Brighten Up the Rainy Season: Lost Towels Transformed into 'Teru Teru Bozu' at Seto Ohashi Onsen Yamakou

Seto Ohashi Onsen Yamakou (hereinafter, 'Yamakou'), operated by Yamamoto Kou Co., Ltd. (Location: Kurashiki City, Okayama Prefecture; President: Kazuki Hayashi), will exhibit 'Lost Towel Teru Teru Bozu' in its facility from the start to the end of the rainy season in 2026. In hot spring facilities, the most common lost item is 'towels'. In this project, towels that have exceeded their storage period will be transformed into cute teru teru bozu dolls and displayed in the lobby, creating a space that brightens guests' spirits even on rainy days.

■ Project Background: Delivering an 'Enjoyable Soak' Experience Even on Rainy Days

Yamakou is promoting its renovation project 'Re-Born 2026', which aims to be completed by the end of 2026, under the slogan 'Kinder to families, kinder to individuals'. This project was conceived from the desire to bring smiles to guests during the humid rainy season. The sight of numerous teru teru bozu dolls will provide visual enjoyment for families with children and a nostalgic, heartwarming moment for solo visitors.

■ Key Highlights of the 'Lost Towel Teru Teru Bozu'

1. 'Towel Shelter from the Rain' Adorning the Facility

Colorful teru teru bozu dolls made from towels will appear in the lobby. As a unique sight for a hot spring facility, it will also serve as a photogenic spot for guests.

2. Sustainable Initiative and the 'Heart' of Cherishing Things

Lost towels that would otherwise be discarded after their storage period will be given 'new life' as teru teru bozu dolls. By reusing them as cute decorations instead of treating them as mere lost items, Yamakou demonstrates environmental consideration and expresses its warm hospitality of cherishing each and every item. The sight of the colorful teru teru bozu dolls will gently soothe hearts that tend to feel down on rainy days.

■ Event Overview

Name: Lost Towel Teru Teru Bozu

Period: From the start to the end of the rainy season in Okayama Prefecture, 2026

Location: Seto Ohashi Onsen Yamakou Lobby

[Store Information]

Store Name: Seto Ohashi Onsen Yamakou

Address: 140-1 Shimosho, Kurashiki City, Okayama Prefecture 710-0046

Business Hours: 10:00 - 23:30

Regular Holiday: Every second Tuesday of the month

URL: https://s-yamakou.co.jp/

[Contact Information]

◯ Yamamoto Kou Co., Ltd. Public Relations: Saeki

◯ Inquiries: pr@s-yamakou.co.jp

*Company names, logos, product names, etc. mentioned are registered trademarks or trademarks of their respective owners.

[Company Overview]

Company Name: Yamamoto Kou Co., Ltd.

Location: 140-1 Shimosho, Kurashiki City, Okayama Prefecture

Representative: President Kazuki Hayashi

[Physical Stores]

Seto Ohashi Onsen Yamakou

Seto Ohashi Onsen Yamakou Bekkan Ikese Ryoriten

Hotel Yamakou