Integration of Local Food, History, and R&D: KOKYO LLC and Tokushima Bunri University Launch Collaborative Gift Box

KOKYO LLC and Tokushima Bunri University have developed a premium gift box that combines regional specialty products with academic research achievements, showcasing the cultural heritage of Shikoku.
地域連携・産学官連携事業NQ 85/100出典:PR Times

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  • 📰 Published: May 28, 2026 at 15:00
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KOKYO LLC (Takamatsu, Kagawa; Co-representatives: Inoue, Sho, Hanasaki) has partnered with Tokushima Bunri University (Murasaki Gakuen) to create an original gift box. This collaboration aligns the university's community-focused philosophy with KOKYO's mission to preserve and pass on regional heritage through its "kokyo" brand.

The gift box features a newly designed exterior using the university's signature maroon color, balanced with the warmth of the Shikoku region. The initiative coincides with the university's upcoming opening of the Takamatsu Station Campus in April 2025, serving as a milestone to promote the charms of both Tokushima and Kagawa prefectures.

The box contains five curated items with deep academic and regional ties:

* **Aosa (Sea Lettuce):** Developed by Professor Hirofumi Yamamoto of the Faculty of Pharmaceutical Sciences; the world’s first fully land-farmed sea lettuce resulting from environmental research.
* **Aosa Sablé:** A confectionery item planned and commercialized by students of the Department of Life Sciences to bridge learning and regional industry.
* **Bunri Udon:** A limited-edition udon developed with Ishimaru Seimen, featuring the new Takamatsu Station Campus on the packaging.
* **Taco Rice (Meat):** An ethical consumption product using venison (gibier), developed by Food and Nutrition students.
* **Shodoshima Sesame Oil Crackers:** A tribute to the university's founder, Sai Murasaki, utilizing premium sesame oil from Shodoshima.

KOKYO aims to expand this model of "academic PR through regional branding" to corporate gifts, inbound tourism souvenirs, and community development projects, moving beyond traditional product distribution to strengthen regional ties.

FAQ

What is the significance of the products included in the box?

Each item represents a fusion of Tokushima Bunri University's research (such as land-farmed sea lettuce) and the local food culture of Kagawa and Tokushima.

How does this project support the university's 2025 goals?

It serves as a promotional tool for the opening of the new Takamatsu Station Campus, integrating the identity of both Tokushima and Kagawa into a single gift.