Co-creation project "GOOD GUT PROJECT" launched on May 10th (Sun) aiming to implement future health born from a healthy gut into society
G.K. O (Shinagawa-ku, Tokyo, CEO: Shinji Ohata), in collaboration with G.K. terasu, which designs business growth through storytelling, and bacterico Inc., which develops healthcare-related businesses based on gut flora analysis, launched the co-creation project "GOOD GUT PROJECT" on May 10th, aiming to foster a society that cultivates good gut health through research into gut environment and gut bacteria.
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- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
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G.K. O (Shinagawa-ku, Tokyo, CEO: Shinji Ohata), in collaboration with G.K. terasu, which designs business growth through storytelling, and bacterico Inc., which develops healthcare-related businesses based on gut flora analysis, launched the co-creation project "GOOD GUT PROJECT" on May 10th (Sunday), aiming to foster a society that cultivates good gut health through research into gut environment and gut bacteria.
This initiative aims to return research knowledge gained through co-creation to consumer experience, and seeks to nurture the gut environment not just within "individual gut activities" but also through various social touchpoints such as food, travel, education, and work styles.
**The gut environment is the gateway to considering future health.**
Until now, the gut has often been discussed in the context of constipation, beauty, and so-called "gut activities." However, in recent years, it has gained attention as being involved in various health domains throughout life, including not only digestion and bowel movements but also immunity, metabolism, mental health, growth and development, and lifestyle habits.
What is needed now is to re-conceptualize the gut environment not as something to be temporarily regulated, but as a health asset to be cultivated throughout life.
**While interest in the gut environment is increasing, there is significant room for social implementation.**
On the other hand, for consumers, "gut" often remains a fragmented understanding, limited to "gut activities" or "constipation improvement," and opportunities to understand one's gut environment and cultivate it in daily life are not yet fully established.
Furthermore, for businesses, the areas that can connect with the gut environment are expanding, including food and beverages, healthcare, tourism, education, and health management. However, co-creation platforms to link research knowledge to consumer experience and business development are still limited.
The GOOD GUT PROJECT was conceived to overcome this fragmentation and aim to root the gut environment in society not as "something to be temporarily regulated," but as a "health asset to be cultivated throughout life."
**What is the GOOD GUT PROJECT?**
A co-creation project that aims to implement a society that fosters good gut health.
The GOOD GUT PROJECT is a co-creation project that aims to accelerate research into the gut environment and gut bacteria by forming a participatory community centered around major companies, and by integrating research, corporate co-creation, and consumer experience, creating social implementation programs that foster good gut health.
In this project, the gut environment is re-conceptualized not as an individual effort or a temporary health boom, but as a social theme in which companies, researchers, local communities, and consumers can participate from their respective standpoints.
We will connect diverse fields that have contact with the gut, such as food and beverages, healthcare, tourism, regional development, and education, and co-create new programs and business opportunities to foster good gut health.
**The future envisioned by the GOOD GUT PROJECT.**
The GOOD GUT PROJECT views the gut environment not as something to be temporarily regulated, but as a health asset to be continuously cultivated in daily life.
* Understanding the gut environment when considering a child's growth.
* Discovering the power of fermentation and microorganisms in local food culture.
* Redesigning travel experiences as time to nurture the gut.
* Rooting an understanding of the gut environment in education.
Through co-creation with companies, researchers, local communities, and consumers, we will promote the social implementation of a society where fostering good gut health becomes a daily norm.
**Regarding key initiatives:**
**1. GOOD GUT SCIENCE**
GOOD GUT SCIENCE is a research platform for accumulating and exploring research knowledge on the gut environment and gut bacteria, and for connecting it to social implementation. Focusing on the impact of the gut environment on physical and mental health, we will organize scientific knowledge in a way that can be utilized in businesses and programs, in collaboration with researchers and experts.
The gut environment is an area with many possibilities yet to be elucidated. We will not confine the knowledge gained through research to closed specialized fields, but transform it into values that consumers can experience in their daily lives. GOOD GUT SCIENCE will support the entire GOOD GUT PROJECT as a scientific foundation for cultivating the gut environment in society.
**2. GOOD GUT COMMUNITY**
GOOD GUT COMMUNITY is a co-creation community on the theme of the gut environment and gut bacteria, in which companies, researchers, local governments, and experts participate. The aim is for participating companies to find points of contact between their business areas and the gut environment, and to implement them as actual projects and programs in society.
