Ajinomoto AGF Releases New Web Video Featuring Official Character 'Beenta-kun' and Launches Share Campaign
Ajinomoto AGF has released a new web video starring its official character 'Beenta-kun' and is currently holding a participatory social media campaign.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 02:52 (63h 52m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 20:19 (17h 27m after Collected)
Ajinomoto AGF Co., Ltd. (President and Representative Director: Norihito Shimamoto; hereinafter 'Ajinomoto AGF') released a new web video featuring the official character 'Beenta-kun' on the Ajinomoto AGF official YouTube channel on May 29, 2026. In addition, the company is holding the 'Share Your Everyday Fu Campaign,' inviting people to share their moments of relaxation.
Ajinomoto AGF aims to contribute to both physical and mental well-being under the corporate slogan, 'Itsudemo, Fu.' (Always, Exhale).
The new web video showcases Beenta-kun, aiming to deliver moments of peace and positivity by taking a relaxing break with a favorite cup of coffee during daily routines. Set to the original song 'Itsudemo, Fu.', the video depicts Beenta-kun and his friends sharing the values of the 3Rs (Relax, Reset, and Refresh) through beverages like coffee.
The current participatory campaign encourages people to share their daily 'Fu' moments. Alongside the video release, the company aims to foster empathy for the importance of taking a relaxing break.
Ajinomoto AGF continues to strive to be an essential company that contributes to mental health and a society filled with 'Fu' moments.
■ Web Video Overview
Title: 'Itsudemo, Fu.' (70 seconds)
Release Date: May 29, 2026
■ About the Official Character 'Beenta-kun'
Beenta-kun is a coffee spirit with a large, coffee-bean-shaped head. His mission is to deliver happy moments to everyone through coffee.
■ 'Share Your Everyday Fu Campaign' Overview
Campaign Period: May 1, 2026 (Fri) 11:00 AM to June 30, 2026 (Tue) 11:59 PM
Prizes: 'Blendy' Stick Tochiotome Ore (7 sticks) and 'Blendy' Stick Hokkaido Milk Café Au Lait (7 sticks)
Ajinomoto AGF aims to contribute to both physical and mental well-being under the corporate slogan, 'Itsudemo, Fu.' (Always, Exhale).
The new web video showcases Beenta-kun, aiming to deliver moments of peace and positivity by taking a relaxing break with a favorite cup of coffee during daily routines. Set to the original song 'Itsudemo, Fu.', the video depicts Beenta-kun and his friends sharing the values of the 3Rs (Relax, Reset, and Refresh) through beverages like coffee.
The current participatory campaign encourages people to share their daily 'Fu' moments. Alongside the video release, the company aims to foster empathy for the importance of taking a relaxing break.
Ajinomoto AGF continues to strive to be an essential company that contributes to mental health and a society filled with 'Fu' moments.
■ Web Video Overview
Title: 'Itsudemo, Fu.' (70 seconds)
Release Date: May 29, 2026
■ About the Official Character 'Beenta-kun'
Beenta-kun is a coffee spirit with a large, coffee-bean-shaped head. His mission is to deliver happy moments to everyone through coffee.
■ 'Share Your Everyday Fu Campaign' Overview
Campaign Period: May 1, 2026 (Fri) 11:00 AM to June 30, 2026 (Tue) 11:59 PM
Prizes: 'Blendy' Stick Tochiotome Ore (7 sticks) and 'Blendy' Stick Hokkaido Milk Café Au Lait (7 sticks)
FAQ
味の素AGFが公開した新WEB動画のタイトルは何ですか？
新WEB動画のタイトルは「いつでも、ふぅ。」です。
新WEB動画はいつから公開されていますか？
2026年5月29日（金）より公開されています。
「みんなの『ふぅ』な毎日シェアキャンペーン」の実施期間は？
2026年5月1日（金）11:00から2026年6月30日（火）23:59まで実施されています。
味の素AGF公式キャラクターの名前は何ですか？
AGF公式キャラクターの名前は「ビーン太くん」です。
キャンペーンの賞品は何ですか？
「ブレンディ」スティックのとちおとめオレ7本と、北海道ミルクカフェオレ7本です。