Ajinomoto AGF Co., Inc. Signs First Official Partner Agreement for the 2026 "Heatstroke Zero Project" Promoted by the Japan Weather Association

Ajinomoto AGF Co., Inc. (President: Norihito Shimamoto, hereinafter "Ajinomoto AGF"), aiming to contribute to "mental and physical health," has signed its first official partner agreement with the Japan Weather Association for the 2026 "Heatstroke Zero Project."

In recent years, the number of extremely hot days has increased due to the effects of climate change, making heatstroke prevention an important social issue. Ajinomoto AGF will support the "Heatstroke Zero Project" initiatives by raising awareness about the importance of hydration through its "Blendy®" My Bottle Stick series, specifically "Refreshing Lemon & Vitamin C" and "Refreshing Acerola & Vitamin C."

The "Blendy®" My Bottle Stick series, launched in March 2024, is a stick-type drink for personal bottles characterized by its ability to dissolve quickly in water.

Among them, "Refreshing Lemon & Vitamin C" and "Refreshing Acerola & Vitamin C" are products that allow for the simultaneous intake of water and salt, which are crucial for heatstroke prevention (please dissolve in 350-500ml of water). By encouraging the habit of frequent hydration in daily life, these products also contribute to heatstroke prevention.

Ajinomoto AGF will continue to address social issues through the provision of products and services, aiming to contribute to "mental and physical health" and realize a sustainable society.

■ About the "Heatstroke Zero Project"

This project is promoted by the Japan Weather Association with the aim of reducing the number of people suffering from heatstroke and bringing the number of fatalities to zero. The project was launched in the summer of 2013 and has since expanded its activities year by year.

"Heatstroke Zero Project"

■ Product Introduction

"Blendy®" My Bottle Stick Refreshing Lemon & Vitamin C

"Blendy®" My Bottle Stick Refreshing Acerola & Vitamin C

The "Blendy®" My Bottle Stick series is a powdered stick type that dissolves quickly in cold water, making it easy to prepare and hydrate with a personal bottle even during busy mornings or daytime. "Refreshing Lemon & Vitamin C" and "Refreshing Acerola & Vitamin C" contain appropriate amounts of alanine and sodium, supporting faster hydration than water.

Brand Site

Customer inquiries regarding products: Customer Service Center Tel 0120-17-8651