Beyond mere information exchange, it will serve as a venue for companies, researchers, local communities, and consumers to connect and generate practices for cultivating the gut environment in society.
**3. GOOD GUT PROGRAM**
GOOD GUT PROGRAM is an initiative to develop experience, education, and regional programs for cultivating the gut environment. Programs already underway for implementation are as follows:
This initiative aims to return research knowledge gained through co-creation to consumer experience, and seeks to nurture the gut environment not just within "individual gut activities" but also through various social touchpoints such as food, travel, education, and work styles.
**The gut environment is the gateway to considering future health.**
Until now, the gut has often been discussed in the context of constipation, beauty, and so-called "gut activities." However, in recent years, it has gained attention as being involved in various health domains throughout life, including not only digestion and bowel movements but also immunity, metabolism, mental health, growth and development, and lifestyle habits.
What is needed now is to re-conceptualize the gut environment not as something to be temporarily regulated, but as a health asset to be cultivated throughout life.
**While interest in the gut environment is increasing, there is significant room for social implementation.**
On the other hand, for consumers, "gut" often remains a fragmented understanding, limited to "gut activities" or "constipation improvement," and opportunities to understand one's gut environment and cultivate it in daily life are not yet fully established.
Furthermore, for businesses, the areas that can connect with the gut environment are expanding, including food and beverages, healthcare, tourism, education, and health management. However, co-creation platforms to link research knowledge to consumer experience and business development are still limited.
The GOOD GUT PROJECT was conceived to overcome this fragmentation and aim to root the gut environment in society not as "something to be temporarily regulated," but as a "health asset to be cultivated throughout life."
**What is the GOOD GUT PROJECT?**
A co-creation project that aims to implement a society that fosters good gut health.
The GOOD GUT PROJECT is a co-creation project that aims to accelerate research into the gut environment and gut bacteria by forming a participatory community centered around major companies, and by integrating research, corporate co-creation, and consumer experience, creating social implementation programs that foster good gut health.
In this project, the gut environment is re-conceptualized not as an individual effort or a temporary health boom, but as a social theme in which companies, researchers, local communities, and consumers can participate from their respective standpoints.
We will connect diverse fields that have contact with the gut, such as food and beverages, healthcare, tourism, regional development, and education, and co-create new programs and business opportunities to foster good gut health.
**The future envisioned by the GOOD GUT PROJECT.**
The GOOD GUT PROJECT views the gut environment not as something to be temporarily regulated, but as a health asset to be continuously cultivated in daily life.
* Understanding the gut environment when considering a child's growth.
* Discovering the power of fermentation and microorganisms in local food culture.
* Redesigning travel experiences as time to nurture the gut.
* Rooting an understanding of the gut environment in education.
Through co-creation with companies, researchers, local communities, and consumers, we will promote the social implementation of a society where fostering good gut health becomes a daily norm.
**Regarding key initiatives:**
**1. GOOD GUT SCIENCE**
GOOD GUT SCIENCE is a research platform for accumulating and exploring research knowledge on the gut environment and gut bacteria, and for connecting it to social implementation. Focusing on the impact of the gut environment on physical and mental health, we will organize scientific knowledge in a way that can be utilized in businesses and programs, in collaboration with researchers and experts.
The gut environment is an area with many possibilities yet to be elucidated. We will not confine the knowledge gained through research to closed specialized fields, but transform it into values that consumers can experience in their daily lives. GOOD GUT SCIENCE will support the entire GOOD GUT PROJECT as a scientific foundation for cultivating the gut environment in society.
**2. GOOD GUT COMMUNITY**
GOOD GUT COMMUNITY is a co-creation community on the theme of the gut environment and gut bacteria, in which companies, researchers, local governments, and experts participate. The aim is for participating companies to find points of contact between their business areas and the gut environment, and to implement them as actual projects and programs in society.
Beyond mere information exchange, it will serve as a venue for companies, researchers, local communities, and consumers to connect and generate practices for cultivating the gut environment in society.
**3. GOOD GUT PROGRAM**
GOOD GUT PROGRAM is an initiative to develop experience, education, and regional programs for cultivating the gut environment. Programs already underway for implementation are as follows: