"Bringing Smiles in Minutes" – Kobe-Based Brand 5minutes MEATS Grand Opens Its Deli Specialty Store on Rakuten Market on June 16

Yamakoh Shokuhin Co., Ltd. (Headquarters: Kobe, Hyogo Prefecture; President: Jiro Ueno) will officially open its online store "5minutes MEATS (Five Minutes Meats)" on Rakuten Market starting Tuesday, June 16, 2026.

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Rakuten Store Page: https://www.rakuten.co.jp/kobe-5-minutes-meats

■ Background of Brand Launch

Bringing the taste born in Kobe to dining tables across Japan via Rakuten Market!

"Even on busy days, people want to enjoy delicious meals made with care." Aligned with modern lifestyles, we deliver products that bring smiles quickly through "fast-crafted delicacies."

Featuring popular items like the Kobe beef rice burger, stewed hamburgers, and braised pork belly, our lineup offers luxurious meals easily enjoyed at home. From Kobe’s kitchen, we sincerely deliver exquisite dishes that touch both heart and body.

■ Three Features of "5minutes MEATS"

1. Simple with hot water or microwave! Professional taste in just minutes

Even dishes that take hours to prepare are carefully crafted by professionals, then delivered frozen. Simply heat with hot water or microwave to enjoy a satisfying, home-style meal full of warmth.

2. "Next-level deliciousness" co-developed with chefs from renowned hotels

Going beyond a mere butcher, we’ve developed diverse menus together with chefs from famous hotels. Our lineup includes not only proud meat dishes but also gentle soups and potages, all crafted with meticulous attention to ingredients and preparation methods.

3. Trusted quality and top-tier recipes shaped by 39 years of history

Fresh meat processed in our own factory has no odor and delivers pure, natural umami. The techniques and professional recipes honed over 30+ years supplying meat to top hotel chefs are now delivered directly to your home.

■ Recommended Products (Examples)

① Trial Set of 7 Items

A recommended set for first-time customers, packed with the charm of 5minutes MEATS. From breakfast delights like potage and ice-aged matured bacon to dinner mains like stewed hamburgers, braised pork belly, and the popular Kobe beef rice burger—this lineup features the "best bites" selected by meat professionals.

Price: ¥5,378 (tax and shipping included)

Product Page URL: https://item.rakuten.co.jp/kobe-5-minutes-meats/1000001

Trial 7-Item Set

② Premium Braised Pork Belly (4 packs)

The "ideal braised pork belly" slowly prepared over four hours. Pork belly is simmered with beef tendon and kelp, then finished with traditional wooden barrel-brewed soy sauce. Tender enough for chopsticks to glide through, it offers rich satisfaction with a refined flavor that stays enjoyable until the last bite.

Price: ¥4,752 (tax and shipping included)

Product Page URL: https://item.rakuten.co.jp/kobe-5-minutes-meats/1000020

Premium Braised Pork Belly

③ Kobe Beef Rice Burger (4 pieces)

\ Make Kobe beef more casual and indulgent! / Premium Kobe beef with meltingly tender marbling is luxuriously sandwiched between chewy rice buns made from domestic short-grain rice. Our original special yakiniku sauce gently infuses the burger, maximizing the rich umami of Kobe beef.

Price: ¥4,536 (tax and shipping included)

Product Page URL: https://item.rakuten.co.jp/kobe-5-minutes-meats/1000008

Kobe Beef Rice Burger

■ About Yamakoh Shokuhin

A 39-year-old meat specialist trusted by professionals 【Toward Next-Level Deliciousness】

Yamakoh Shokuhin operates its own factory in Kobe and is a specialist in meat processing and distribution, supplying roast beef and other products to hotels and renowned restaurants. Our flagship product, "Kobe Beef Roast Beef," has won the Grand Gold Award at Monde Selection. We’ve also been selected as a "Growth-Expected Company" by the Hyogo Industrial Development Center, a public interest foundation. The trusted selection skills and quality standards recognized by professionals live on in this brand.

"Consistent freshness management" made possible by an on-site factory

From procurement to processing, packaging, and freezing, everything is completed in-house at our factory. Freshly sourced meat is immediately processed and subjected to low-temperature cooking, locking in maximum umami and juiciness for delivery.