Cocoluce to Host One of the Largest Beauty Festivals '3rd Creator Festival Hugkumi' in Harajuku in May 2026
Cocoluce LLC will hold the '3rd Creator Festival Hugkumi,' an experiential beauty festival connecting companies, creators, and attendees, on May 29-30, 2026, in Harajuku. Featuring 33 beauty brands in areas like skincare, the event aims to draw around 500 influencers and 2,000 general attendees. Through talk shows and interactive booths, it seeks to create new brand touchpoints, with plans to expand to regional areas in the future.
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Cocoluce LLC (Headquarters: Fukuoka Prefecture, Representative Partner: Kyohei Okamura) will hold the 'Creator Festival Hugkumi,' an experiential beauty festival that connects companies, creators, and attendees, on May 29 (Fri) and 30 (Sat), 2026, at WITH HARAJUKU HALL (Shibuya-ku, Tokyo).
For this 3rd edition, 33 popular beauty brands focusing on skincare, femcare, and inner beauty will exhibit. The event aims for its largest scale yet, targeting approximately 500 influencers and 2,000 general attendees.
At the venue, in addition to booths where attendees can 'see, try, and experience' beauty trends, there will be multiple contents including special talk shows by popular models and influencers, limited product sales, and sampling programs.
What is 'Creator Festival Hugkumi'?
'Creator Festival Hugkumi' is an experiential event connecting companies, creators, and users under the theme of 'Hugkumi' (Nurturing).
With the spread of social networking services and video platforms, the means by which companies convey their brand value are undergoing significant changes. In the beauty industry in particular, it is becoming increasingly important as a new brand touchpoint for creators and attendees themselves to actually 'experience' products and broadcast their appeal.
This event emphasizes real communication and co-creation experiences with attendees, rather than just simple product displays by companies. It creates new connections between exhibiting companies, influencers, and general attendees.
Exhibition Category List (in random order)
For the 3rd event, the following exhibition categories are planned:
- Skincare
- Femcare
- Haircare
- Bodycare
- Nailcare
- Inner beauty
- Perfume
Exhibiting Company List (in random order)
Alpha Medical Co., Ltd., NEO FRONTIER Co., Ltd., Living Proof Co., Ltd., FOREVER Co., Ltd., Himawari LLC, ORMIRA&Co. Inc., anytee LLC, I-sonat Co., Ltd., KIMEI Co., Ltd., Women's Mirai Research Institute, Naiad Co., Ltd., ECH Co., Ltd., UIA Co., Ltd., ALLisGOOD Co., Ltd., Unwind Co., Ltd., Omoi Co., Ltd., Reze Co., Ltd., Takamitsu Co., Ltd., Yukinamoto Honten Co., Ltd., MOB Co., Ltd., Hosokawa Sōyaku Co., Ltd., MEI LLC, Pinole Co., Ltd., Tory Co., Ltd., Winfield Life Research Co., Ltd., Keihodo Pharmaceutical Co., Ltd., From Co., Ltd., Ohashi Chinmido Co., Ltd., 1684 Co., Ltd., Base C Co., Ltd., Amenity Corporation Co., Ltd., Cocoluce LLC
Talk Shows by Popular Models and Creators
On the day of the event, special talk shows featuring popular models, influencers, and corporate guests will be held.
Speakers:
Ena Nakano, Nana Owada, Amichi, Mahiro, Kojimiku, ALLisGOOD Co., Ltd., All Japan Health Industry Overseas Promotion Association (AHIA)
Talk Show Schedule (May 30)
11:30 - 12:00: Amichi
12:30 - 13:00: Mahiro
13:30 - 14:00: All Japan Health Industry Overseas Promotion Association (AHIA)
14:30 - 15:00: Ena Nakano
15:30 - 16:00: ALLisGOOD Co., Ltd.
16:30 - 17:00: Nana Owada
17:30 - 18:00: Kojimiku
Past Event Results
1st Event (September 2024)
Exhibiting Brands: 19 brands
Attending Influencers: 276
Total Followers: 11,019,106 followers
2nd Event (February 2025)
Exhibiting Brands: 36 brands
Attending Influencers: 392
Total Followers: 18,290,726 followers
General Attendees: 995
Past Speakers:
Kosei Shiba, Shikanoma, Kanockstar, Karen Sato, Nozomi Maeda, Honopisu, Amichi, Hikaru Mizobe, Momono Kakibuchi, Akari Yoshida, Keiichi Hasegawa, Otsugu
Future Outlook
'Creator Festival Hugkumi' plans to be held twice a year moving forward. In addition to events in Tokyo, we are also considering holding events in regional areas to promote regional revitalization initiatives under the theme of 'Nurturing.' In regional events, we aim to disseminate local charm and foster the next generation of human resources through catering utilizing local ingredients, PR of local specialty products, participation of local students in event management, and regional PR activities by guest speakers. The next event is planned for the Kyushu area.
