A New Proposal from Hyuga City, Miyazaki: Declaring 'The World's Most Relaxing Town' to a Japan That Keeps Working. Taking a Step Forward Together for Work-Life Balance. Revitalizing the 'Relaxation Industry' Through a New Concept Co-Created with Citizens!

The most important thing for human happiness.

It is rest.

Working is important, but resting is even more important.

Because we rest frequently, our strength grows.

Because we rest joyfully, ideas emerge.

Because we rest slowly, hope springs forth.

From now on, Hyuga City will become the town that values rest more than anywhere else in the world.

Why aim to be the world's most relaxing town?

We will share an important proposal for the coming era with the world, leveraging the unique character of Hyuga.

Hyuga City has formulated a unique new city promotion. By combining the thoughts of our citizens with the city's resources, we aim to realize a society that sustainably generates vitality for tomorrow. The concept is: 'To the World's Most Relaxing Town: The Most Relaxing Town, Hyu! Hyuga.' This promotion began with workshops involving diverse citizens—from high school students to seniors—and city staff. We determined that to leverage Hyuga's uniqueness, we must focus on our various assets for relaxation. By embodying a 'Hyuga-style' of rest, we aim to enhance creativity and foster growth through 'Rest Reform,' which expands the potential of our industries. We also envision creating new challenges and investment opportunities for society by streamlining work, particularly in primary industries, to generate more time for rest and leisure.

The stars of this promotion are the citizens of Hyuga. We listened to their voices, created this together with them, and designed it to be advanced alongside them, ensuring they are the first to deepen their understanding of it. These efforts are designed to offer new value and proposals externally, building connections with the world and encouraging visits and relocation.

Through this promotion, Hyuga City will cultivate the recognition that 'When you think of rest, you think of Hyuga.' We will continue to think with our citizens about what places, times, initiatives, and frameworks are necessary to achieve this. We aim for a future where people say, 'There is a town that is fully committed to resting the minds and bodies of both tourists and citizens,' and 'There is a town that thinks about and engages with the concept of rest from various perspectives.' We aim to attract domestic and international visitors and gather people who value rest. We will promote city development that looks at daily life through the lens of rest and improves living through rest, pushing a unique city promotion that only Hyuga can offer—something no other city has done yet.

The 5 Pillars of the 'Relaxation Industry'

Hyuga City will foster the relaxation industry so that everyone can rest with peace of mind. Blessed with a warm climate and rich nature, Hyuga City also counts its laid-back sensibility—often called 'Hyuga Time'—and the generous temperament of its citizens as invaluable assets...