokufudosan.jp/