Starring Hiroe Igeta, New TV Commercial for "Blendy®" My Bottle Stick, 'Pop! Sing & Dance' Edition, Released from April 9, 2026 (Thursday)
Ajinomoto AGF, Inc. will begin airing a new TV commercial nationwide for its "Blendy®" My Bottle Stick series starring actress Hiroe Igeta. The commercial aims to further boost sales of the product, which is already performing well with subscribers growing at more than twice the average rate, by highlighting its convenience.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 13:00
- 🔍 Collected: April 9, 2026 at 04:30
- 🤖 AI Analyzed: April 20, 2026 at 13:11 (272h 41m after Collected)
Ajinomoto AGF, Inc. (President: Norihito Shimamoto; hereinafter, Ajinomoto AGF) will begin airing a new TV commercial, the 'Pop! Sing & Dance' edition, for its "Blendy®" My Bottle Stick series starring actress Hiroe Igeta nationwide from Thursday, April 9, 2026. The commercial will also be available on the official AGF YouTube channel.
The "Blendy®" My Bottle Stick series features stick-type drinks for personal bottles that can be made instantly with water. Since its launch in March 2024, the product has been supported by customers for its surprising ease and deliciousness, receiving very high praise from those who have tried it, with subscribers to its mail-order service increasing at more than double the pace of the company's average product*. To convey the refreshing convenience and taste of this product to more customers, we have created a new TV commercial with the tagline, "Instantly ready, refreshingly fragrant, my bottle tea."
In this TV commercial, set on an office rooftop, Ms. Igeta and her colleagues, holding "Blendy®" My Bottle Sticks and personal bottles, perform a well-synchronized dance to the tune of the famous classic 'The Entertainer,' which everyone has heard at least once. The dance, set to lyrics originally arranged for the TVCM, is so cheerful it makes you want to get up and move. It expresses the product's key feature: "Delicious tea can be made in a snap! with just water and a stick."
In conjunction with the broadcast, a making-of video and a special interview showing the behind-the-scenes of Ms. Igeta's TV commercial shoot will be released on the official Ajinomoto AGF YouTube channel. Please watch this exclusive footage, where you can see Ms. Igeta talking about what she wants to start new this spring.
*According to Ajinomoto AGF research
■TV Commercial Overview
Title: 'Pop! Sing & Dance' Edition (15 seconds)
Release Date: Thursday, April 9, 2026
Broadcast Area: Nationwide
Cast: Hiroe Igeta
■Web Movie Overview
Title: 'Pop! Sing & Dance' Edition (30 seconds)
Release Date: Thursday, April 9, 2026 *On the official Ajinomoto AGF YouTube channel
Cast: Hiroe Igeta
■TV Commercial/Web Movie Making-of & Interview Video
FAQ
What is 'Blendy®' My Bottle Stick?
It's a powdered drink in stick form sold by Ajinomoto AGF. It can be dissolved directly in water and enjoyed in your own bottle, allowing you to easily make delicious tea and other drinks.
Who is starring in the new commercial?
It's actress Erika Igeta. She performs a lively dance in the commercial.
When can this commercial be seen?
It has been airing on television nationwide since April 9, 2026, and can also be viewed on the official AGF YouTube channel.