[[1 in 2 people "do not know" the difference in ingredients] Shifting perfume selection from "preference" to "ingredients". 100% natural essential oil brand "PIEFILI", born from the thought of filial piety, starts selling Mother's Day gifts from April 23.
PIEFILI, a 100% natural essential oil brand, found via survey that over half of consumers don't know the difference in perfume ingredients. They are launching a Mother's Day gift campaign to promote natural scents.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 18:20
- 🔍 Collected: April 23, 2026 at 10:01
- 🤖 AI Analyzed: April 24, 2026 at 04:30 (18h 28m after Collected)
Number of responses: 98
The 100% natural essential oil brand "PIEFILI", developed by Rust-eze LLC (Headquarters: Kumagaya City, Saitama Prefecture; Representative: Atsushi Masuda), conducted a "2026 Awareness Survey on Perfume Ingredients" on its official X account.
The results revealed that 55.1% of consumers "do not know" the difference in ingredients, highlighting a significant opportunity for the value of natural fragrances to permeate the market. In response to these results, our company will increase ingredient transparency and propose a safe, secure, and comfortable lifestyle with products using high-quality natural essential oils, including the shoe-exclusive aroma spray "Pro Shoes" series, which achieved 6 daily crowns on Rakuten Ichiba.
Background and Purpose of the Survey
Background: Awareness of "ingredients" behind the fragrance boom
In recent years, the demand for "home fragrances" and "perfumes" has grown rapidly due to changes in lifestyle. However, the fact that many commercially available products mainly use "synthetic fragrances" suitable for mass production is not widely known to general consumers. On the other hand, the "power to balance mind and body" and the "profound depth inherent to plants" possessed by 100% natural essential oils (natural fragrances) are attracting enthusiastic attention from authenticity-oriented users.
Purpose: Visualizing consumer awareness and proposing correct choices
To correctly deliver the value of "natural fragrances," which is the core of the brand, PIEFILI conducted this survey to visualize the current state of how much consumers are aware of the "origin of fragrances (natural or synthetic)" when choosing scents. Through these results, we will propose a new lifestyle choice of "scents chosen by ingredients" that accompanies health and peace of mind, rather than just scents as a mere "preference."
Survey Overview
Survey Theme
"Consumer Awareness Survey on Perfume Ingredients (Natural vs. Synthetic Fragrances)"
Survey Period
April 6 (Monday) to April 12 (Sunday), 2026
Target Audience
SNS users highly interested in fragrances and lifestyle
Survey Item URL
https://x.com/piefili95/status/2040941822340636845?s=20
This survey was conducted on PIÉFILI's official X (@piefili95) from April 6 (Mon) to April 12 (Sun), 2026. We collected valuable responses by surveying SNS users highly interested in fragrances and lifestyle.
Survey Results
The survey collected data on "awareness of the existence of natural and synthetic fragrances in perfume ingredients," and the following trends became clear regarding the literacy of modern consumers toward fragrance ingredients.
1. Current state of ingredient awareness: Literacy is split almost in half, with "Know (44.9%)" versus "Do not know (55.1%)."
2. Potential for growth: The fact that more than half answered "Do not know" suggests that there is still significant room for the value of natural fragrances to penetrate the market.
About PIEFILI
PIÉFILI is a 100% natural essential oil fragrance brand born from the desire to "have people use high-quality scents luxuriously in everyday life."
The brand name incorporates the French word "piété filiale," which means "filial piety." True to this name, with a sincere attitude akin to thinking of and repaying loved ones, we create products without compromise, from selecting ingredients to blending and delivery.
- High-quality essential oils imported directly from France. We purchase raw materials directly from France, the home of fragrances, and are particular about everything from scent selection to blending, offering scents that blend comfortably into daily life.
- Safety clearing international standards. We adopt only essential oils certified by AEAJ (Aroma Environment Association of Japan). In addition to analyzing all ingredients, we strictly select raw materials registered in the international cosmetic ingredient standard (INCI), ensuring high reliability.
- "Thorough quality management" to maintain freshness. To protect natural essential oils that are sensitive to temperature changes, we implement thorough temperature control. By bottling after receiving an order, we deliver in the freshest possible state.
Raw Voices of Users
- "I placed it in the living room, but the good scent reaches the second floor. The kids are also happy saying it smells really good."
- "Initially, I bought it for myself, but I liked the scent so much that I also used it for a gift."
- "I use it for my soccer-playing son's shoes. The unpleasant odor after sports disappears."