For this 3rd edition, 33 popular beauty brands focusing on skincare, femcare, and inner beauty will exhibit. The event aims for its largest scale yet, targeting approximately 500 influencers and 2,000 general attendees.
At the venue, in addition to booths where attendees can 'see, try, and experience' beauty trends, there will be multiple contents including special talk shows by popular models and influencers, limited product sales, and sampling programs.
What is 'Creator Festival Hugkumi'?
'Creator Festival Hugkumi' is an experiential event connecting companies, creators, and users under the theme of 'Hugkumi' (Nurturing).
With the spread of social networking services and video platforms, the means by which companies convey their brand value are undergoing significant changes. In the beauty industry in particular, it is becoming increasingly important as a new brand touchpoint for creators and attendees themselves to actually 'experience' products and broadcast their appeal.
This event emphasizes real communication and co-creation experiences with attendees, rather than just simple product displays by companies. It creates new connections between exhibiting companies, influencers, and general attendees.
Exhibition Category List (in random order)
For the 3rd event, the following exhibition categories are planned:
- Skincare
- Femcare
- Haircare
- Bodycare
- Nailcare
- Inner beauty
- Perfume
Exhibiting Company List (in random order)
Alpha Medical Co., Ltd., NEO FRONTIER Co., Ltd., Living Proof Co., Ltd., FOREVER Co., Ltd., Himawari LLC, ORMIRA&Co. Inc., anytee LLC, I-sonat Co., Ltd., KIMEI Co., Ltd., Women's Mirai Research Institute, Naiad Co., Ltd., ECH Co., Ltd., UIA Co., Ltd., ALLisGOOD Co., Ltd., Unwind Co., Ltd., Omoi Co., Ltd., Reze Co., Ltd., Takamitsu Co., Ltd., Yukinamoto Honten Co., Ltd., MOB Co., Ltd., Hosokawa Sōyaku Co., Ltd., MEI LLC, Pinole Co., Ltd., Tory Co., Ltd., Winfield Life Research Co., Ltd., Keihodo Pharmaceutical Co., Ltd., From Co., Ltd., Ohashi Chinmido Co., Ltd., 1684 Co., Ltd., Base C Co., Ltd., Amenity Corporation Co., Ltd., Cocoluce LLC
Talk Shows by Popular Models and Creators
On the day of the event, special talk shows featuring popular models, influencers, and corporate guests will be held.
Speakers:
Ena Nakano, Nana Owada, Amichi, Mahiro, Kojimiku, ALLisGOOD Co., Ltd., All Japan Health Industry Overseas Promotion Association (AHIA)
Talk Show Schedule (May 30)
11:30 - 12:00: Amichi
12:30 - 13:00: Mahiro
13:30 - 14:00: All Japan Health Industry Overseas Promotion Association (AHIA)
14:30 - 15:00: Ena Nakano
15:30 - 16:00: ALLisGOOD Co., Ltd.
16:30 - 17:00: Nana Owada
17:30 - 18:00: Kojimiku
Past Event Results
1st Event (September 2024)
Exhibiting Brands: 19 brands
Attending Influencers: 276
Total Followers: 11,019,106 followers
2nd Event (February 2025)
Exhibiting Brands: 36 brands
Attending Influencers: 392
Total Followers: 18,290,726 followers
General Attendees: 995
Past Speakers:
Kosei Shiba, Shikanoma, Kanockstar, Karen Sato, Nozomi Maeda, Honopisu, Amichi, Hikaru Mizobe, Momono Kakibuchi, Akari Yoshida, Keiichi Hasegawa, Otsugu
Future Outlook
'Creator Festival Hugkumi' plans to be held twice a year moving forward. In addition to events in Tokyo, we are also considering holding events in regional areas to promote regional revitalization initiatives under the theme of 'Nurturing.' In regional events, we aim to disseminate local charm and foster the next generation of human resources through catering utilizing local ingredients, PR of local specialty products, participation of local students in event management, and regional PR activities by guest speakers. The next event is planned for the Kyushu area.
FAQ
Who is the organizer of Creator Festival Hugkumi?
It is organized by Cocoluce LLC, headquartered in Fukuoka Prefecture (Representative: Kyohei Okamura).
What is the attendance goal for the 3rd event?
The goal is to attract approximately 500 influencers and 2,000 general attendees.
What are the main contents of the event?
Experiential booths, talk shows by popular models, limited product sales, and sampling programs.