Odawara City, Kanagawa Prefecture Achieves Record-Breaking Tourism Numbers for the Fourth Consecutive Year in 2025
Key facts
- Odawara City, Kanagawa Prefecture Achieves Record-Breaking Tourism Numbers for the Fourth Consecutive Year in 2025
- Odawara City, Kanagawa Prefecture, recorded a record 8.97 million inbound tourists and JPY 39.2 billion in tourism spending in 2025, marking the fourth consecutive year of growth. Successful events and facility upgrades drove the increase.
- Source: PR Times
- Date: June 17, 2026
Direct answer
Odawara City, Kanagawa Prefecture, recorded a record 8.97 million inbound tourists and JPY 39.2 billion in tourism spending in 2025, marking the fourth consecutive year of growth. Successful events and facility upgrades drove the increase.
- Citation
- Odawara City, Kanagawa Prefecture Achieves Record-Breaking Tourism Numbers for the Fourth Consecutive Year in 2025 (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
Odawara City, Kanagawa Prefecture, recorded a record 8.97 million inbound tourists and JPY 39.2 billion in tourism spending in 2025, marking the fourth consecutive year of growth. Successful events and facility upgrades drove the increase.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 01:52
- 🔍 Collected: June 16, 2026 at 17:02
- 🤖 AI Analyzed: June 16, 2026 at 18:40 (1h 37m after Collected)
Based on a survey by Kanagawa Prefecture, Odawara City has recorded the highest-ever inbound tourist numbers and total tourism spending for the fiscal year 2025.
Inbound Tourist Numbers
8,966,462 visitors (approximately 8.97 million)
※ Year-on-year: 107.0%, an increase of about 590,000 visitors
Total Tourism Spending
JPY 39,201,789,000 (approximately JPY 39.2 billion)
※ Year-on-year: 103.6%, an increase of about JPY 1.4 billion
Factors for Growth
Events such as the 'Oden Festival' (October) held at Odawara Castle Site Park attracted strong attendance. Additionally, the newly launched 'Local Food Market' (September) drew large crowds, contributing to increased visitor numbers.
Favorable plum blossom conditions led to higher attendance at the 'Plum Festival' compared to the previous year.
The Odawara-juku Nayami Exchange Center reopened in August after seismic retrofitting and renovation. Through new programs and promotion of 'town-walking tourism,' it achieved higher visitor numbers than before the renovation.
■Inquiries
Odawara City Economic Affairs Department, Tourism Division (0465-33-1521)
Inbound Tourist Numbers
8,966,462 visitors (approximately 8.97 million)
※ Year-on-year: 107.0%, an increase of about 590,000 visitors
Total Tourism Spending
JPY 39,201,789,000 (approximately JPY 39.2 billion)
※ Year-on-year: 103.6%, an increase of about JPY 1.4 billion
Factors for Growth
Events such as the 'Oden Festival' (October) held at Odawara Castle Site Park attracted strong attendance. Additionally, the newly launched 'Local Food Market' (September) drew large crowds, contributing to increased visitor numbers.
Favorable plum blossom conditions led to higher attendance at the 'Plum Festival' compared to the previous year.
The Odawara-juku Nayami Exchange Center reopened in August after seismic retrofitting and renovation. Through new programs and promotion of 'town-walking tourism,' it achieved higher visitor numbers than before the renovation.
■Inquiries
Odawara City Economic Affairs Department, Tourism Division (0465-33-1521)
FAQ
How did Odawara's tourist numbers change year-on-year?
8.97 million visitors, a 7.0% increase from last year.
What drove the increase in tourism spending?
Popular events like the Oden Festival and Plum Festival, plus facility upgrades.
When did the Odawara-juku Nayami Center reopen?
It reopened in August 2025 after seismic retrofitting.