Sales Surge 11x Month-on-Month After SNS Post! New 'Dark Gray' Color Launched for 'I-Lap Holder'

Iwatani Material Co., Ltd. (Headquarters: Chuo-ku, Tokyo) will launch a new 'Dark Gray' color variant of the 'I-Lap Holder,' a dedicated tool for the heat-resistant poly bag 'I-Lap,' starting June 15, 2026.

The 'I-Lap Holder' is a specialized tool designed to enhance the usability of the 'I-Lap' heat-resistant poly bag. It securely holds the bag upright and keeps the opening open, making it easier to fill with ingredients and seasonings.

Additionally, it supports microwave heating—one of I-Lap’s key features. By threading the edge of the bag into the holder’s slit, the bag can be used in a partially closed state without tying the opening.

The design allows excess pressure to escape during heating when steam builds up inside the bag, reducing the risk of rupture that can occur when heating a tightly sealed bag. More than just a holder, it is thoughtfully engineered to make using I-Lap more convenient and safer.

The holder can be easily disassembled, making it simple to clean even when soiled.

In March 2026, the company posted content on its official SNS channels demonstrating the I-Lap Holder in use. The ease of mixing ingredients directly in the bag and heating it without transfer generated significant engagement, leading to an 11-fold increase in sales compared to the previous month※. (※Based on company shipment data; March 2026 vs. February 2026.)

The newly introduced 'Dark Gray' offers a sophisticated, subdued tone that complements the new 'I-Lap Plate,' also launching on the same day. It blends seamlessly into kitchens and dining areas, providing a sleeker, more refined look compared to the existing white version, and expanding styling options for I-Lap accessories.

With the addition of Dark Gray to the existing White, users can now choose based on their preferences and usage scenarios. When paired with the newly launched 'I-Lap Plate' or the 'I-Lap Case' released in 2021, the minimalist design harmonizes with kitchen environments. The monochrome-inspired color also suits modern, minimalist kitchens and calm interior aesthetics.

Product Overview

Product Name: I-Lap Holder Color: Dark Gray Price: Open price

Release Date: June 15, 2026 Sales Channels: Web commerce, retail stores, and other outlets (rolling launch)

Compatible Products: I-Lap 60-pack, I-Lap 100-pack

I-Lap Celebrates 50 Years Since Launch

About I-Lap

'I-Lap' is Japan’s first boxed household poly bag, launched in 1976. For decades, it has been widely used in homes as a convenient heat-resistant bag suitable not only for refrigeration and freezing but also for microwave and hot-water heating.

In recent years, I-Lap has also gained attention as a practical item during disasters, beyond everyday cooking and storage needs.

At Iwatani Material, guided by the Iwatani Group’s philosophy—'What society truly needs will thrive'—we remain committed to creating high-quality, useful products for everyday life.