- "When I spray it in the bedroom at bedtime, I feel relaxed and my sleep has become deeper."
Offering "peace" and "healing" gifts for Mother's Day~
How about a 100% natural ingredient PIEFILI fragrance gift for Mother's Day this year?
Highly recommended as a gift for your loved ones.
The 100% natural essential oil brand "PIEFILI", developed by Rust-eze LLC (Headquarters: Kumagaya City, Saitama Prefecture; Representative: Atsushi Masuda), conducted a "2026 Awareness Survey on Perfume Ingredients" on its official X account.
The results revealed that 55.1% of consumers "do not know" the difference in ingredients, highlighting a significant opportunity for the value of natural fragrances to permeate the market. In response to these results, our company will increase ingredient transparency and propose a safe, secure, and comfortable lifestyle with products using high-quality natural essential oils, including the shoe-exclusive aroma spray "Pro Shoes" series, which achieved 6 daily crowns on Rakuten Ichiba.
Background and Purpose of the Survey
Background: Awareness of "ingredients" behind the fragrance boom
In recent years, the demand for "home fragrances" and "perfumes" has grown rapidly due to changes in lifestyle. However, the fact that many commercially available products mainly use "synthetic fragrances" suitable for mass production is not widely known to general consumers. On the other hand, the "power to balance mind and body" and the "profound depth inherent to plants" possessed by 100% natural essential oils (natural fragrances) are attracting enthusiastic attention from authenticity-oriented users.
Purpose: Visualizing consumer awareness and proposing correct choices
To correctly deliver the value of "natural fragrances," which is the core of the brand, PIEFILI conducted this survey to visualize the current state of how much consumers are aware of the "origin of fragrances (natural or synthetic)" when choosing scents. Through these results, we will propose a new lifestyle choice of "scents chosen by ingredients" that accompanies health and peace of mind, rather than just scents as a mere "preference."
Survey Overview
Survey Theme
"Consumer Awareness Survey on Perfume Ingredients (Natural vs. Synthetic Fragrances)"
Survey Period
April 6 (Monday) to April 12 (Sunday), 2026
Target Audience
SNS users highly interested in fragrances and lifestyle
Survey Item URL
https://x.com/piefili95/status/2040941822340636845?s=20
This survey was conducted on PIÉFILI's official X (@piefili95) from April 6 (Mon) to April 12 (Sun), 2026. We collected valuable responses by surveying SNS users highly interested in fragrances and lifestyle.
Survey Results
The survey collected data on "awareness of the existence of natural and synthetic fragrances in perfume ingredients," and the following trends became clear regarding the literacy of modern consumers toward fragrance ingredients.
1. Current state of ingredient awareness: Literacy is split almost in half, with "Know (44.9%)" versus "Do not know (55.1%)."
2. Potential for growth: The fact that more than half answered "Do not know" suggests that there is still significant room for the value of natural fragrances to penetrate the market.
About PIEFILI
PIÉFILI is a 100% natural essential oil fragrance brand born from the desire to "have people use high-quality scents luxuriously in everyday life."
The brand name incorporates the French word "piété filiale," which means "filial piety." True to this name, with a sincere attitude akin to thinking of and repaying loved ones, we create products without compromise, from selecting ingredients to blending and delivery.
- High-quality essential oils imported directly from France. We purchase raw materials directly from France, the home of fragrances, and are particular about everything from scent selection to blending, offering scents that blend comfortably into daily life.
- Safety clearing international standards. We adopt only essential oils certified by AEAJ (Aroma Environment Association of Japan). In addition to analyzing all ingredients, we strictly select raw materials registered in the international cosmetic ingredient standard (INCI), ensuring high reliability.
- "Thorough quality management" to maintain freshness. To protect natural essential oils that are sensitive to temperature changes, we implement thorough temperature control. By bottling after receiving an order, we deliver in the freshest possible state.
Raw Voices of Users
- "I placed it in the living room, but the good scent reaches the second floor. The kids are also happy saying it smells really good."
- "Initially, I bought it for myself, but I liked the scent so much that I also used it for a gift."
- "I use it for my soccer-playing son's shoes. The unpleasant odor after sports disappears."
- "When I spray it in the bedroom at bedtime, I feel relaxed and my sleep has become deeper."
Offering "peace" and "healing" gifts for Mother's Day~
How about a 100% natural ingredient PIEFILI fragrance gift for Mother's Day this year?
Highly recommended as a gift for your loved ones.