Reduce Plastic Waste with My Bottle! "Let's Carry Our My Bottle!" Campaign to be Launched from Friday, May 1, 2026
Ajinomoto AGF, in collaboration with Kanagawa Prefecture, will launch the "Let's Carry Our My Bottle!" campaign from May 1, 2026. This initiative, part of the "Kanagawa Plastic Waste Zero Declaration," aims to raise environmental awareness and promote the use of reusable bottles through the popularization of its "Blendy® My Bottle Stick" drinks, contributing to plastic waste reduction.
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- 📰 Published: April 30, 2026 at 23:00
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Ajinomoto AGF, Inc. (President and Representative Director: Norihito Shimamoto; hereinafter, Ajinomoto AGF), aiming to contribute to "mental and physical health," will launch the "Let's Carry Our My Bottle!" campaign from Friday, May 1, 2026, ahead of Environment Month in June. This initiative is a collaborative project with companies endorsing the "Kanagawa Plastic Waste Zero Declaration."
Kanagawa Prefecture, an SDGs Future City, received a "message from a whale" in the summer of 2018 when a baby blue whale washed ashore in Yuigahama, Kamakura City, with plastic waste found in its stomach. Since then, as a concrete initiative for SDGs aiming for a sustainable society, the prefecture has been addressing serious marine pollution, especially the microplastic problem. It aims to achieve zero plastic waste that is not recycled and disposed of as early as possible by 2030.
[Kanagawa Prefecture Kanagawa Plastic Waste Zero Declaration]
Ajinomoto AGF has been promoting the daily use of reusable bottles, for example, by launching the "Blendy® My Bottle Stick" series in March 2024. This stick-type drink for reusable bottles is environmentally friendly, reducing plastic usage by approximately 88%*1, and can be easily prepared by dissolving in water. In line with this, Ajinomoto AGF has endorsed Kanagawa Prefecture's initiatives, registered as an endorsing company for the "Kanagawa Plastic Waste Zero Declaration," and has been collaborating with the prefecture to promote the use of reusable bottles.
As part of these efforts, Ajinomoto AGF has sponsored "Uta Fes JAPAN" held in the prefecture since 2024. At the venue, visitors who brought their reusable bottles received "Blendy® My Bottle Sticks" and were provided with an opportunity to experience making their own reusable bottle drinks at water dispensers installed at the venue. The company also exhibited at the "Shonan International Marathon" and the prefecture-sponsored "Sakana-kun's Gyogyotto Bikkuri! Plastic Waste Zero Classroom," conducting sampling and other awareness-raising activities through its products.
This time, in collaboration with Kanagawa Prefecture and local retailers endorsing the "Kanagawa Plastic Waste Zero Declaration," the "Let's Carry Our My Bottle!" campaign will be implemented as a public-private joint initiative to further promote the use of reusable bottles.
Ajinomoto AGF aims to realize a sustainable society, including "connections with people" and "coexistence with the global environment." By co-creating with various partners, the company contributes to "mental and physical health" by providing 3R (Relax, Reset, Refresh).
*1 Comparison between one "Blendy® My Bottle Stick" and a 350ml PET bottle.
■ Activities
1. "Let's Carry Our My Bottle!" Campaign
By scanning the QR code on campaign posters or POPs displayed in stores and answering a quiz, a total of 150 winners will be selected by lottery to receive prizes.
Furthermore, watching plastic waste reduction awareness video A on Kanagawa Prefecture's official YouTube channel "Kana-chan TV" and answering a quiz will double the winning probability, and watching plastic waste reduction awareness video B and answering a quiz will increase the winning probability by 5 times.
Campaign website
Application period: Friday, May 1, 2026 – Tuesday, June 30, 2026, 23:59
Contact: Campaign Office Tel: 050-5213-3020
Inquiry reception hours: Weekdays 10:00-17:00 *Excluding Saturdays, Sundays, and public holidays
Campaign prizes:
A Prize: Kanagawa Prefecture Original Stainless Steel My Bottle (50 winners)
B Prize: Enoshima Aquarium Pair Tickets (25 pairs, 50 winners)
C Prize: AGF® "Blendy® My Bottle Stick" Assortment (50 winners)
[Planned Participating Retail Stores in Kanagawa Prefecture] 269 stores
*Company names are listed in alphabetical order. *Some stores may not participate.
