May 10 (Sun): Co-creation Project "GOOD GUT PROJECT" Launched. Towards Social Implementation of Future Health Born from a Healthy Gut—
Godo Kaisha O, Godo Kaisha terasu, and bacterico Inc. launched the co-creation project "GOOD GUT PROJECT" on May 10th. This initiative aims to integrate research findings on the gut environment and bacteria into society, fostering a healthy gut not just through individual activities but across various social touchpoints like food, travel, education, and work styles.
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- 📰 Published: May 11, 2026 at 19:00
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Godo Kaisha O (Shinagawa-ku, Tokyo, CEO: Shinji Ohata), in collaboration with Godo Kaisha terasu, which designs business growth through storytelling, and bacterico Inc., which develops healthcare-related businesses based on gut flora analysis, launched the co-creation project "GOOD GUT PROJECT" on May 10 (Sunday). This project aims to create a society that nurtures a healthy gut, starting from research into the gut environment and gut bacteria.
This initiative seeks to return research insights born from co-creation to consumer experiences, aiming to foster the gut environment not just as "individual gut health activities" but across various social touchpoints such as food, travel, education, and work styles.
| The gut environment is the gateway to thinking about future health
Until now, the gut has often been discussed in the context of constipation, beauty, and so-called "gut health activities." However, in recent years, it has gained attention as something related to various health domains throughout life, including not only digestion and bowel movements but also immunity, metabolism, mental health, growth and development, and lifestyle habits.
What is needed now is to reframe the gut environment not as something to be temporarily regulated, but as a health asset to be nurtured throughout life.
| While interest in the gut environment is growing, there is significant room for social implementation
On the other hand, for consumers, the "gut" often remains understood only in fragmented terms like "gut health activities" or "constipation improvement," and opportunities to understand one's own gut environment and nurture it in daily life are not sufficiently established.
Furthermore, for companies, the areas that can connect with the gut environment are expanding, including food and beverage, healthcare, tourism, education, and health management. However, the co-creation platforms for linking research insights to consumer experiences and business development are still limited.
The GOOD GUT PROJECT is a concept born to overcome this division and to root the gut environment in society as a "health asset to be nurtured throughout life," rather than something to be "temporarily regulated."
| What is the GOOD GUT PROJECT?
A project to co-create the social implementation of a society that nurtures a healthy gut.
The GOOD GUT PROJECT is a co-creation project that aims to accelerate research into the gut environment and gut bacteria by forming a participatory community centered around major corporations, integrating research, corporate co-creation, and consumer experiences to create social implementation programs that foster a healthy gut.
In this project, the gut environment is reframed not as an individual effort or a temporary health boom, but as a social theme in which companies, researchers, regions, and consumers can participate from their respective standpoints.
We will connect diverse fields that have contact with the gut, such as food and beverage, healthcare, tourism, regional development, and education, and co-create new programs and business opportunities to foster a healthy gut.
| The future envisioned by the GOOD GUT PROJECT
The GOOD GUT PROJECT views the gut environment not as something to be temporarily regulated, but as a health asset to be continuously nurtured in daily life.
Understanding the gut environment when considering a child's growth
Discovering the power of fermentation and microorganisms in local food culture
Redesigning travel experiences as time to nurture the gut
Rooting an understanding of the gut environment in education
Through co-creation with companies, researchers, regions, and consumers, we will promote the social implementation of a society where nurturing a healthy gut becomes a daily norm.
| About the main initiatives
1. GOOD GUT SCIENCE
GOOD GUT SCIENCE is a research foundation for accumulating and exploring research insights into the gut environment and gut bacteria, and connecting them to social implementation. Focusing on the impact of the gut environment on mental and physical health, we will organize scientific knowledge in a way that can be utilized for businesses and programs, in collaboration with researchers and experts.
The gut environment is an area with many possibilities yet to be elucidated. We will transform the knowledge gained through research from being confined to specialized fields into values that consumers can experience in their daily lives. GOOD GUT PROJECT as a whole will be supported by this scientific foundation for nurturing the gut environment in society.
