Fuji Toppan Printing Revives Japan's Dying Sericulture Industry with 'Silk Skin Care'; Announces 'moonique FLOWERS' Intimate Care Product Concentrating the Power of Domestic Silk

Towards the Realization of 'Silk Circular Wellness' Connecting Tradition and Innovation

Fuji Toppan Printing Co., Ltd. (Headquarters: Moriyama-ku, Nagoya City; President: Tomie Yamamoto), founded in 1963, has announced the launch of a new intimate skincare product, 'moonique FLOWERS', made with domestically produced silk, under its life care brand 'moonique'.
This product transcends the boundaries of mere beauty products, symbolizing the company's 'regenerative management' philosophy, which connects the revival of Japan's traditional 'sericulture' industry with the physical and mental health of modern women in a single thread.

■ A Challenge to Pass on Japan's Treasure 'Sericulture Culture' to the Next Generation

Once a major industry in Japan, sericulture is now on the verge of extinction. The company's president, Yamamoto, believing in the potential of silk discovered in her pursuit of well-being, has initiated a 'cycle for the future' to restore lost mulberry fields and pass on sericulture techniques to the next generation.
The silk used in 'moonique FLOWERS' is part of a 'cycle' for the health of both the planet and people, starting from the creation of mulberry fields and reaching the makers, messengers, and users.

The potential of beautiful and healthy silk passed on to the next generation. Creating mulberry fields that protect biodiversity supports sustainable manufacturing.

■ 'Silk Village' Concept: Expanding the Potential of Silk and Connecting Sericulture to the Future

Japan's sericulture industry is on the verge of extinction due to an aging population and lack of successors. Fuji Toppan Printing has taken this challenge head-on, planting mulberry saplings itself and embarking on the revival of sericulture. It is vigorously promoting the 'Silk Village' project as a regenerative hub created with the community.

・Contribution to the Environment: Promoting carbon dioxide absorption through the creation of mulberry fields and conserving biodiversity.

・Inheritance of Tradition: Preserving rare sericulture techniques and nurturing the next generation of 'growers'.

・Regional Revitalization: Creating new industries and employment through collaboration with local residents.

Aiming to build a sustainable village that not only receives benefits from nature but also creates a cycle from people to nature and nature to people. By deepening collaboration with local communities and welfare, the company aims to establish a circular business model that connects to the future.

'Building beautiful skin and a healthy body for the future with silk' Life Care Brand 'moonique'

The origin of developer Yamamoto lies in her childhood experiences. For her daughter who struggled with a delicate constitution, her mother provided 'dietary adjustments to build the body' and 'clothes made of natural materials'. Later, as a busy business executive, she was supported by the power of silk refined with cutting-edge technology.

■ 'To you, who are uniquely precious. The unique blessings of nature.'

'moonique' is a life care brand that supports a healthy lifestyle, centered on silk skincare that does not use synthetic surfactants, extending to food and body self-care (wellness) experiences.
With the desire for people to cherish 'time to return to their true selves', skincare items are made safe for everyone from babies to adults, without adding any unnecessary ingredients.
Through products and experiences that blend natural blessings with scientific evidence, the brand supports the mind and body of women leading busy daily lives, helping them build a foundation for a rich and comfortable life.

■ 'The skin is the largest organ of the human body.' From this realization, to the most delicate area. The birth of intimate skincare 'moonique FLOWERS'.

'The skin is not just a covering for the body, but a vital organ that protects us from the outside world.' Based on this medical perspective, the company believed that the intimate area, which is thinner than an eyelid and has a high absorption rate, requires the most sincere care, and spent seven years perfecting this product.

■ A New Habit of 'Adjusting' with Silk, Not Washing with Foam

〈Luxurious blend of domestic silk fibroin〉

Instead of the commonly used water-soluble 'sericin', the core fiber component 'fibroin' is used as the main ingredient.

With an amino acid composition close to human skin, it adjusts the skin's natural health.

The power of life brings out the skin's natural health.

〈2-way formula for in-bath and out-of-bath use〉

In-bath: Cleansing agent to remove dirt

Out-of-bath: Moisturizer to condition the skin

Free of petroleum-based surfactants.

Consolidates the functions of 'cleansing' to remove dirt and 'serum' to provide moisture into a single product. It proposes a time to cherish oneself amidst a busy daily life.

'Washing' and 'Moisturizing' complete in one bottle.

〈A blissful fragrance that pampers yourself and attunes your mind and body〉

Uses natural fragrance from Bulgarian Damask Rose Otto. It works on the five senses and supports women's biorhythms.

Prioritizing 'functionality as femcare', the company adopted Bulgarian Damask Rose, considered the world's finest.

Now available at a special Makuake-limited price. We look forward to your warm support.

Intimate Skincare
moonique FLOWERS

[Product Overview]

Product Name: moonique FLOWERS

Content Volume: 120ml

Planned General Retail Price: 13,200 yen (tax included)

Advance Sale: Currently accepting pre-orders on the crowdfunding service 'Makuake'

URL: https://www.makuake.com/project/moonique-flowers/

■ Linkage with the experiential retreat facility 'Tsuki no Itoguchi'

At the directly managed store 'Tsuki no Itoguchi' located in Showa-ku, Nagoya City, in addition to experiencing this product, the store offers experiences based on ancient Japanese wisdom, such as dietary wellness aligned with the 24 solar terms and a silk steam bath called 'Kinujokou'. Through its products, the company is disseminating a culture of organizing one's entire lifestyle.

Directly managed store 'Tsuki no Itoguchi'

The entrance to a retreat that frees the mind and body. A place connecting Japanese wisdom and silk.

1F Floor: Dietary Wellness (Eating experience to adjust from the inside)

Aligning with the 24 solar terms, adjusting from the inside. A blissful dietary wellness experience partaking of the season's vitality.

2F Floor: Skin Wellness (Skin care experience with silk)

Feel the texture and fragrance on your skin. A self-care experience through products.

3F Floor: Body Wellness (Warmth therapy experience to circulate the mind and body)

A special moment to purify the mind and body. A unique silk experience to regulate circulation.

*The official LINE account provides information on usage tips and skin concerns, and also accepts reservations for the dietary, skin, and body wellness experiences at the retreat facility 'Tsuki no Itoguchi'.

■ Message from the President

What we aim for is not just product sales, but the creation of a social system where nature and traditions are regenerated as the economy circulates. By shining a light on silk, a material that was once Japan's treasure, we aim to protect women's health and at the same time enrich the global environment. We hope that this 'Silk Circular Wellness' will become the norm for the next generation.

[Company Overview]

Company Name: Fuji Toppan Printing Co., Ltd.

Representative: President Tomie Yamamoto

Location: 1308 Shinshunishi, Moriyama-ku, Nagoya City, Aichi Prefecture

Founded: 1963

Business: Branding and wellness business, promotion of regenerative management, advertising and promotional material production, web solutions, environmental printing

Brand Site: https://moonique.co.jp/

Corporate Site: https://fujitoppan.co.jp/

Instagram: moonique