A Home Center Without a Point System Proposes a New Store Visit Experience: "Earn Without Buying"
Home center 'Gooday' has launched 'Tamaly,' a point-collecting app that lets users earn coins even without making a purchase. Distancing itself from traditional point systems, it aims to attract customers and drive sales with a new customer contact model that turns store visits and daily actions into value.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 00:03
- 🔍 Collected: April 7, 2026 at 15:30
- 🤖 AI Analyzed: April 20, 2026 at 20:17 (316h 47m after Collected)
Goodday Co., Ltd. (Headquarters: Chuo-ku, Fukuoka; Representative: Takashi Yanase), which operates 67 "Goodday" home centers in Northern Kyushu, Yamaguchi, etc., will launch "Tamaly," a point-collecting app where coins can be earned through daily activities, as a new initiative to replace the point system it had not previously introduced, starting from April 7, 2026.
This app aims to build a new customer contact model where "points are earned even without purchasing at the store, ultimately leading to store visits and purchases."
A Reverse Idea from a "Retailer Without Points"
Until now, Goodday had not introduced a general point card system.
Meanwhile, with the recent spread of point-collecting activities ("poi-katsu"), a mechanism that "turns daily actions themselves into value" has become widespread among consumers.
Therefore, Goodday
from "only those who buy benefit"
to "value accumulates even without buying"
developed this app with this shift in thinking.
