"Blendy® Portion" x Pompompurin, a dream "Po" collaboration achieved! Experiential pop-up event 'Pompom Portion Cafe' to open for 4 days only from May 21 (Thu) at Roppongi Hills Cafe!
Ajinomoto AGF is collaborating with Sanrio's popular character "Pompompurin" to hold an experiential pop-up event, 'Pompom Portion Cafe', for their "Blendy® Portion" concentrated beverages at Roppongi Hills Cafe for a limited four-day period.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 12:02 (30 min after Collected)
Ajinomoto AGF Co., Inc. (President & Representative Director: Norihito Shimamoto, hereinafter Ajinomoto AGF) will hold the experiential pop-up event 'Pompom Portion Cafe' for its "Blendy® Portion" concentrated beverages, in collaboration with Sanrio Co., Ltd.'s (hereinafter Sanrio) popular character "Pompompurin," for a limited four-day period from May 21 (Thursday) to May 24 (Sunday), 2026, at Roppongi Hills Cafe (Roppongi Hills Hillside 2F Hills Cafe/Space, 6-10-1 Roppongi, Minato-ku, Tokyo). (Advance reservation required)
"Blendy® Portion" is an individually packaged concentrated beverage that condenses the deliciousness of ingredients, allowing for a variety of rich iced lattes and iced drinks by simply mixing with milk or water. The portion market has expanded due to increased opportunities for iced drink consumption at home caused by recent temperature rises, and a growing demand for individual packaging due to diversified preferences *1. Amidst this, "Blendy® Portion" received strong support from many customers by conveying the message "Simply snap open and pour into milk or water to enjoy a rich, freshly made iced drink," primarily through TV commercials featuring the impressive "Popopopoportion♪" song starting May 2025. In fiscal year 2025, sales significantly grew by approximately 160% (year-on-year / excluding home delivery and mail order) based on monetary value *2. Therefore, to deliver the appeal of this product to even more customers, a dream "Po" collaboration has been realized, welcoming Sanrio's popular character "Pompompurin," who celebrates its 30th anniversary this year, as an official supporter.
At this event, visitors can enjoy a variety of iced drinks made by mixing "Blendy® Portion" with milk, water, or carbonated water, together with Pompompurin, who has become the cafe manager. In addition, a "Pompom Portion Machine" will be available at the venue, where visitors can receive one "Blendy® Portion Concentrated Coffee Unsweetened." Furthermore, those who post about the event on their social media will receive an original sticker.
*1 According to Ajinomoto AGF survey
*2 Intage SRI+ / Estimated sales amount during the period from April 2024 to March 2026, with April to March considered one year (excluding home delivery and mail order)
■ 'Pompom Portion Cafe' Event Outline
Date & Time: May 21, 2026 (Thursday) 16:00-19:00 (Last entry 18:30)
May 22 (Friday) - May 24 (Sunday), 2026 11:00-19:00 (Last entry 18:30)
Venue: Roppongi Hills Cafe
(Roppongi Hills Hillside 2F Hills Cafe/Space, 6-10-1 Roppongi, Minato-ku, Tokyo)
Access: Direct connection from Roppongi Station Exit 1C on the Tokyo Metro Hibiya Line via concourse
4-minute walk from Roppongi Station Exit 3 on the Toei Oedo Line
Admission Fee: Free *Advance reservation required (first-come, first-served)
Experience Course:
Reservation Slots:
・Cafe & Pompom Portion Machine Experience
16 slots each day (6 slots only on May 21, Thursday) 50 people per slot Total 2,700 people limited
・Pompom Portion Machine Experience (without Cafe Experience)
16 slots each day (6 slots only on May 21, Thursday) 66 people per slot Total 3,564 people limited
■ Cafe Experience
① Enjoy iced drinks with a message from Pompompurin!
Served in a special cup with a message from Pompompurin. You can choose one iced drink from the menu below with your preferred flavor of "Blendy® Portion."
[Menu Items]
Iced Portion Latte (mixed with milk)
Available Flavors:
Concentrated coffee unsweetened, Concentrated coffee slightly sweet, Caramel Cafe Latte Base, Black Tea, Ripe Strawberry Latte Base, Matcha Latte Base, Fruit Tea 3 kinds of fruit mix
Iced Portion Tea Soda (mixed with carbonated water)
Available Flavors:
Black Tea, Fruit Tea 3 kinds of fruit mix
Iced Portion Coffee/Iced Portion Tea (mixed with water)
Available Flavors:
Concentrated coffee unsweetened, Concentrated coffee slightly sweet, Black Tea, Fruit Tea 3 kinds of fruit mix
② Plenty of photo spots with Pompompurin as cafe manager, only here!
