Ajinomoto AGF Launches New TV Commercial for "Blendy®" Stick Black – Not Just Hot Water! Delicious Instantly with Cold Water Too. A New Summer Staple! The "Two Seasons" Trend Boosts Iced Coffee Demand.

Ajinomoto AGF Inc. (Representative Director and President: Norihito Shimamoto, hereinafter Ajinomoto AGF) will release a new TV commercial for "Blendy®" Stick Black, which dissolves instantly in both hot and cold water, on Tuesday, April 28, 2026.
Amidst discussions about the weakening of Japan's four distinct seasons due to climate change and a shift towards "two seasons" (summer and winter), the average temperature for June to August 2026 is also projected to be higher than usual *1. Furthermore, among dry coffee products consumed at home *2, iced coffee consumption has expanded 1.2 times *3 over the past five years, with further demand increase expected.
In addition to these circumstances, in recent years, with diversified work styles that are not bound by location, many people enjoy coffee easily during work breaks. "Blendy®" Stick Black has grown beyond market expectations, expanding to approximately three times its size over the past five years *4. A key feature of "Blendy®" Stick Black is that it dissolves quickly not only in hot water but also in cold water, with customers expressing satisfaction that they "can easily enjoy both hot and iced coffee throughout the year."
This TV commercial is set on a beautiful summer beach with a pleasant breeze and sparkling sunlight, where someone takes a break by preparing iced coffee in their favorite glass. It expresses how the simplicity and convenience of "Blendy®" Stick Black, which makes iced coffee by simply dissolving it in water, is perfect for a summer drink.
Additionally, the brand's original song, long used in "Blendy®" Instant Coffee TV commercials since the early 2000s, has been rearranged in a modern style. Ajinomoto AGF hopes that long-time "Blendy®" customers will feel a sense of affection for the brand, which has accompanied their daily lives through the ages, and experience a fresh new proposal.
Ajinomoto AGF will actively propose "Blendy®" Stick Black as a new summer staple, allowing everyone to easily enjoy the "delicious taste of freshly brewed coffee" anywhere.
*1 Japan Meteorological Agency data
*2 Total dry products including instant coffee and regular coffee, excluding liquid products such as PET bottles.
*3, *4 Ajinomoto AGF survey

Ajinomoto AGF Official YouTube Channel

■TV Commercial Overview
Title: "Blendy®" Stick Black "Freshly Made Anywhere with This One Stick"
Release Date: Tuesday, April 28, 2026

"Freshly Made Anywhere with This One Stick" 15-second version
"Freshly Made Anywhere with This One Stick" 6-second version
"Freshly Made Anywhere with This One Stick" vertical 6-second version

■TV Commercial Story
This TV commercial, with the tagline "A great summer in just a few seconds," depicts the appeal of "Blendy®" Stick Black, which allows you to enjoy authentic iced coffee instantly by simply dissolving it in water. The scene is a beautiful beach with a clear blue sky and sparkling sunlight reflecting on the sea surface.
Through the calm expression of a person enjoying iced coffee while gazing at the sea, the commercial simply conveys that even in a busy daily life, with just one "Blendy®" Stick Black, one can easily enjoy the "delicious taste of freshly made coffee" anywhere.

■Product Introduction
"Blendy®" Stick Black
"Blendy®" Formy Stick Black *Convenience store exclusive
This stick black coffee offers a rich aroma and mellow richness. As it dissolves in both hot and cold water, one stick allows you to easily enjoy both hot and iced coffee regardless of the season or location.

Brand Site

Customer inquiries regarding products: Customer Service Center Tel 0120-17-8651