Diet Building's shop to release "cute" Diet-themed 3D (drop) stickers "Friends of the Diet" - all 20 types, on sale exclusively at the shop from July 1 (Wed).

DENRAI LLC (Headquarters: Takaishi City, Osaka Prefecture) has launched its original series "Friends of the Diet" exclusively at the Diet Building's shop. As its first product, it will begin selling 3D stickers (resin stickers that are raised like drops of water) from July 1, 2026 (Wed) at the Diet Building's shop "Kokkai Gift Omoideya".

"Friends of the Diet" (English notation: NATIONAL DIET FRIENDS STICKER) is a series that pop-artfully designs caricatures of people active in the Diet, as well as motifs related to the Diet such as the Diet member badge, the Diet Building, the chrysanthemum crest, cherry blossoms, and the Japanese flag, in a friendly and approachable manner.

Until now, souvenirs available at the Diet Building's shop have primarily consisted of practical items for older generations and "serious" products that emphasize formality. This series was planned as a product line that highlights the friendly and familiar side of the Diet Building, emphasizing "cuteness" in earnest.

[Product Overview]

Product Name: "Friends of the Diet" 3D Stickers (First in Series)

Release Date: July 1, 2026 (Wed)

Planning & Sales: DENRAI LLC

Sales Location: Diet Building's shop "Kokkai Gift Omoideya" (Inside House of Representatives Store / Annex of the House of Councillors Store / Diet Tour Bus Parking Lot Store). Business Hours: 10:00 - 16:30. This series is exclusively sold at these shops; mail order and other stores are not available.

Price: 1,200 yen per sheet (excluding tax)

Specifications: 1 sheet contains all 20 types / 3D stickers with thick, drop-shaped resin. Features a glossy transparent resin and a plump thickness.

Lineup: Includes motifs such as caricatures of people active in the Diet, Diet member badges, the Diet Building, the chrysanthemum crest, cherry blossoms, and the Japanese flag on one sheet (20 types in total).

Purchase Conditions: Limited sales at the Diet Building's shop. Maximum of 3 sheets per person.

[Main Features of This Product]

- This is a limited product that can only be purchased at the Diet Building's shop. It can be purchased at the shop in the Annex of the House of Councillors and the Diet Tour Bus Parking Lot Store without a tour reservation. *A Diet tour reservation is required for the store inside the House of Representatives.

- This is a new type of product that emphasizes "cuteness" with 3D stickers and pop caricatures, adding to the Diet Building's shop lineup which has mainly featured practical items and souvenirs.

- There is a contrast between the "rigid" image of the Diet and the soft, friendly design.

- In addition to the traditional main customer base of older generations, it is expected to appeal to younger generations and the SNS generation, such as grandchildren's souvenirs and junior high and high school students.

[Background of Development]

The Diet Building is a place visited by many visitors and tourists throughout the year and is a popular destination for school trips. On the other hand, general visitors other than students are only about 100,000 per year (based on the number of visitors to the House of Representatives' public tours).

If the population excluding students is approximately 100 million, this is only about 0.1%, and for many people, the Diet tends to be a "distant place visited only once on a school trip, with no opportunity to visit again afterwards."

This distance from politics and the Diet is also linked to a weakening of political participation awareness.

Furthermore, souvenirs sold at the shop are mainly practical items and souvenirs, and there were limited products that met the demand for "easy to give/collect" among younger generations.

DENRAI LLC planned this series with the desire to deliver products that serve as mementos of a visit and are desirable to give to others, by highlighting the approachable side of the Diet.

For the first installment, we have adopted 3D stickers, which have gained popularity in recent years for their collectibility, with resin raised in a drop shape.

[Concept Behind the Planning]

"We want people to feel closer to the Diet." This is the sentiment behind the "Friends of the Diet" series.

We want people to feel the Diet, which can seem difficult and distant, by using friendly designs as an entry point.

We hope it will become an opportunity for intergenerational conversations, with grandparents buying for their grandchildren, and children and junior high/high school students picking them up because they are "cute."

[Design and Lineup]

"Friends of the Diet" consists of caricatures of people active in the Diet and symbolic motifs related to the Diet. The contents of the first installment of 3D stickers (20 types in total per sheet) are as follows:

[Contents]

- Caricature Designs

Caricatures of people active in the Diet (including variations in poses such as with the Japanese flag, deer, and celebratory gestures).

- Symbol Motifs

Diet member badge, chrysanthemum crest, cherry blossoms, Japanese flag (single pole, crossed), etc.

- Diet Building

Motif of the Diet building against a blue sky, etc.

[Future Prospects]

Starting with 3D stickers, the "Friends of the Diet" series plans to sequentially expand its lineup to include daily goods and miscellaneous items such as hand towels.

We will continue to plan products that can be picked up as souvenirs of a visit to the Diet Building, and foster it into a series that is loved across generations under the concept of "making the Diet closer."

[Company Profile]

Company Name: DENRAI LLC

Location: Takaishi City, Osaka Prefecture

Representative: Takahiro Yamauchi

[Business Activities]

Planning, manufacturing, and sales of original goods, etc.

URL: https://denrai-inc.jp/

[Inquiries Regarding This Matter]

For inquiries and interview requests from members of the press, please contact the following desk. We can also provide samples for product photography and conduct interviews at the store. If you wish to conduct an interview, please feel free to contact us by phone or email.

Company Name: DENRAI LLC

Contact: Public Relations Representative, Nagai

Phone: 090-1904-9867

Email: info@denrai-inc.jp