Inside the venue, there are photo spots where you can sit on a sofa and take pictures with Pompompurin and Muffin. It's a space where you can feel like you're drinking a "Blendy® Portion" drink with Manager Purin. Be sure to "Let's Poooooortion!"
■ Pompom Portion Machine
At the special "Pompom Portion Machine" corner in the venue, all participants will receive one "Blendy® Portion Concentrated Coffee Unsweetened" and an event original leaflet.
"Blendy® Portion" is an individually packaged concentrated beverage that condenses the deliciousness of ingredients, allowing for a variety of rich iced lattes and iced drinks by simply mixing with milk or water. The portion market has expanded due to increased opportunities for iced drink consumption at home caused by recent temperature rises, and a growing demand for individual packaging due to diversified preferences *1. Amidst this, "Blendy® Portion" received strong support from many customers by conveying the message "Simply snap open and pour into milk or water to enjoy a rich, freshly made iced drink," primarily through TV commercials featuring the impressive "Popopopoportion♪" song starting May 2025. In fiscal year 2025, sales significantly grew by approximately 160% (year-on-year / excluding home delivery and mail order) based on monetary value *2. Therefore, to deliver the appeal of this product to even more customers, a dream "Po" collaboration has been realized, welcoming Sanrio's popular character "Pompompurin," who celebrates its 30th anniversary this year, as an official supporter.
At this event, visitors can enjoy a variety of iced drinks made by mixing "Blendy® Portion" with milk, water, or carbonated water, together with Pompompurin, who has become the cafe manager. In addition, a "Pompom Portion Machine" will be available at the venue, where visitors can receive one "Blendy® Portion Concentrated Coffee Unsweetened." Furthermore, those who post about the event on their social media will receive an original sticker.
*1 According to Ajinomoto AGF survey
*2 Intage SRI+ / Estimated sales amount during the period from April 2024 to March 2026, with April to March considered one year (excluding home delivery and mail order)
■ 'Pompom Portion Cafe' Event Outline
Date & Time: May 21, 2026 (Thursday) 16:00-19:00 (Last entry 18:30)
May 22 (Friday) - May 24 (Sunday), 2026 11:00-19:00 (Last entry 18:30)
Venue: Roppongi Hills Cafe
(Roppongi Hills Hillside 2F Hills Cafe/Space, 6-10-1 Roppongi, Minato-ku, Tokyo)
Access: Direct connection from Roppongi Station Exit 1C on the Tokyo Metro Hibiya Line via concourse
4-minute walk from Roppongi Station Exit 3 on the Toei Oedo Line
Admission Fee: Free *Advance reservation required (first-come, first-served)
Experience Course:
Reservation Slots:
・Cafe & Pompom Portion Machine Experience
16 slots each day (6 slots only on May 21, Thursday) 50 people per slot Total 2,700 people limited
・Pompom Portion Machine Experience (without Cafe Experience)
16 slots each day (6 slots only on May 21, Thursday) 66 people per slot Total 3,564 people limited
■ Cafe Experience
① Enjoy iced drinks with a message from Pompompurin!
Served in a special cup with a message from Pompompurin. You can choose one iced drink from the menu below with your preferred flavor of "Blendy® Portion."
[Menu Items]
Iced Portion Latte (mixed with milk)
Available Flavors:
Concentrated coffee unsweetened, Concentrated coffee slightly sweet, Caramel Cafe Latte Base, Black Tea, Ripe Strawberry Latte Base, Matcha Latte Base, Fruit Tea 3 kinds of fruit mix
Iced Portion Tea Soda (mixed with carbonated water)
Available Flavors:
Black Tea, Fruit Tea 3 kinds of fruit mix
Iced Portion Coffee/Iced Portion Tea (mixed with water)
Available Flavors:
Concentrated coffee unsweetened, Concentrated coffee slightly sweet, Black Tea, Fruit Tea 3 kinds of fruit mix
② Plenty of photo spots with Pompompurin as cafe manager, only here!
Inside the venue, there are photo spots where you can sit on a sofa and take pictures with Pompompurin and Muffin. It's a space where you can feel like you're drinking a "Blendy® Portion" drink with Manager Purin. Be sure to "Let's Poooooortion!"
■ Pompom Portion Machine
At the special "Pompom Portion Machine" corner in the venue, all participants will receive one "Blendy® Portion Concentrated Coffee Unsweetened" and an event original leaflet.