Co-creation Project "GOOD GUT PROJECT" Launched on May 10 (Sun) to Implement Future Health Born from a Healthy Gut into Society
terasu LLC, bacterico Inc., and O LLC launched the co-creation project "GOOD GUT PROJECT" on May 10, which starts with gut flora analysis. This project aims to nurture gut health not only as an individual's 'Chokatsu' (gut activity) but also through diverse societal touchpoints such as food, travel, education, and work styles, giving back research insights to consumer experiences and business development.
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- 📰 Published: May 11, 2026 at 19:00
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terasu LLC (Shibuya-ku, Tokyo), in collaboration with bacterico Inc., which develops healthcare-related businesses based on gut flora analysis, and O LLC, which develops social good implementation projects, launched the co-creation project "GOOD GUT PROJECT" on May 10 (Sunday). This project aims to form a society that fosters a healthy gut, starting from gut environment and gut bacteria research.
This initiative seeks to give back research insights born from co-creation to consumer experiences, aiming to nurture the gut environment not just within individual "Chokatsu" but across various societal touchpoints like food, travel, education, and work styles.
### The Gut Environment is the Gateway to Considering Future Health
Until now, the gut has often been discussed in the context of constipation, beauty, and so-called "Chokatsu." However, in recent years, it has attracted attention as being involved in various health domains throughout life, such as immunity, metabolism, mental health, growth and development, and lifestyle habits, not just digestion and bowel movements.
What is needed now is to reframe the gut environment not as something to be temporarily regulated, but as a health asset to be nurtured throughout life.
### While Interest in the Gut Environment is Growing, There is Significant Room for Social Implementation
On the other hand, for consumers, "the gut" often remains limited to fragmented understandings like "Chokatsu" or "constipation improvement," and opportunities to understand one's own gut environment and nurture it in daily life are not sufficiently established.
Furthermore, for companies, fields connected to the gut environment are expanding, including food and beverage, healthcare, tourism, education, and health management. However, the co-creation platform for connecting research insights to consumer experiences and business development is still limited.
GOOD GUT PROJECT is a concept born to overcome this fragmentation and aim to root the gut environment in society as a "health asset to be nurtured throughout life," rather than "something to be temporarily regulated."
### What is GOOD GUT PROJECT?
A project for co-creating the implementation of a society that fosters a healthy gut.
GOOD GUT PROJECT is a co-creation project that aims to accelerate gut environment and gut bacteria research by forming a participatory community, mainly centered around large corporations. It will integrate research, corporate co-creation, and consumer experiences to create social implementation programs that foster a healthy gut.
This project reframes the gut environment not as an individual effort or a temporary health fad, but as a social theme in which corporations, researchers, regions, and consumers can participate from their respective positions.
It will connect diverse areas that have contact with the gut, such as food and beverages, healthcare, tourism, regional development, and education, to co-create new programs and business opportunities for nurturing a healthy gut.
### The Future Envisioned by GOOD GUT PROJECT
GOOD GUT PROJECT views the gut environment not as something to be temporarily regulated, but as a health asset to be continuously nurtured in daily life.
- Understanding the gut environment when considering a child's growth
- Discovering the power of fermentation and microorganisms in local food culture
- Redesigning travel experiences as time to nurture the gut
- Instilling an understanding of the gut environment in education
Through co-creation with corporations, researchers, regions, and consumers, we will promote the social implementation of a society where fostering a healthy gut becomes a normal part of daily life.
### About the Main Initiatives
#### 1. GOOD GUT SCIENCE
GOOD GUT SCIENCE is a research platform for accumulating and exploring research insights on the gut environment and gut bacteria, and connecting them to social implementation. Focusing on the impact of the gut environment on mental and physical health, it will organize scientific insights into a usable form for businesses and programs, in collaboration with researchers and experts.
The gut environment is a field with many unrevealed possibilities. Rather than keeping research findings within a closed specialized field, they will be transformed into values that consumers can experience in their daily lives. GOOD GUT SCIENCE will support the entire GOOD GUT PROJECT as a scientific foundation for nurturing the gut environment in society.
#### 2. GOOD GUT COMMUNITY
GOOD GUT COMMUNITY is a co-creation community on the theme of the gut environment and gut bacteria, involving corporations, researchers, local governments, and experts. Its purpose is for participating companies to find connections between their business areas and the gut environment, and to implement them as actual projects and programs in society.
