FujiTa Begins Hotel Development in Hakone Sengokuhara (Press Release)

FujiTa Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yoji Okumura; hereinafter "the Company"), a member of the Daiwa House Group, announces the commencement of development for a luxury hotel in Sengokuhara, Hakone Town, Kanagawa Prefecture, marking the first introduction of Hyatt Hotels Corporation's luxury brand "Alila" to Japan. The project will be carried out by Hyatt Hotels Corporation (Headquarters: Chicago, Illinois, USA; Chairman, President and CEO: Mark Hoplamazian; hereinafter "Hyatt").

Exterior Perspective (Image) ©Kengo Kuma & Associates

This project involves the development of a new luxury hotel, "Alila Sengokuhara Hakone," under Hyatt's Alila brand, with the Company serving as the project developer and responsible for design and construction.

Sengokuhara is an area renowned for its outstanding natural environment representative of Hakone. This project aims to create a luxury hotel harmoniously integrated with its surrounding landscape.

Hyatt will operate the hotel. Architectural design supervision will be led by Kengo Kuma & Associates Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Makoto Yokoo), interior design by SIMPLICITY Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shinichiro Ogata), and landscape design by Place Media Co., Ltd. (Headquarters: Kodaira-shi, Tokyo; Representative Director: Shintaro Yoshizawa), combining specialized expertise across disciplines to advance the project.

Going forward, the Company will continue to actively pursue various development projects, including hotel developments both in Japan and abroad, as well as design and construction activities.

Name

Alila Sengokuhara Hakone

Location

1246-1138, Sengokuhara Rokubei, Ashigarashimo District, Hakone Town, Kanagawa Prefecture Approximately 25 minutes by car from Hakone-Yumoto Station

Number of Guest Rooms

Total 60 rooms (planned)

Site Area

Approximately 19,365m2 (planned)

Building Area

Approximately 5,100m2 (planned)

Total Floor Area

Approximately 10,283m2 (planned)

Floors

2 stories above ground, 2 stories underground

Structure

Reinforced concrete with partial steel framing

Hotel Facilities

Hot spring spa, restaurants and bars, meeting and event spaces, yoga deck, among others

Architectural Design Supervision

Kengo Kuma & Associates Co., Ltd.

Interior Design

SIMPLICITY Co., Ltd.

Landscape Design

Place Media Co., Ltd.

Design and Construction

FujiTa Co., Ltd.

Opening Date

2028 (planned)

About Alila

Alila is a global luxury hotel brand that invites travelers to discover a deeper connection with the world through experiences that enrich the mind and body, deeply integrated with local culture and environment. Alila hotels, nestled in harmony with nature, reveal profound beauty within simplicity, offering guests a space to rediscover "the true luxury of living" while coexisting with local communities. At the heart of the brand lies the "Alila Moment," a unique collection of special experiences embodying a deep sense of unity with culture and surroundings. By engaging with the diverse charms of each destination, these moments leave a lasting, meaningful impact long after the journey ends. To support sustainable tourism, every Alila hotel operating for over one year holds EarthCheck certification, integrating natural, physical, and cultural elements into its operations.

For more information, please visit the Alila website below.

https://www.hyatt.com/alila-hotels-and-resorts/ja-JP

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