2. Promotion of Reusable Bottles at Retail Stores in Kanagawa Prefecture
In addition to the companies listed above, campaign posters, POPs, etc., will be displayed near the shelves of reusable bottle products, including Ajinomoto AGF products such as the "Blendy® My Bottle Stick" series, at a total of 1,277 retail stores in Kanagawa Prefecture belonging to companies endorsing the "Kanagawa Plastic Waste Zero Declaration," including FamilyMart Co., Ltd. (Kanagawa area, 1,008 stores), calling on consumers to use reusable bottles.
*Some stores may not participate.
Kanagawa Prefecture, an SDGs Future City, received a "message from a whale" in the summer of 2018 when a baby blue whale washed ashore in Yuigahama, Kamakura City, with plastic waste found in its stomach. Since then, as a concrete initiative for SDGs aiming for a sustainable society, the prefecture has been addressing serious marine pollution, especially the microplastic problem. It aims to achieve zero plastic waste that is not recycled and disposed of as early as possible by 2030.
[Kanagawa Prefecture Kanagawa Plastic Waste Zero Declaration]
Ajinomoto AGF has been promoting the daily use of reusable bottles, for example, by launching the "Blendy® My Bottle Stick" series in March 2024. This stick-type drink for reusable bottles is environmentally friendly, reducing plastic usage by approximately 88%*1, and can be easily prepared by dissolving in water. In line with this, Ajinomoto AGF has endorsed Kanagawa Prefecture's initiatives, registered as an endorsing company for the "Kanagawa Plastic Waste Zero Declaration," and has been collaborating with the prefecture to promote the use of reusable bottles.
As part of these efforts, Ajinomoto AGF has sponsored "Uta Fes JAPAN" held in the prefecture since 2024. At the venue, visitors who brought their reusable bottles received "Blendy® My Bottle Sticks" and were provided with an opportunity to experience making their own reusable bottle drinks at water dispensers installed at the venue. The company also exhibited at the "Shonan International Marathon" and the prefecture-sponsored "Sakana-kun's Gyogyotto Bikkuri! Plastic Waste Zero Classroom," conducting sampling and other awareness-raising activities through its products.
This time, in collaboration with Kanagawa Prefecture and local retailers endorsing the "Kanagawa Plastic Waste Zero Declaration," the "Let's Carry Our My Bottle!" campaign will be implemented as a public-private joint initiative to further promote the use of reusable bottles.
Ajinomoto AGF aims to realize a sustainable society, including "connections with people" and "coexistence with the global environment." By co-creating with various partners, the company contributes to "mental and physical health" by providing 3R (Relax, Reset, Refresh).
*1 Comparison between one "Blendy® My Bottle Stick" and a 350ml PET bottle.
■ Activities
1. "Let's Carry Our My Bottle!" Campaign
By scanning the QR code on campaign posters or POPs displayed in stores and answering a quiz, a total of 150 winners will be selected by lottery to receive prizes.
Furthermore, watching plastic waste reduction awareness video A on Kanagawa Prefecture's official YouTube channel "Kana-chan TV" and answering a quiz will double the winning probability, and watching plastic waste reduction awareness video B and answering a quiz will increase the winning probability by 5 times.
Campaign website
Application period: Friday, May 1, 2026 – Tuesday, June 30, 2026, 23:59
Contact: Campaign Office Tel: 050-5213-3020
Inquiry reception hours: Weekdays 10:00-17:00 *Excluding Saturdays, Sundays, and public holidays
Campaign prizes:
A Prize: Kanagawa Prefecture Original Stainless Steel My Bottle (50 winners)
B Prize: Enoshima Aquarium Pair Tickets (25 pairs, 50 winners)
C Prize: AGF® "Blendy® My Bottle Stick" Assortment (50 winners)
[Planned Participating Retail Stores in Kanagawa Prefecture] 269 stores
*Company names are listed in alphabetical order. *Some stores may not participate.
2. Promotion of Reusable Bottles at Retail Stores in Kanagawa Prefecture
In addition to the companies listed above, campaign posters, POPs, etc., will be displayed near the shelves of reusable bottle products, including Ajinomoto AGF products such as the "Blendy® My Bottle Stick" series, at a total of 1,277 retail stores in Kanagawa Prefecture belonging to companies endorsing the "Kanagawa Plastic Waste Zero Declaration," including FamilyMart Co., Ltd. (Kanagawa area, 1,008 stores), calling on consumers to use reusable bottles.
*Some stores may not participate.