Bringing 200 Years of Fermentation Expertise to Tokyo: 'Date Shoten Awajicho' Grand Opening May 25, 2026
Date Jozo, a 200-year-old brewery based in Kagoshima, is expanding its ramen brand 'Date Shoten' to Tokyo. The first Tokyo location will open in Kanda on May 25, focusing on additive-free, fermented ingredients.
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- 📰 Published: May 22, 2026 at 18:30
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## Bringing 200 Years of Fermentation Expertise to Tokyo's Kanda District
Date Jozo, a traditional brewery preserving techniques for over 200 years in Fukuyama-cho, Kirishima City, Kagoshima Prefecture, will grand open its first Tokyo location, 'Date Shoten Awajicho,' on Monday, May 25, 2026, in Kanda Sudacho, Chiyoda-ku, Tokyo.
Following the successful opening of the Kagoshima flagship store, numerous requests from across the country via social media and word-of-mouth have led to this initial expansion into the Tokyo metropolitan area.
### Background: Demand for Safe and Secure Food
Since its opening in November 2025, the Kagoshima main store has gained widespread attention. In particular, its 'additive-free, fermented' soup, which uses Date Jozo's black vinegar, miso, and soy sauce, has been highly praised by those seeking health-conscious and safe food options.
### Concept: Blending Tradition with Youthful Energy
The Tokyo Awajicho store is designed to offer a 'modern Japanese' atmosphere in the heart of the city. A team of young staff will operate the store with a passion for sharing the traditional fermentation culture.
### Key Menu Items
The store will feature its three signature dishes:
- **Kakui Soy Sauce Ramen**: A light chicken-based soup flavored with their signature sweet soy sauce, 'Kanro.' (1,100 yen)
- **Kakui Barley Miso Ramen**: A rich, deep-flavored miso ramen using countryside-style barley miso. (1,100 yen)
- **Black Vinegar Tantan Tsubo Mazesoba**: A dish inspired by traditional 'tsubo' (pot) fermentation techniques, featuring black vinegar and aromatic condiments. (1,150 yen)
### Store Information
- Store Name: Date Shoten Awajicho
- Opening Date: Monday, May 25, 2026
- Location: 1F Yamakatsu Building, 1-2-3 Kanda Sudacho, Chiyoda-ku, Tokyo
- Business Hours: 11:00 AM – 11:00 PM (Last Order 10:30 PM)
- Operated by: Jonzon Tokyo LLC
Looking ahead, Date Jozo plans to expand its presence in urban areas, develop gift products for nationwide shipping, and promote regional food culture through social media and events.
Date Jozo, a traditional brewery preserving techniques for over 200 years in Fukuyama-cho, Kirishima City, Kagoshima Prefecture, will grand open its first Tokyo location, 'Date Shoten Awajicho,' on Monday, May 25, 2026, in Kanda Sudacho, Chiyoda-ku, Tokyo.
Following the successful opening of the Kagoshima flagship store, numerous requests from across the country via social media and word-of-mouth have led to this initial expansion into the Tokyo metropolitan area.
### Background: Demand for Safe and Secure Food
Since its opening in November 2025, the Kagoshima main store has gained widespread attention. In particular, its 'additive-free, fermented' soup, which uses Date Jozo's black vinegar, miso, and soy sauce, has been highly praised by those seeking health-conscious and safe food options.
### Concept: Blending Tradition with Youthful Energy
The Tokyo Awajicho store is designed to offer a 'modern Japanese' atmosphere in the heart of the city. A team of young staff will operate the store with a passion for sharing the traditional fermentation culture.
### Key Menu Items
The store will feature its three signature dishes:
- **Kakui Soy Sauce Ramen**: A light chicken-based soup flavored with their signature sweet soy sauce, 'Kanro.' (1,100 yen)
- **Kakui Barley Miso Ramen**: A rich, deep-flavored miso ramen using countryside-style barley miso. (1,100 yen)
- **Black Vinegar Tantan Tsubo Mazesoba**: A dish inspired by traditional 'tsubo' (pot) fermentation techniques, featuring black vinegar and aromatic condiments. (1,150 yen)
### Store Information
- Store Name: Date Shoten Awajicho
- Opening Date: Monday, May 25, 2026
- Location: 1F Yamakatsu Building, 1-2-3 Kanda Sudacho, Chiyoda-ku, Tokyo
- Business Hours: 11:00 AM – 11:00 PM (Last Order 10:30 PM)
- Operated by: Jonzon Tokyo LLC
Looking ahead, Date Jozo plans to expand its presence in urban areas, develop gift products for nationwide shipping, and promote regional food culture through social media and events.
FAQ
伊達商店 淡路町店はいつオープンしますか？
2026年5月25日（月）にグランドオープンします。
伊達商店 淡路町店の特徴は何ですか？
鹿児島で200年続く伊達醸造の発酵調味料を全面に活かした「無添加・発酵」スープのラーメンを提供し、都市のど真ん中に「和モダン」の空間を演出しています。
伊達商店のラーメンにはどのような特徴がありますか？
添加物に頼らず、200年間磨き続けた黒酢、味噌、醤油といった素材本来の旨味だけで組み立てた「無添加・発酵」スープが特徴です。
運営しているのはどのような会社ですか？
鹿児島県霧島市で創業200年の醸造技術を持つ「合資会社伊達醸造」がルーツであり、東京での運営は「Jonzon Tokyo合同会社」が行います。
淡路町店にはどのようなメニューがありますか？
醤油ラーメン、麦味噌ラーメン、黒酢香る 坦々壺まぜそばの看板3メニューを中心に提供予定です。