Kagawa's Bounty-Filled Gift Box 'kokyo' Partners with Two Takamatsu Facilities — Information Dissemination Begins at Cafe 'TORI TORI Kitchen' and Shikoku Tour Accommodation '4S STAY' —
Godo Kaisha KOKYO has partnered its Kagawa specialty gift box 'kokyo' with Takamatsu's cafe 'TORI TORI Kitchen' and accommodation '4S STAY' to begin in-person information dissemination. This aims to increase awareness of the crowdfunding-successful 'kokyo,' expand touchpoints with tourists and locals, and promote regional revitalization in Kagawa.
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- 📰 Published: May 1, 2026 at 04:00
- 🔍 Collected: April 30, 2026 at 19:31
- 🤖 AI Analyzed: May 1, 2026 at 05:16 (9h 44m after Collected)
Godo Kaisha KOKYO (Location: Takamatsu City, Kagawa Prefecture; Joint Representatives: Inoue, Sho, Hanazaki; hereinafter KOKYO) announces that its gift box 'kokyo,' filled with the blessings of Setouchi and Kagawa, will begin information dissemination and promotion for customers visiting the cafe 'TORI TORI Kitchen' and the Shikoku tour base accommodation '4S STAY' in Kagawa, Takamatsu, through a partnership with these two facilities.
The 'kokyo' gift box received a total of 3.339 million yen in support from 363 individuals through crowdfunding. Until now, it has primarily been sold through its official e-commerce site and at ' #SanukiMeshi' exchange events where people connected to Kagawa gather. By starting information dissemination and promotion at 'TORI TORI Kitchen' cafe and '4S STAY' accommodation in Kagawa, Takamatsu, the opportunities for tourists and local customers to encounter 'kokyo' have expanded to physical locations in addition to the e-commerce site. KOKYO aims to further expand the circle of regional revitalization from local Kagawa to the entire nation.
"Kagawa in everyday life." — From achieving 3.339 million yen in crowdfunding to real-world encounters.
The 'kokyo' gift box was born from the desire to "contribute to and be involved with the local community from the perspective of a 'related population,'" and is filled with the blessings of Setouchi and Kagawa. KOKYO delivers carefully selected masterpieces, from Kagawa's famous products such as Sanuki Udon and Wasanbon to items like Marugame Uchiwa fans, in KOKYO's unique design packaging.
In the crowdfunding campaign launched in April 2025, support was gathered from 363 individuals connected to Kagawa, achieving a total of 3.339 million yen, exceeding the target of 3 million yen. Supporters commented, "Tears came to my eyes from the nostalgic taste" and "My children were also delighted," creating a "connection to hometown" that goes beyond mere product purchase. General sales on the official e-commerce site began in August 2025, and this facility partnership marks a new offline encounter opportunity. KOKYO will continue to expand the circle of regional revitalization from local Kagawa to the entire nation.
To the scene of Kagawa's "food" and "travel" — Partnership with TORI TORI Kitchen and 4S STAY.
This time, two facilities operating locally in Takamatsu City are cooperating in the promotion of 'kokyo':
TORI TORI Kitchen
4S STAY
'TORI TORI Kitchen' is a cafe supervised by a French chef, opened in 2023. It offers dishes, sweets, and drinks made with olive chicken and fresh local organic vegetables in a sophisticated space. It caters to a wide range of occasions from morning to dinner and is a popular spot visited by many locals and tourists.
'4S STAY' is an accommodation brand developed by JR Shikoku with the concept of touring Shikoku. With the theme "Travel as if living there," it operates multiple facilities in each area of Kagawa, Tokushima, and Ehime, proposing a travel style where one can slowly experience the unique stories of the region. It serves as a base accommodation in Shikoku, including "Setolive by 4S STAY" in the Takamatsu area, and is visited by many travelers.
Both facilities will create opportunities for customers visiting the facilities to encounter 'kokyo' through product information and guidance to the e-commerce site.
Bringing home the "afterglow of experience" — A new touchpoint connecting tourism and regional products.
KOKYO's core business is to "attract people through tourism, deliver local products as a trading company, and connect them through relationships" as a tourism planning and trading company. Through this partnership, by placing 'kokyo' information at the "scene of experience" in Kagawa, such as dining and accommodation, a new touchpoint will be created that links travel memories with regional products.
Customers visiting the facilities will learn about the 'kokyo' gift box while enjoying their meal or stay, and then purchase it through the e-commerce site — this flow will serve as a pathway connecting tourism to "relationships." KOKYO is engaged in various initiatives to expand Kagawa's 'related population,' such as operating 'SANUKI BASE,' Kagawa's largest young local community, and organizing deep regional experience tours '#SanukiAruki.' This facility partnership is positioned as part of these efforts.