It will not merely be an exchange of information, but a platform for corporations, researchers, regions, and consumers to connect and generate practical actions to nurture the gut environment in society.
#### 3. GOOD GUT PROGRAM
GOOD GUT PROGRAM is an initiative to develop experiential, educational, and regional programs for nurturing the gut environment. Programs already in progress towards implementation are as follows.
This initiative seeks to give back research insights born from co-creation to consumer experiences, aiming to nurture the gut environment not just within individual "Chokatsu" but across various societal touchpoints like food, travel, education, and work styles.
### The Gut Environment is the Gateway to Considering Future Health
Until now, the gut has often been discussed in the context of constipation, beauty, and so-called "Chokatsu." However, in recent years, it has attracted attention as being involved in various health domains throughout life, such as immunity, metabolism, mental health, growth and development, and lifestyle habits, not just digestion and bowel movements.
What is needed now is to reframe the gut environment not as something to be temporarily regulated, but as a health asset to be nurtured throughout life.
### While Interest in the Gut Environment is Growing, There is Significant Room for Social Implementation
On the other hand, for consumers, "the gut" often remains limited to fragmented understandings like "Chokatsu" or "constipation improvement," and opportunities to understand one's own gut environment and nurture it in daily life are not sufficiently established.
Furthermore, for companies, fields connected to the gut environment are expanding, including food and beverage, healthcare, tourism, education, and health management. However, the co-creation platform for connecting research insights to consumer experiences and business development is still limited.
GOOD GUT PROJECT is a concept born to overcome this fragmentation and aim to root the gut environment in society as a "health asset to be nurtured throughout life," rather than "something to be temporarily regulated."
### What is GOOD GUT PROJECT?
A project for co-creating the implementation of a society that fosters a healthy gut.
GOOD GUT PROJECT is a co-creation project that aims to accelerate gut environment and gut bacteria research by forming a participatory community, mainly centered around large corporations. It will integrate research, corporate co-creation, and consumer experiences to create social implementation programs that foster a healthy gut.
This project reframes the gut environment not as an individual effort or a temporary health fad, but as a social theme in which corporations, researchers, regions, and consumers can participate from their respective positions.
It will connect diverse areas that have contact with the gut, such as food and beverages, healthcare, tourism, regional development, and education, to co-create new programs and business opportunities for nurturing a healthy gut.
### The Future Envisioned by GOOD GUT PROJECT
GOOD GUT PROJECT views the gut environment not as something to be temporarily regulated, but as a health asset to be continuously nurtured in daily life.
- Understanding the gut environment when considering a child's growth
- Discovering the power of fermentation and microorganisms in local food culture
- Redesigning travel experiences as time to nurture the gut
- Instilling an understanding of the gut environment in education
Through co-creation with corporations, researchers, regions, and consumers, we will promote the social implementation of a society where fostering a healthy gut becomes a normal part of daily life.
### About the Main Initiatives
#### 1. GOOD GUT SCIENCE
GOOD GUT SCIENCE is a research platform for accumulating and exploring research insights on the gut environment and gut bacteria, and connecting them to social implementation. Focusing on the impact of the gut environment on mental and physical health, it will organize scientific insights into a usable form for businesses and programs, in collaboration with researchers and experts.
The gut environment is a field with many unrevealed possibilities. Rather than keeping research findings within a closed specialized field, they will be transformed into values that consumers can experience in their daily lives. GOOD GUT SCIENCE will support the entire GOOD GUT PROJECT as a scientific foundation for nurturing the gut environment in society.
#### 2. GOOD GUT COMMUNITY
GOOD GUT COMMUNITY is a co-creation community on the theme of the gut environment and gut bacteria, involving corporations, researchers, local governments, and experts. Its purpose is for participating companies to find connections between their business areas and the gut environment, and to implement them as actual projects and programs in society.
It will not merely be an exchange of information, but a platform for corporations, researchers, regions, and consumers to connect and generate practical actions to nurture the gut environment in society.
#### 3. GOOD GUT PROGRAM
GOOD GUT PROGRAM is an initiative to develop experiential, educational, and regional programs for nurturing the gut environment. Programs already in progress towards implementation are as follows.