Yamagata Prefecture Personal Bottle Promotion Campaign Expands for the Third Consecutive Year
Ajinomoto AGF is launching a personal bottle promotion campaign across 312 stores in Yamagata Prefecture starting May 30, 2026, based on their partnership agreement. Now in its third year, the campaign involves 16 companies and includes a giveaway for 200 winners to encourage environmentally conscious behavior.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 20:00
- 🔍 Collected: May 22, 2026 at 11:31
- 🤖 AI Analyzed: May 22, 2026 at 11:53 (21 min after Collected)
Ajinomoto AGF Co., Inc. (Ajinomoto AGF) will launch a personal bottle promotion and giveaway campaign at supermarkets and drugstores throughout Yamagata Prefecture starting May 30, 2026, coinciding with "Zero Waste Day," based on a partnership agreement regarding plastic waste reduction signed with Yamagata Prefecture in 2024. This initiative, a public-private partnership with Yamagata Prefecture, is entering its third year and continues to expand in scale.
The campaign began in 2024 with 30 winners across 12 companies and 154 stores. Following a successful 2025 campaign where applicants exceeded 2,000, this year the number of participating companies and stores has expanded to 16 companies and 312 stores, with 200 winners to be selected.
Yamagata Prefecture has declared the "Zero Carbon Yamagata 2050" goal and is promoting plastic waste reduction and the use of personal bottles. Ajinomoto AGF supports these efforts by promoting the daily use of personal bottles through its stick-type "Blendy® My Bottle Stick" series.
[Campaign Details]
1. Personal Bottle Promotion: Educational POP displays will be placed near personal bottle beverage products at "Mottainai Yamagata" participating retail stores to encourage use.
2. Personal Bottle Giveaway: Customers who scan the QR code on the store POP and complete a survey will be entered into a draw to win one of 200 "Yamagata Prefecture Original Bottles."
Application period: May 30, 2026 (Sat) to August 31, 2026 (Mon).
The campaign began in 2024 with 30 winners across 12 companies and 154 stores. Following a successful 2025 campaign where applicants exceeded 2,000, this year the number of participating companies and stores has expanded to 16 companies and 312 stores, with 200 winners to be selected.
Yamagata Prefecture has declared the "Zero Carbon Yamagata 2050" goal and is promoting plastic waste reduction and the use of personal bottles. Ajinomoto AGF supports these efforts by promoting the daily use of personal bottles through its stick-type "Blendy® My Bottle Stick" series.
[Campaign Details]
1. Personal Bottle Promotion: Educational POP displays will be placed near personal bottle beverage products at "Mottainai Yamagata" participating retail stores to encourage use.
2. Personal Bottle Giveaway: Customers who scan the QR code on the store POP and complete a survey will be entered into a draw to win one of 200 "Yamagata Prefecture Original Bottles."
Application period: May 30, 2026 (Sat) to August 31, 2026 (Mon).
FAQ
味の素AGFと山形県のマイボトルキャンペーンの目的は何ですか？
プラスチックごみの削減とマイボトルの普及啓発を目的としています。山形県が掲げる「ゼロカーボンやまがた2050」の取り組みに賛同し、連携しています。
キャンペーンの実施期間と内容は？
2026年5月30日から8月31日まで実施されます。店頭POPの二次元コードからアンケートに回答すると、抽選で200名に山形県制作オリジナルボトルが当たります。
キャンペーンの規模はどのくらいですか？
初年度（2024年）は12社・154店舗・当選者30名でしたが、3年目の本年は16社・312店舗・当選者200名に拡大しています。
「ブレンディ®」マイボトルスティックの特徴は？
水に溶けて手軽に作れるスティックタイプの飲料です。ペットボトルと比較してプラスチック使用量を約88％削減でき、デカボスコアによりCO2排出量が可視化されています。
キャンペーンの詳細はどこで確認できますか？
山形県内各スーパーおよびドラッグストア店頭のマイボトル啓発POP、またはキャンペーンサイトにて確認可能です。