Future Developments
KOKYO will continue to expand the recognition of the 'kokyo' gift box by participating in pop-up events held in Kagawa Prefecture and expanding partnerships with restaurants, accommodation facilities, and tourist facilities. Furthermore, KOKYO will accelerate multifaceted initiatives aimed at creating Kagawa's 'related population,' such as organizing exchange events '#SanukiMeshi' and experience tours '#SanukiAruki' centered around the local community 'SANUKI BASE.' The brand message is "Kagawa in everyday life."
The 'kokyo' gift box received a total of 3.339 million yen in support from 363 individuals through crowdfunding. Until now, it has primarily been sold through its official e-commerce site and at ' #SanukiMeshi' exchange events where people connected to Kagawa gather. By starting information dissemination and promotion at 'TORI TORI Kitchen' cafe and '4S STAY' accommodation in Kagawa, Takamatsu, the opportunities for tourists and local customers to encounter 'kokyo' have expanded to physical locations in addition to the e-commerce site. KOKYO aims to further expand the circle of regional revitalization from local Kagawa to the entire nation.
"Kagawa in everyday life." — From achieving 3.339 million yen in crowdfunding to real-world encounters.
The 'kokyo' gift box was born from the desire to "contribute to and be involved with the local community from the perspective of a 'related population,'" and is filled with the blessings of Setouchi and Kagawa. KOKYO delivers carefully selected masterpieces, from Kagawa's famous products such as Sanuki Udon and Wasanbon to items like Marugame Uchiwa fans, in KOKYO's unique design packaging.
In the crowdfunding campaign launched in April 2025, support was gathered from 363 individuals connected to Kagawa, achieving a total of 3.339 million yen, exceeding the target of 3 million yen. Supporters commented, "Tears came to my eyes from the nostalgic taste" and "My children were also delighted," creating a "connection to hometown" that goes beyond mere product purchase. General sales on the official e-commerce site began in August 2025, and this facility partnership marks a new offline encounter opportunity. KOKYO will continue to expand the circle of regional revitalization from local Kagawa to the entire nation.
To the scene of Kagawa's "food" and "travel" — Partnership with TORI TORI Kitchen and 4S STAY.
This time, two facilities operating locally in Takamatsu City are cooperating in the promotion of 'kokyo':
TORI TORI Kitchen
4S STAY
'TORI TORI Kitchen' is a cafe supervised by a French chef, opened in 2023. It offers dishes, sweets, and drinks made with olive chicken and fresh local organic vegetables in a sophisticated space. It caters to a wide range of occasions from morning to dinner and is a popular spot visited by many locals and tourists.
'4S STAY' is an accommodation brand developed by JR Shikoku with the concept of touring Shikoku. With the theme "Travel as if living there," it operates multiple facilities in each area of Kagawa, Tokushima, and Ehime, proposing a travel style where one can slowly experience the unique stories of the region. It serves as a base accommodation in Shikoku, including "Setolive by 4S STAY" in the Takamatsu area, and is visited by many travelers.
Both facilities will create opportunities for customers visiting the facilities to encounter 'kokyo' through product information and guidance to the e-commerce site.
Bringing home the "afterglow of experience" — A new touchpoint connecting tourism and regional products.
KOKYO's core business is to "attract people through tourism, deliver local products as a trading company, and connect them through relationships" as a tourism planning and trading company. Through this partnership, by placing 'kokyo' information at the "scene of experience" in Kagawa, such as dining and accommodation, a new touchpoint will be created that links travel memories with regional products.
Customers visiting the facilities will learn about the 'kokyo' gift box while enjoying their meal or stay, and then purchase it through the e-commerce site — this flow will serve as a pathway connecting tourism to "relationships." KOKYO is engaged in various initiatives to expand Kagawa's 'related population,' such as operating 'SANUKI BASE,' Kagawa's largest young local community, and organizing deep regional experience tours '#SanukiAruki.' This facility partnership is positioned as part of these efforts.
Future Developments
KOKYO will continue to expand the recognition of the 'kokyo' gift box by participating in pop-up events held in Kagawa Prefecture and expanding partnerships with restaurants, accommodation facilities, and tourist facilities. Furthermore, KOKYO will accelerate multifaceted initiatives aimed at creating Kagawa's 'related population,' such as organizing exchange events '#SanukiMeshi' and experience tours '#SanukiAruki' centered around the local community 'SANUKI BASE.' The brand message is "Kagawa in everyday life."