A New Proposal from Hyuga City, Miyazaki: Declaring 'The Most Relaxing Town in the World' to a Japan That Keeps Working. Taking a Step Forward Together for Work-Life Balance. Revitalizing the 'Relaxation Industry' Through a New Concept Co-Created with Citizens!

The most important thing for human happiness is rest.

Working is important, but resting is even more important.

Because we rest often, we gain strength.

Because we rest joyfully, ideas emerge.

Because we rest slowly, hope springs forth.

From now on, Hyuga City will become the town that values rest more than anywhere else in the world.

Why aim to be the most relaxing town in the world?

We will share an important proposal for the coming era with the world, leveraging the unique character of Hyuga.

Hyuga City has formulated a unique new city promotion strategy. By combining the aspirations of our citizens with the city's resources, we aim to realize a society that sustainably generates vitality for tomorrow. The concept is: 'The Most Relaxing Town: Hyuga!' This promotion began with workshops involving diverse citizens, from high school students to seniors, alongside city officials. We determined that to leverage Hyuga's unique character, we must focus on our various assets for relaxation. By embodying a 'Hyuga-style' approach to rest, we aim to enhance creativity and foster growth through 'Rest Reform,' creating new potential for the city's industries. We also envision creating new challenges and investment opportunities for society by streamlining work, particularly in primary industries, to generate more time for rest and leisure.

The stars of this promotion are the citizens of Hyuga. This is a city promotion designed to be heard, created, and advanced together with our citizens, ensuring they are the first to deeply understand and embrace it. These efforts are designed to offer new value and proposals to the outside world, building connections that lead to tourism and relocation.

Through this promotion, Hyuga City will cultivate the recognition that 'When you think of rest, you think of Hyuga.' We will continue to think together with our citizens about what places, times, initiatives, and frameworks are necessary to achieve this. We aim for a future where people say, 'There is a town fully committed to resting the minds and bodies of both tourists and citizens,' and 'There is a town that thinks about and engages with the concept of rest from various perspectives.' We aim to attract visitors and those who value rest from both within and outside Japan. We are promoting a unique city development strategy that examines daily life through the lens of rest and improves living standards through rest—a promotion only Hyuga can offer.

The Five Pillars of the 'Relaxation Industry'

Hyuga City will foster a 'Relaxation Industry' so that everyone can rest with peace of mind. Blessed with a warm climate and rich nature, Hyuga City also treasures its 'Hyuga Time'—a laid-back sensibility—and the generous nature of its citizens as invaluable assets...