【Part 2】Applications Increased 1.6x! What are the Keys to Katagi Foods' Successful "Continuous Campaign"?

Katagi Foods Co., Ltd. (Neyagawa City, Osaka, President: Koichi Oyama), a long-established manufacturer of sesame products, utilized the digital marketing platform "ONEBUCKET" (formerly "Reciri," provided by Sanyo Fast Co., Ltd., Chuo-ku, Osaka, President: Masatoshi Yamano) to conduct the second phase of its receipt campaign. Improvements made after the first initiative resulted in a 1.6-fold increase in applications. Furthermore, the continuous implementation has shown positive outcomes such as retaining repeat customers and acquiring new users. This time, we interviewed the person in charge about the improvement points and results of the second campaign, as well as future prospects. Improvement Measures: Increasing participation desire with point-up products and strengthened prizes Q: Based on the first implementation, what improvements or changes were made for this campaign? We aimed to expand sales of our focus products by setting up point-up products in line with our product strategy. For prizes, we increased the number of winners from 100 to 150, enhancing the appeal of the campaign. Also, to help applicants better understand the content, we elaborated on the cautionary notes based on inquiries received during the previous campaign. Results: 1.6x increase in applications, achieving repeat customer retention and new acquisitions Q: Compared to the first campaign, what differences were observed in the results this time? The number of applications increased by approximately 1.6 times. We also saw many repeat customers, which we feel has led to their establishment in daily purchases. Purchases of point-up products also increased compared to the previous campaign, which we believe contributed to the acquisition of new users. ▼Campaign held from February to March 2026 Reasons for continuous implementation: Labor savings and high cost-effectiveness Q: What were the reasons for deciding to implement the campaign a second time? In addition to being able to acquire LINE friends simultaneously, the ability to centrally manage campaigns on the system was an attractive point, leading to labor savings. As a result, we felt it was highly cost-effective and decided to continue. Keys to Success: Expanded exposure and easy-to-participate design Q: What are the patterns for success and important points? It is crucial to increase opportunities for exposure through press releases, advertisements, and social media, and to make the content appealing so that it spreads through influencers and blogs. Also, by making all products eligible, purchases can be made at various stores, lowering the barrier to entry for applications, which we also felt was important. The high affinity with "sesame," an affordable and familiar product, is also considered a good match for the campaign. Value seen through continuous implementation: Fan development and data utilization Q: What effects have you felt from continuously implementing the campaign? By continuously running campaigns, we believe that trust in Katagi Foods increases, leading to the development of fans. Also, by comparing participant data, we can grasp campaign trends, making it easier to identify successful patterns and areas for improvement. Finally As shown in this example, it is important for campaigns "not to end as one-off events, but to maximize results through improvement and continuation." Sanyo Fast will continue to support companies with their sales promotion challenges, providing effective strategy design and operational support. About the digital marketing platform "ONEBUCKET" "ONEBUCKET" is a digital marketing platform that can realize a wide range of campaign and sales promotion measures in one stop, including receipt applications, serial number input, diagnostic content, stamp rallies, online gacha, and purchase data analysis. It can centrally manage everything from application reception to data analysis, supporting DX to enhance sales promotion results. ▶ Service page: https://sanyo-fast.com/reciri/ Company Profile Sanyo Fast Co., Ltd. Location: 1-7-10 Iidabashi, Chiyoda-ku, Tokyo 102-0072, Sankyo Building Main Building 202 2-5-7 Higashihira, Chuo-ku, Osaka 542-0063, Kamiroku Building 602 Representative: Representative Director Masatoshi Yamano Business Description: Development and provision of digital marketing solutions such as "ONEBUCKET" and "Takash." URL: https://sanyo-fast.com/ Katagi Foods Co., Ltd. Location: 12-8 Ishizumotomachi, Neyagawa City, Osaka Business Description: Manufacturing and sales of processed sesame products URL: https://www.katagi.co.jp