Local Web Media 'Ooaza Kiyama' Renamed to 'Ooaza' in 9th Year, Achieving 95% Population Penetration and Self-Sustaining Operation with Pure Advertising

Local web media 'Ooaza Kiyama' changes to 'Ooaza'

The web media 'Ooaza Kiyama' has rebranded to 'Ooaza' and will partially renew its site as a local media outlet covering the Saga-Fukuoka border region, based in Kiyama Town, Saga Prefecture.

This first name change since its launch in 2017 is a challenge to redefine the 'townspeople's daily life information' that has been shared and disseminated so far as 'townspeople's living area information' and to develop into wider-area reporting activities. Looking ahead to its 10th anniversary next year and beyond, it aims to continue its self-sustaining operation through its own advertising revenue.

The site renewal is scheduled for completion in early June 2026. The latest image can be viewed on the homepage at https://ooaza.com/.

Background and Purpose

Kiyama Town, Miyaki District, Saga Prefecture, is a town with a population of 17,773 (as of April 1, 2026), located on the border with Fukuoka Prefecture. It combines the convenience of being just 23 minutes by rapid train from JR Hakata Station with abundant nature, and has recently attracted attention as a bedroom community for the Fukuoka metropolitan area.

In May 2017, a group of local volunteers (the editorial department) received approval for the town's community development fund project, and the site was launched in September of the same year. Since then, it has independently researched and edited regional information related to the town and the lives of its residents under the concept of a dense online regional community, the 'new village society (Ooaza).'

* 'Ooaza' refers to areas and place names that retain the names of 'villages' from the Edo period that disappeared with the enforcement of the 'Municipal System' in the Meiji era.

In recent years, readership has expanded to neighboring areas and urban centers, with annual page views in 2025 reaching approximately 20 times the town's population. The population penetration rate has reached approximately 95%. Regular reader surveys have shown a growing need for information from neighboring municipalities across the prefectural border. The number of editorial staff living outside the town is also increasing, and the name change reflects these realities.

Going forward, 'Ooaza' will continue to operate as a web media outlet that caters to the needs of residents in Kiyama Town and its vicinity, conducting reporting on the theme of the 'living area' across the Saga-Fukuoka border.

Renewal Details

The renewal, effective from June 1, 2026, will change the site name, logo, and top page design. New regional categories will be introduced, making it easier to read topics of interest by area. Along with improving convenience for site visitors, it aims to gain recognition as a Saga-Fukuoka border local media outlet with Kiyama Town as its base. A new official LINE account for article distribution is also planned.

Going forward, the operating entity will be called the 'Ooaza' Kiyama Editorial Department. To improve operational efficiency and sustainability, the Ooaza Planning Office (Representative: Yuko Eto, Editor-in-Chief of 'Ooaza') will serve as the business entity, centralizing all inquiries.

'Ooaza' Overview (from 2025 Google Analytics)

・Site name: Ooaza (formerly Ooaza Kiyama) https://ooaza.com/
・Annual page views: Approximately 350,000 PV (annual users: approximately 200,000)
・Population penetration rate in Kiyama Town: Approximately 95% (monthly unique users / population)
・Average session duration from within Kiyama Town: 1 minute 45 seconds
・Search traffic (SEO): Approximately 65%
・Main reader demographic: 35-44 year old parenting generation (female ratio approximately 55%)
・Access by region: 1st Fukuoka City, 2nd Osaka City, followed by Tosu City, Kurume City, Saga City, Kiyama Town, etc.
・Main external distribution partners: Google News, SmartNews
・Related SNS: X, Instagram, Facebook, Threads (total followers: 3,580)
・Coverage area: Kiyama Town, Saga Prefecture; Tosu City; Ogori City, Chikushino City, Fukuoka Prefecture; and others
・Operational structure: 'Ooaza' Kiyama Editorial Department (10 members total)

'Ooaza (formerly Ooaza Kiyama)' Media Data Details

The editorial department's operational and editorial policies, revenue model, etc., are published on the editor-in-chief's personal note.

note (Yuko Eto | Editor-in-Chief of Local Media 'Ooaza')

About 'Ooaza' Advertising

As of 2026, we have continued our media operations through pure advertising, directly contracting with local businesses. We do not sell or provide advertising space through ad networks (automatic ad distribution).

As 'Ooaza,' we continue to seek advertisers related to the living area centered on Kiyama Town (including Tosu City, Ogori City, Chikushino City, etc.).

Please feel free to contact us.

Main Advertising Services

Sponsored articles (with SNS updates), banner ads, sponsorship plans, etc.

For sponsored articles, we report access analysis data 30 days after publication.

We also accept consultations on reader surveys and tie-up events.

Web media advertising reaching the Saga-Fukuoka border living area

Our sponsored articles, driven by the editorial department's thorough reader perspective, not only improve awareness of services and products but also encourage reader actions such as specific inquiries and customer acquisition.

Features of 'Ooaza' Advertising

'Ooaza' plans and proposes 'sponsored articles' that organize the advertiser's primary information from the perspective of regional needs through face-to-face meetings and interviews. In recent years, 'Ooaza' articles have been cited in AI-driven name searches and regional genre search results, gaining trust as a high E-E-A-T regional information site.

Reader Impressions of Advertising on the 'Ooaza Kiyama (now Ooaza)' Site (Survey conducted January 2026, 31 respondents)

In a survey asking readers for cooperation, many positive evaluations were received, especially for sponsored articles. Advertising on the 'Ooaza' site is generally well-received as 'local topics.'

Its strength lies in narrow but deep engagement, specialized in the area around Kiyama Town, Saga Prefecture.

Contact for Advertising Inquiries

Please fill in the required information and contact us via the online form. A representative may contact you directly.

Contact: Ooaza Planning Office *Registered as a qualified invoice issuer (compliant with the invoice system)

'Ooaza' Advertising Inquiry Form

Representative Comment

Yuko Eto, Representative, 'Ooaza' Kiyama Editorial Department

We have continued our challenge to become a model case for the sustainability issues faced by many local web media outlets in Japan. Thanks to the support of the people of Kiyama Town and local businesses who have watched over us since the early days of our activities, we have overcome the COVID-19 pandemic and continued our site operations to this day. Among our long-time readers, the number of people who appreciate our original 'local advertising' has increased.

Going forward, we hope to contribute to the activation and facilitation of communication within the region through area-specific web advertising and distribution projects as a 'living information infrastructure' for the community.

Representative Profile

Born in Fukuoka Prefecture in 1984. Editor-in-Chief of 'Ooaza' (formerly Ooaza Kiyama). Representative of Ooaza Planning Office. As a media professional and PR consultant, she handles PR strategy planning, brand support, content production, various writing, and event planning and operation for government and private companies. Recipient of the 2020 Saga Saiko Award, Women's Active Participation Category, 2021 Saga