2. GOOD GUT COMMUNITY
GOOD GUT COMMUNITY is a co-creation community on the theme of the gut environment and gut bacteria, with the participation of companies, researchers, local governments, and experts. Its purpose is for participating companies to find points of contact between their business areas and the gut environment, and to implement them socially as actual projects and programs.
It will be developed as a place to create practices for nurturing the gut environment in society, connecting companies, researchers, regions, and consumers, rather than just exchanging information.
3. GOOD GUT PROGRAM
GOOD GUT PROGRAM is an initiative to develop experiences, education, and regional programs for nurturing the gut environment. The programs already underway for implementation are as follows.
This initiative seeks to return research insights born from co-creation to consumer experiences, aiming to foster the gut environment not just as "individual gut health activities" but across various social touchpoints such as food, travel, education, and work styles.
| The gut environment is the gateway to thinking about future health
Until now, the gut has often been discussed in the context of constipation, beauty, and so-called "gut health activities." However, in recent years, it has gained attention as something related to various health domains throughout life, including not only digestion and bowel movements but also immunity, metabolism, mental health, growth and development, and lifestyle habits.
What is needed now is to reframe the gut environment not as something to be temporarily regulated, but as a health asset to be nurtured throughout life.
| While interest in the gut environment is growing, there is significant room for social implementation
On the other hand, for consumers, the "gut" often remains understood only in fragmented terms like "gut health activities" or "constipation improvement," and opportunities to understand one's own gut environment and nurture it in daily life are not sufficiently established.
Furthermore, for companies, the areas that can connect with the gut environment are expanding, including food and beverage, healthcare, tourism, education, and health management. However, the co-creation platforms for linking research insights to consumer experiences and business development are still limited.
The GOOD GUT PROJECT is a concept born to overcome this division and to root the gut environment in society as a "health asset to be nurtured throughout life," rather than something to be "temporarily regulated."
| What is the GOOD GUT PROJECT?
A project to co-create the social implementation of a society that nurtures a healthy gut.
The GOOD GUT PROJECT is a co-creation project that aims to accelerate research into the gut environment and gut bacteria by forming a participatory community centered around major corporations, integrating research, corporate co-creation, and consumer experiences to create social implementation programs that foster a healthy gut.
In this project, the gut environment is reframed not as an individual effort or a temporary health boom, but as a social theme in which companies, researchers, regions, and consumers can participate from their respective standpoints.
We will connect diverse fields that have contact with the gut, such as food and beverage, healthcare, tourism, regional development, and education, and co-create new programs and business opportunities to foster a healthy gut.
| The future envisioned by the GOOD GUT PROJECT
The GOOD GUT PROJECT views the gut environment not as something to be temporarily regulated, but as a health asset to be continuously nurtured in daily life.
Understanding the gut environment when considering a child's growth
Discovering the power of fermentation and microorganisms in local food culture
Redesigning travel experiences as time to nurture the gut
Rooting an understanding of the gut environment in education
Through co-creation with companies, researchers, regions, and consumers, we will promote the social implementation of a society where nurturing a healthy gut becomes a daily norm.
| About the main initiatives
1. GOOD GUT SCIENCE
GOOD GUT SCIENCE is a research foundation for accumulating and exploring research insights into the gut environment and gut bacteria, and connecting them to social implementation. Focusing on the impact of the gut environment on mental and physical health, we will organize scientific knowledge in a way that can be utilized for businesses and programs, in collaboration with researchers and experts.
The gut environment is an area with many possibilities yet to be elucidated. We will transform the knowledge gained through research from being confined to specialized fields into values that consumers can experience in their daily lives. GOOD GUT PROJECT as a whole will be supported by this scientific foundation for nurturing the gut environment in society.
2. GOOD GUT COMMUNITY
GOOD GUT COMMUNITY is a co-creation community on the theme of the gut environment and gut bacteria, with the participation of companies, researchers, local governments, and experts. Its purpose is for participating companies to find points of contact between their business areas and the gut environment, and to implement them socially as actual projects and programs.
It will be developed as a place to create practices for nurturing the gut environment in society, connecting companies, researchers, regions, and consumers, rather than just exchanging information.
3. GOOD GUT PROGRAM
GOOD GUT PROGRAM is an initiative to develop experiences, education, and regional programs for nurturing the gut environment. The programs already underway for implementation are as follows.