[10th Anniversary] 'Ieichiba,' Japan's leading self-sell real estate distribution platform, surpasses 50 billion yen in cumulative listed property value
Ieichiba, a self-sell real estate platform, celebrates its 10th anniversary, surpassing 52.8 billion yen in cumulative listed property value and 201 billion yen in cumulative inquiry value. It has created a new market for properties previously difficult to circulate, contributing to solving Japan's vacant house problem.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 17:00
- 🔍 Collected: April 30, 2026 at 08:31
- 🤖 AI Analyzed: April 30, 2026 at 09:17 (45 min after Collected)
Ieichiba Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tetsuya Fujiki), which operates 'Ieichiba,' a direct real estate trading platform based on the self-sell method, celebrated its 10th anniversary in October 2025. We are pleased to announce that as of the end of March 2026, the cumulative total value of listed properties (supply) has reached 52.8 billion yen, and the cumulative inquiry price (demand) has exceeded 201 billion yen.
Background: Moving 50 billion yen 'outside' Japan's real estate market
Currently, old properties in depopulated areas and inherited 'negative assets' are often difficult to enter the market through existing distribution systems, being deemed 'difficult to handle.' Over the past 10 years, 'Ieichiba' has successfully brought 5,654 such previously overlooked properties, totaling 52.8 billion yen, 'onto the market.' This represents an impact equivalent to approximately 1.5% of the national circulation volume of used detached houses (approximately 3.6 trillion yen annually) and approximately 5% in terms of number of properties.
(*Calculated based on 90,000 used detached houses circulated nationwide in 2024, with an average price of 40 million yen)
Performance Highlights (as of end of March 2026)
* Cumulative access users: 12.61 million people
* Registered users: 76,000 people
* Cumulative listed property value (supply): 52.8 billion yen (5,654 properties)
* Listed areas: 1,154 municipalities in all 47 prefectures nationwide (67% coverage)
* Cumulative inquiry price (initial inquiry price): 201 billion yen
* Demand ratio: 3.8 times
A completely new 'self-sell' market created by the 'Mercari of real estate'
The biggest feature of 'Ieichiba' is its 'self-sell' style, where sellers write descriptions, post photos, and negotiate directly with buyers.
1. Creation of supply: Even properties rejected by real estate companies can gain value by sellers directly conveying their 'feelings.'
2. Stimulation of demand: Cumulative inquiries of 200 billion yen have been generated, indicating a demand 3.8 times the supply. This calculates to uncovering new needs of approximately 3 million yen per user, combining demand and supply.
3. Diverse properties: Not only vacant houses, but also agricultural land, forests, and inns and shops without successors, assets that were not sufficiently circulated in the existing market, are actively traded.
On Ieichiba's 'bulletin board,' property information written in the sellers' own words is displayed.
Sellers receive many enthusiastic messages directly from buyers.
Future Outlook: New lifestyles in the AI era and a 100 billion yen horizon
The cumulative listed property value is currently expanding at a rate of 20% per year, and is expected to reach the 100 billion yen mark within a few years. The company has raised approximately 180 million yen primarily from individual investors to build its structure. While cumulative sales are just under 400 million yen, and monetization is still in its early stages, the current priority is to expand awareness of 'self-sell' and improve user satisfaction.
[Sales Case Study] 'Difficult-to-sell' properties such as old houses in depopulated areas, abandoned houses, agricultural land, and forests have been sold through self-sell.
Comment from Representative Director Tetsuya Fujiki:
"When we founded the company 10 years ago, the system of direct real estate trading was called 'unconventional,' and it was not easy to gain understanding. However, by facing each property that had fallen out of the existing market and connecting the feelings of sellers and buyers, through 10 years of gritty on-site trial and error, we have finally reached a point where we can see the figure of 50 billion yen.
As AI advances and frees humans from simple labor, people are spending more time on 'what they want to do.' Looking at Ieichiba's users, I feel a strong energy to enrich their lives with their own hands, such as DIY, rural migration, and starting new businesses. By further expanding the potential of 'self-sell,' which we have confirmed over these 10 years, we hope to transform Japan's vacant house problem from a 'problem' into a 'possibility' and change many people's lives for the better."
Creating new lifestyles after acquiring 'vacant houses' that were not being used.
About Ieichiba:
Official website: https://www.ieichiba.com/
'Ieichiba' is a bulletin board-style real estate trading site where sellers and buyers can negotiate directly. When a contract is concluded, a real estate transaction specialist intervenes to support safe transactions through a unique system.
