Fukuoku Mutual Life Insurance Co., Ltd. (President and CEO: Toshihiko Watanabe, hereinafter "Fukuoku Life") will launch its new brand campaign CM titled "Just the Right Distance," featuring actress, singer, and film director Eliza Ikeda, starting nationwide broadcast on July 1, 2026 (Wed).

In this CM, Eliza Ikeda performs a cover of RADWIMPS' popular song "Seikai," beloved by many young people. Set against her gentle, heartfelt vocals, the CM portrays the authentic daily lives and fluctuating emotions of today's youth.

Focusing on human relationships and the nuances of personal distance, the CM reflects Fukuoku Life's core values of "empathy," "connection," and "mutual support."

CM Story

The CM opens with Eliza Ikeda softly humming RADWIMPS' iconic song "Seikai." As she sings while gazing at cityscapes during a break from work, the scenes transition to young people navigating their everyday lives at train stations and on city streets, capturing their real, ever-changing experiences.

In our daily lives, we're constantly aware of others' presence. Even when we don't mean to compare, we end up doing so.

Today, we unconsciously get swept away by an endless wave of information.

We pretend not to care, yet we do. Someone's words linger in our hearts for a long time.

We live in an age where we care too much—

Getting closer brings comfort, but somehow also a slight sense of discomfort.

Moving apart brings anxiety, yet a certain emotional distance can also feel comfortable.

That's why, unconsciously, we seek

just the right "white space" between people. Surely, that is the "gentle distance."

With her natural, authentic expressions and a singing style that deeply embraces each lyric, Eliza Ikeda's performance gently resonates with people who face life's uncertain questions every day, without clear answers.

CM Overview

Broadcast Start Date:

Starting July 1, 2026 (Wed)

CM Special Website: https://www.fukoku-life.co.jp/2026cm/

*The special website is scheduled to go live on July 1, 2026 (Wed).

Cast:

Eliza Ikeda

YouTube URLs:

Fukuoku Life "Just the Right Distance" 15-sec: https://youtu.be/XtmPjo3G6FA

Fukuoku Life "Just the Right Distance" 30-sec: https://youtu.be/FrQYbEZGUHs

Fukuoku Life "Just the Right Distance" 60-sec: https://youtu.be/cjWR3kQ0Sjc

Fukuoku Life CM Making-of: https://youtu.be/oQvcohhfy-U

Eliza Ikeda Interview: https://youtu.be/1rRl73NlNFU

"Just the Right Distance" 15-sec "Just the Right Distance" 30-sec "Just the Right Distance" 60-sec

CM Making-of Eliza Ikeda Interview

About Fukuoku Life

Since its founding in 1923, Fukuoku Life has been committed to its core principle of "customer-first," providing insurance services based on the spirit of mutual aid. Marking its 100th anniversary in 2023, the company introduced a new corporate message, "Between People," striving to balance community-rooted, face-to-face service with flexible digital solutions. Even amid rapid change, Fukuoku Life continues to value human connections and pursue new forms of insurance that respond to diverse values and lifestyles. As the only insurance company in Japan that has consistently maintained a mutual company structure since its founding, Fukuoku Life aims to be the "premier mutual life insurance company" for its three core stakeholders outlined in its management philosophy: "customers," "local communities and society," and "employees."

HP: https://www.fukoku-life.co.jp

FACT BOX

  • Source: PR TIMES
  • Category: 広告
  • Organizations: RADWIMPS