Domestic Mugwort Cultivation Begins on Idle Farmland in Shinshu-Yatsugatake. YOMOGI BASE, Aiming for Local Circulation with Mugwort, Holds "Mugwort Planting Event" on May 10th

Representative Explaining the Ecology of Mugwort

YOMOGI BASE LLC (Headquarters: Suwa City, Nagano Prefecture; Representative Employee: Yazawa) gathered 14 participants on May 10, 2026, to plant mugwort seedlings on long-unused farmland at an altitude of 1200m at the foot of Yatsugatake in Fujimi Town, Nagano Prefecture.

The event was organized by "YOMOGI BASE," a mugwort brand from Shinshu.

The goal is not just an agricultural experience. It's about cultivating and delivering domestic mugwort—creating a business model that circulates value within the community.

The product lineup includes lotion, balm, incense, moxa for moxibustion, and mugwort tea (including those not yet released). Centering on mugwort, YOMOGI BASE is embarking on a challenge from Shinshu-Yatsugatake to transform regional resources into regional value, spanning agriculture, traditional medicine, skincare, fragrance, food, and holistic wellness.

### Why Domestic Mugwort Now?

The demand for mugwort has been continuously rising in recent years for moxa for moxibustion, skincare ingredients, and food.

However, much of the domestic distribution relies on imported raw materials, and a stable supply of domestic mugwort is a common challenge in the processed food, acupuncture and moxibustion, and natural skincare markets.

"We want to deliver domestic mugwort where you know where, who, and how it was cultivated."

YOMOGI BASE started with this vision.

The "Mugwort Planting Event" held this time is the first step in this initiative.

### Turning Idle Farmland into a "Place Where People Gather"

Around Shinshu-Yatsugatake, there are scattered idle farmlands due to issues like labor shortages.

YOMOGI BASE aims to revitalize these lands as mugwort fields, circulating regional resources into the regional economy.

14 participants joined the first "Mugwort Planting Event."

While explaining the ecology of mugwort and the situation surrounding the domestic mugwort industry, all participants planted seedlings together.

Going forward, "Planting events," "Growing events," and "Harvesting events" will be continuously held every month, sharing the process from cultivation to processing and productization with participants.

### Utilizing Regional Resources, Circulating Value Within the Community

YOMOGI BASE aims to create a circular model that generates value within the community and returns its profits to the region.

Cultivated mugwort will be processed according to its use and delivered to various aspects of daily life.

Beyond merely selling agricultural products, they are challenging themselves to create a self-contained system within the region by connecting it to processing, product development, job creation, raw material supply, and the inheritance of herbal medicine culture.

### Not Just Agriculture: Cross-cutting Expansion into Traditional Medicine, Skincare, Fragrance, and Food

YOMOGI BASE's business is not limited to agriculture.

- Skincare and Lifestyle domain: Developing D2C sales primarily with lotions and balms. - Fragrance domain: Planning to launch "Mugwort Incense" at the end of May 2026. - Food domain: Planning to re-release mugwort tea. - Traditional Medicine domain: Preparing to supply domestic raw materials for moxa for moxibustion.

The core of this brand lies in traversing agriculture, traditional medicine, fragrance, food, and skincare without compartmentalization, all through the plant "mugwort."

### Mugwort Cosmetics Line—"Mugwort Lotion" and "Mugwort Moisturizing Balm" Now on Sale

- Mugwort Moisturizing Balm (left), Mugwort Lotion (right)

YOMOGI BASE's skincare line is a series that re-designs mugwort's "calming power" to suit modern lifestyles.

- Mugwort Lotion A facial lotion with a simple formula that gently soothes sensitive skin. It has a light feel that can be used as a booster or as the first step in daily care. - Mugwort Moisturizing Balm A multi-purpose balm for the whole family, usable on face, body, and hair. It gently wraps dry, rough, and sensitive skin.

"Simple, trustworthy products that I want to keep using every day." Born from such voices, YOMOGI BASE's mugwort cosmetics are currently available on their official online store.

They are also accepting inquiries from retailers.

▼Product page and purchase here [https://yomogi-base.jp/](https://yomogi-base.jp/)

### Touching the Earth Becomes Wellness

"Mugwort, Life, Wellness. Space for the Heart." This is the brand's core value that YOMOGI BASE cherishes most. They believe that the time spent cultivating the soil and touching plants is itself "wellness" necessary for modern people, and a time to regain mental space.

The "Mugwort Planting Event" will continue to be held regularly as a place that connects local resources with people, cities with rural areas, and modern life with herbal medicine culture.

From Shinshu-Yatsugatake, they will nurture a lifestyle with mugwort and a future of regional circulation.

- Mugwort cultivated in Suwa City, now ready for planting with the help of friends on idle farmland.

Consultations for partnerships and raw material procurement are welcome.

YOMOGI BASE is currently accepting inquiries for the following transactions and collaborations.