Don't let Furusato Nozei end with just "donation amounts." A study session to utilize it for regional revitalization to be held in Toyama Prefecture!
LOCUS BRiDGE LLC will hold a study session in Toyama Prefecture to discuss how to utilize Furusato Nozei for regional revitalization, not just as a means of securing donations. Experienced members will share insights on the essence of the system and its connection to city promotion, fostering collaboration between local government officials and regional businesses.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 12:15 (44 min after Collected)
LOCUS BRiDGE LLC (Headquarters: Kitamoto City, Saitama Prefecture; Representatives: Keisuke Kurose, Hiroshi Hayashi), a specialized company that supports local governments in solving problems and provides comprehensive support for Furusato Nozei operations, will hold a "Furusato Nozei Study Session" on Monday, May 25, Reiwa 8.
While Furusato Nozei is utilized by many local governments as a means of promoting local products and securing financial resources, the themes that officials face are expanding year by year, including "responding to system revisions," "creating return gifts," "showcasing the use of donations," and "building relationships with regional businesses."
In this study session, members of LOCUS BRiDGE, who have been involved in Furusato Nozei for over 10 years since their time as government officials, will discuss the essence of Furusato Nozei, the creation of mechanisms to utilize donations for regional benefit, and how to connect it with city promotion.
The content is aimed not only at Furusato Nozei officials but also at those involved in promoting regional charm and community development, such as city promotion, regional industry promotion, and planning departments.
Background of the event
"Furusato Nozei is a system that attracts attention, for better or worse."
While attention tends to focus on donation amounts and return gifts, it is originally an entry point for people to learn about local products, businesses, and community initiatives, and an opportunity to build relationships between donors and the region.
Even among local governments in Toyama Prefecture, there are situations where officials, while thinking "we want to promote local products," "we want people to know more about the region's charm," and "we want to utilize donations for community development," are busy with daily tasks and system responses, making it difficult to find time to consider the next step.
Furthermore, Furusato Nozei is not something that can be completed by a single department; it is crucial to proceed in collaboration with internal and external stakeholders such as regional businesses, tourism, commerce and industry, planning, and city promotion.
This study session will create an opportunity to consider Furusato Nozei not as a mere means of acquiring donations, but as a mechanism that sheds light on the potential of the region and creates connections with people inside and outside the region.
Content covered in this study session
① The essence of Furusato Nozei and the use of donations
Organize "why donations are received," "how donations are utilized," and "what to convey as a region," rather than just aiming to increase donation amounts.
Share ideas on how to convey the use of donations to donors and perspectives that local governments should have, based on the system's mechanisms and recent trends.
② Creating mechanisms to utilize donations for regional benefit and city promotion
Share ideas on how to connect Furusato Nozei not just to the sales promotion of local products, but to "building relationships with regional businesses," "creating fans of the town," and "city promotion."
Explain from a practical perspective how to connect contact points with donors to the dissemination of regional value, and how to collaborate with regional businesses and relevant departments within the government.
③ Q&A session
Exchange opinions on concerns and issues according to the situation of each local government, while receiving questions from participants.
Feel free to consult on daily work matters such as how to proceed with Furusato Nozei, how to showcase return gifts and the use of donations, internal government collaboration, and how to connect with city promotion.
Speakers
Keisuke Kurose
CEO, LOCUS BRiDGE LLC
Former official of Hirado City, Nagasaki Prefecture. In 2014, as the Furusato Nozei official, he built close relationships with regional businesses and achieved the top donation amount nationwide. He was seconded to Trustbank Co., Ltd., which operates Furusato Choice, and also served as a Furusato Nozei evangelist. He became independent in 2019 and is engaged in supporting local governments and businesses nationwide.
Hiroshi Hayashi
COO, LOCUS BRiDGE LLC
Former official of Kitamoto City Hall, Saitama Prefecture. He was in charge of city promotion in Kitamoto City and promoted nationally recognized initiatives in Furusato Nozei. He received the City Promotion Award Gold Prize.
Recommended for!
Furusato Nozei officials
City promotion officials
Local government officials involved in planning, regional promotion, and industrial promotion
Those who want to review how to showcase the use of donations and projects
Those who want to deepen collaboration with regional businesses
Those who want to connect Furusato Nozei to community development and creating fans of the town
Those interested in Furusato Nozei
Anyone interested in promoting regional charm and community development, not limited to Furusato Nozei practitioners, is welcome to participate!
■Event Overview■
Name: Furusato Nozei Study Session
Date: Monday, May 25, Reiwa 8, 15:30-17:30
Venue: Toyama Prefectural Hall Room 707 (4-18 Shin-Sogawa, Toyama City, Toyama Prefecture)
Participation fee: Free
Target audience: Furusato Nozei officials, city promotion officials, local government officials involved in planning, regional promotion, and industrial promotion, those interested in Furusato Nozei, etc.