Company Profile:
Company Name: Ieichiba Co., Ltd.
Representative: Tetsuya Fujiki, Representative Director
Location: Forestgate Daikanyama MAIN Building 3F, 20-23 Daikanyama-cho, Shibuya-ku, Tokyo
TEL: 03-4531-3545
Facebook: https://www.facebook.com/ieichiba
Instagram: https://www.instagram.com/ieic
Background: Moving 50 billion yen 'outside' Japan's real estate market
Currently, old properties in depopulated areas and inherited 'negative assets' are often difficult to enter the market through existing distribution systems, being deemed 'difficult to handle.' Over the past 10 years, 'Ieichiba' has successfully brought 5,654 such previously overlooked properties, totaling 52.8 billion yen, 'onto the market.' This represents an impact equivalent to approximately 1.5% of the national circulation volume of used detached houses (approximately 3.6 trillion yen annually) and approximately 5% in terms of number of properties.
(*Calculated based on 90,000 used detached houses circulated nationwide in 2024, with an average price of 40 million yen)
Performance Highlights (as of end of March 2026)
* Cumulative access users: 12.61 million people
* Registered users: 76,000 people
* Cumulative listed property value (supply): 52.8 billion yen (5,654 properties)
* Listed areas: 1,154 municipalities in all 47 prefectures nationwide (67% coverage)
* Cumulative inquiry price (initial inquiry price): 201 billion yen
* Demand ratio: 3.8 times
A completely new 'self-sell' market created by the 'Mercari of real estate'
The biggest feature of 'Ieichiba' is its 'self-sell' style, where sellers write descriptions, post photos, and negotiate directly with buyers.
1. Creation of supply: Even properties rejected by real estate companies can gain value by sellers directly conveying their 'feelings.'
2. Stimulation of demand: Cumulative inquiries of 200 billion yen have been generated, indicating a demand 3.8 times the supply. This calculates to uncovering new needs of approximately 3 million yen per user, combining demand and supply.
3. Diverse properties: Not only vacant houses, but also agricultural land, forests, and inns and shops without successors, assets that were not sufficiently circulated in the existing market, are actively traded.
On Ieichiba's 'bulletin board,' property information written in the sellers' own words is displayed.
Sellers receive many enthusiastic messages directly from buyers.
Future Outlook: New lifestyles in the AI era and a 100 billion yen horizon
The cumulative listed property value is currently expanding at a rate of 20% per year, and is expected to reach the 100 billion yen mark within a few years. The company has raised approximately 180 million yen primarily from individual investors to build its structure. While cumulative sales are just under 400 million yen, and monetization is still in its early stages, the current priority is to expand awareness of 'self-sell' and improve user satisfaction.
[Sales Case Study] 'Difficult-to-sell' properties such as old houses in depopulated areas, abandoned houses, agricultural land, and forests have been sold through self-sell.
Comment from Representative Director Tetsuya Fujiki:
"When we founded the company 10 years ago, the system of direct real estate trading was called 'unconventional,' and it was not easy to gain understanding. However, by facing each property that had fallen out of the existing market and connecting the feelings of sellers and buyers, through 10 years of gritty on-site trial and error, we have finally reached a point where we can see the figure of 50 billion yen.
As AI advances and frees humans from simple labor, people are spending more time on 'what they want to do.' Looking at Ieichiba's users, I feel a strong energy to enrich their lives with their own hands, such as DIY, rural migration, and starting new businesses. By further expanding the potential of 'self-sell,' which we have confirmed over these 10 years, we hope to transform Japan's vacant house problem from a 'problem' into a 'possibility' and change many people's lives for the better."
Creating new lifestyles after acquiring 'vacant houses' that were not being used.
About Ieichiba:
Official website: https://www.ieichiba.com/
'Ieichiba' is a bulletin board-style real estate trading site where sellers and buyers can negotiate directly. When a contract is concluded, a real estate transaction specialist intervenes to support safe transactions through a unique system.
Company Profile:
Company Name: Ieichiba Co., Ltd.
Representative: Tetsuya Fujiki, Representative Director
Location: Forestgate Daikanyama MAIN Building 3F, 20-23 Daikanyama-cho, Shibuya-ku, Tokyo
TEL: 03-4531-3545
Facebook: https://www.facebook.com/ieichiba
Instagram: https://www.instagram.com/ieic