From 'Replacing' to 'Reviving' — GOLF CITY Launches 3 New Club Restoration Services Starting April 2026
GOLF CITY, operated by Ota Senko Co., Ltd., will launch three new golf club restoration services in April 2026, meeting the growing demand to repair and prolong the life of existing clubs amidst rising prices.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 21:14
- 🔍 Collected: April 23, 2026 at 12:31
- 🤖 AI Analyzed: April 23, 2026 at 14:13 (1h 41m after Collected)
GOLF CITY, a comprehensive golf facility operated by Ota Senko Co., Ltd. (Headquarters: Hyogo Prefecture, President: Kohei Ota), has pre-released new club restoration services in its golf workshop business—which handles club repair, customization, and adjustment—starting from April 2026.
Since starting the business in 1984, GOLF CITY has accumulated 42 years of technology and experience as a golf workshop.
Based on the crafting technology and on-site know-how cultivated over many years, we have newly developed three restoration services.
■ New Service Overview
[1] STF (Stone Touch Face) Processing
A process that conditions the face surface of irons and wedges, refreshing wear and damage caused by use.
It is recommended not only for aesthetic beauty but also for those concerned about changes in hitting feel or those who want to condition the face.
Price: 2,200 JPY (tax included)
[2] Re:Glow Processing
A total remake menu that restores the entire head to a beautiful mirror finish, which also includes STF (face processing).
Price: 11,000 JPY (tax included)
[3] RUSTY911
A head restoration process specialized in rust removal (Re:Glow processing).
It is a menu that firmly regenerates heads deteriorated through years of use, bringing them closer to their original state.
Price: 14,300 JPY (tax included)
■ Development Background
In recent years, due to tensions in the Middle East, impacts on logistics networks from the closure of the Strait of Hormuz, and global inflation, there has been a change in the replacement cycle in the golf equipment market.
The trend of buying new parts and clubs one after another is decreasing, while the need to repair, adjust, and use a beloved club for a long time is increasing.
To meet such demands, Kohei Ota, President of Ota Senko Co., Ltd., the operating company of GOLF CITY, advanced the planning and technical development together with in-house craftsmen and fitters based on market data, customer trends, theoretical values, and measured data.
Going forward, GOLF CITY will continue to pursue services and technologies sought by golfers, striving to create an environment where beloved clubs can be used longer.
■ Representative Comment
Kohei Ota, President of Ota Senko Co., Ltd.
'This service was created by combining the crystallization of our craftsmen's techniques and workshop knowledge for customers who love golf.
Personally, I believe it is an optimal service that matches perfectly with the current times.
However, this is not the final form for us.
We will continue to advance technological development and deploy new services.
This release is just the first step.
GOLF CITY will continue to update the common sense of the golf industry.'
GOLF CITY
〒662-0965
1-14 Gomencho, Nishinomiya City, Hyogo Prefecture
Ota Senko Co., Ltd.
TEL: 0798-37-6767
Since starting the business in 1984, GOLF CITY has accumulated 42 years of technology and experience as a golf workshop.
Based on the crafting technology and on-site know-how cultivated over many years, we have newly developed three restoration services.
■ New Service Overview
[1] STF (Stone Touch Face) Processing
A process that conditions the face surface of irons and wedges, refreshing wear and damage caused by use.
It is recommended not only for aesthetic beauty but also for those concerned about changes in hitting feel or those who want to condition the face.
Price: 2,200 JPY (tax included)
[2] Re:Glow Processing
A total remake menu that restores the entire head to a beautiful mirror finish, which also includes STF (face processing).
Price: 11,000 JPY (tax included)
[3] RUSTY911
A head restoration process specialized in rust removal (Re:Glow processing).
It is a menu that firmly regenerates heads deteriorated through years of use, bringing them closer to their original state.
Price: 14,300 JPY (tax included)
■ Development Background
In recent years, due to tensions in the Middle East, impacts on logistics networks from the closure of the Strait of Hormuz, and global inflation, there has been a change in the replacement cycle in the golf equipment market.
The trend of buying new parts and clubs one after another is decreasing, while the need to repair, adjust, and use a beloved club for a long time is increasing.
To meet such demands, Kohei Ota, President of Ota Senko Co., Ltd., the operating company of GOLF CITY, advanced the planning and technical development together with in-house craftsmen and fitters based on market data, customer trends, theoretical values, and measured data.
Going forward, GOLF CITY will continue to pursue services and technologies sought by golfers, striving to create an environment where beloved clubs can be used longer.
■ Representative Comment
Kohei Ota, President of Ota Senko Co., Ltd.
'This service was created by combining the crystallization of our craftsmen's techniques and workshop knowledge for customers who love golf.
Personally, I believe it is an optimal service that matches perfectly with the current times.
However, this is not the final form for us.
We will continue to advance technological development and deploy new services.
This release is just the first step.
GOLF CITY will continue to update the common sense of the golf industry.'
GOLF CITY
〒662-0965
1-14 Gomencho, Nishinomiya City, Hyogo Prefecture
Ota Senko Co., Ltd.
TEL: 0798-37-6767