Application method: Please apply using the application form below.
https://forms.gle/BNnssPSsDA3yqbJU9
Application deadline: Wednesday, May 20, Reiwa 8
Organizer: LOCU LLC
While Furusato Nozei is utilized by many local governments as a means of promoting local products and securing financial resources, the themes that officials face are expanding year by year, including "responding to system revisions," "creating return gifts," "showcasing the use of donations," and "building relationships with regional businesses."
In this study session, members of LOCUS BRiDGE, who have been involved in Furusato Nozei for over 10 years since their time as government officials, will discuss the essence of Furusato Nozei, the creation of mechanisms to utilize donations for regional benefit, and how to connect it with city promotion.
The content is aimed not only at Furusato Nozei officials but also at those involved in promoting regional charm and community development, such as city promotion, regional industry promotion, and planning departments.
Background of the event
"Furusato Nozei is a system that attracts attention, for better or worse."
While attention tends to focus on donation amounts and return gifts, it is originally an entry point for people to learn about local products, businesses, and community initiatives, and an opportunity to build relationships between donors and the region.
Even among local governments in Toyama Prefecture, there are situations where officials, while thinking "we want to promote local products," "we want people to know more about the region's charm," and "we want to utilize donations for community development," are busy with daily tasks and system responses, making it difficult to find time to consider the next step.
Furthermore, Furusato Nozei is not something that can be completed by a single department; it is crucial to proceed in collaboration with internal and external stakeholders such as regional businesses, tourism, commerce and industry, planning, and city promotion.
This study session will create an opportunity to consider Furusato Nozei not as a mere means of acquiring donations, but as a mechanism that sheds light on the potential of the region and creates connections with people inside and outside the region.
Content covered in this study session
① The essence of Furusato Nozei and the use of donations
Organize "why donations are received," "how donations are utilized," and "what to convey as a region," rather than just aiming to increase donation amounts.
Share ideas on how to convey the use of donations to donors and perspectives that local governments should have, based on the system's mechanisms and recent trends.
② Creating mechanisms to utilize donations for regional benefit and city promotion
Share ideas on how to connect Furusato Nozei not just to the sales promotion of local products, but to "building relationships with regional businesses," "creating fans of the town," and "city promotion."
Explain from a practical perspective how to connect contact points with donors to the dissemination of regional value, and how to collaborate with regional businesses and relevant departments within the government.
③ Q&A session
Exchange opinions on concerns and issues according to the situation of each local government, while receiving questions from participants.
Feel free to consult on daily work matters such as how to proceed with Furusato Nozei, how to showcase return gifts and the use of donations, internal government collaboration, and how to connect with city promotion.
Speakers
Keisuke Kurose
CEO, LOCUS BRiDGE LLC
Former official of Hirado City, Nagasaki Prefecture. In 2014, as the Furusato Nozei official, he built close relationships with regional businesses and achieved the top donation amount nationwide. He was seconded to Trustbank Co., Ltd., which operates Furusato Choice, and also served as a Furusato Nozei evangelist. He became independent in 2019 and is engaged in supporting local governments and businesses nationwide.
Hiroshi Hayashi
COO, LOCUS BRiDGE LLC
Former official of Kitamoto City Hall, Saitama Prefecture. He was in charge of city promotion in Kitamoto City and promoted nationally recognized initiatives in Furusato Nozei. He received the City Promotion Award Gold Prize.
Recommended for!
Furusato Nozei officials
City promotion officials
Local government officials involved in planning, regional promotion, and industrial promotion
Those who want to review how to showcase the use of donations and projects
Those who want to deepen collaboration with regional businesses
Those who want to connect Furusato Nozei to community development and creating fans of the town
Those interested in Furusato Nozei
Anyone interested in promoting regional charm and community development, not limited to Furusato Nozei practitioners, is welcome to participate!
■Event Overview■
Name: Furusato Nozei Study Session
Date: Monday, May 25, Reiwa 8, 15:30-17:30
Venue: Toyama Prefectural Hall Room 707 (4-18 Shin-Sogawa, Toyama City, Toyama Prefecture)
Participation fee: Free
Target audience: Furusato Nozei officials, city promotion officials, local government officials involved in planning, regional promotion, and industrial promotion, those interested in Furusato Nozei, etc.
Application method: Please apply using the application form below.
https://forms.gle/BNnssPSsDA3yqbJU9
Application deadline: Wednesday, May 20, Reiwa 8
Organizer: LOCU LLC