BtoB AI Workers Provides Hands-on Marketing Support for SIGQ Co., Ltd., Provider of Incident Response AI Platform "Incident Lake," Targeting Enterprises
BtoB AI Workers is supporting the enterprise marketing efforts of SIGQ Co., Ltd., which provides the incident response AI platform "Incident Lake." This partnership is driven by the need to solve challenges unique to startups and BtoB AI Workers' flexible, hands-on support, leading to successful survey reports and new business opportunities.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 18:00
- 🔍 Collected: April 27, 2026 at 09:31
- 🤖 AI Analyzed: April 27, 2026 at 10:20 (48 min after Collected)
Case Study Details: https://and-workers.com/cases/sigq
■ Background of Support
SIGQ is a company composed of engineers. They have developed and offer "Incident Lake," an AI platform specializing in incident response, demonstrating strong product development capabilities. However, the aspect of how to market and deliver it to customers remained untouched.
It is common for startups that the method of delivering products has not yet been established. Finding the right way when it's unclear what the correct approach is—this can be said to be the biggest challenge. That is why excellent marketers are indispensable, but hiring them is not easy. Marketers who can practice and sustain community marketing are mostly employed by large corporations with over a thousand employees, making it difficult for startups to acquire such talent.
In addition, there was a challenge where internal documents tended to be too technical, making them difficult for decision-makers and managers to understand. Even if the product had features that appealed to engineers on the ground, the company was unable to convey the impact it would have on management. It was difficult for them to create content that would reach the top executives of enterprise companies on their own.
■ Reasons for Choosing BtoB AI Workers
Many companies have their approach decided from the start. For example, for Salesforce-related marketing, it's one way, and for enterprise, it's another; the methods are fixed. However, for startups, it's unclear what the right approach is in the first place. They cannot operate if they are forced into a mold when they haven't even had a chance to verify their approach.
BtoB AI Workers adopted a problem-based approach. Instead of imposing a fixed model, their stance was: "First, let's organize the challenges and decide as we go." For a startup, this flexibility was the deciding factor.
Also, after speaking with the person in charge, SIGQ felt they could entrust their marketing to this individual. The representative of BtoB AI Workers came from Sail, a leading B2B marketing company that SIGQ had previously referenced internally. The person who created the methods they had modeled themselves after was now overseeing their marketing. This fact was a big push in deciding to make the request.
■ Support Content and Results
For enterprise content creation, a "2026 Survey on the Actual State of Personalization in Incident Response" was conducted targeting 250 VPoEs, Engineering Managers, and SRE Leaders. BtoB AI Workers provided consistent support from survey design to report composition and press release distribution.
This survey report received 78 likes on PR TIMES and directly contributed to expanding awareness of Incident Lake. Furthermore, inquiries from major companies to cite the survey data during event presentations have led to business negotiations. By redesigning the appeal, which previously only reached engineers on the ground, with the angle that "personalization is a management issue," the approach to managers and decision-makers has concretely started to move.
The speed of strategic shifts was also distinctive. Initially, the strategy focused on lead acquisition, but it quickly became clear that it was not working, and a swift decision was made to change direction. By mediating adjustments with stakeholders, a smooth transition was achieved.
■ Comments from Mr. Kanechiku and Mr. Kihara of SIGQ Co., Ltd.
BtoB AI Workers' characteristic is its flexibility, adapting to each company's situation rather than introducing a fixed service. Even with a vague sense of a problem, they can identify the right angle and translate it into concrete measures. And their speed is remarkable.
"They can do anything" might be a close expression. However, it means that they provide what is necessary in the required form, without limiting means to solve problems. We believe they are an excellent partner for companies with engineering-centric organizations that don't know how to proceed with marketing, or for those who want to reach enterprise companies but whose content tends to be too technical.
■ About "BtoB AI Workers"
BtoB AI Workers is a service that supports B2B companies' marketing and sales domains using AI. They provide end-to-end support, from website improvement and content creation to CRM implementation and survey report production, from lead acquisition to business opportunity creation.
▼ Service Introduction Site: https://btob-ai-workers.co.j
■ Background of Support
SIGQ is a company composed of engineers. They have developed and offer "Incident Lake," an AI platform specializing in incident response, demonstrating strong product development capabilities. However, the aspect of how to market and deliver it to customers remained untouched.
It is common for startups that the method of delivering products has not yet been established. Finding the right way when it's unclear what the correct approach is—this can be said to be the biggest challenge. That is why excellent marketers are indispensable, but hiring them is not easy. Marketers who can practice and sustain community marketing are mostly employed by large corporations with over a thousand employees, making it difficult for startups to acquire such talent.
In addition, there was a challenge where internal documents tended to be too technical, making them difficult for decision-makers and managers to understand. Even if the product had features that appealed to engineers on the ground, the company was unable to convey the impact it would have on management. It was difficult for them to create content that would reach the top executives of enterprise companies on their own.
■ Reasons for Choosing BtoB AI Workers
Many companies have their approach decided from the start. For example, for Salesforce-related marketing, it's one way, and for enterprise, it's another; the methods are fixed. However, for startups, it's unclear what the right approach is in the first place. They cannot operate if they are forced into a mold when they haven't even had a chance to verify their approach.
BtoB AI Workers adopted a problem-based approach. Instead of imposing a fixed model, their stance was: "First, let's organize the challenges and decide as we go." For a startup, this flexibility was the deciding factor.
Also, after speaking with the person in charge, SIGQ felt they could entrust their marketing to this individual. The representative of BtoB AI Workers came from Sail, a leading B2B marketing company that SIGQ had previously referenced internally. The person who created the methods they had modeled themselves after was now overseeing their marketing. This fact was a big push in deciding to make the request.
■ Support Content and Results
For enterprise content creation, a "2026 Survey on the Actual State of Personalization in Incident Response" was conducted targeting 250 VPoEs, Engineering Managers, and SRE Leaders. BtoB AI Workers provided consistent support from survey design to report composition and press release distribution.
This survey report received 78 likes on PR TIMES and directly contributed to expanding awareness of Incident Lake. Furthermore, inquiries from major companies to cite the survey data during event presentations have led to business negotiations. By redesigning the appeal, which previously only reached engineers on the ground, with the angle that "personalization is a management issue," the approach to managers and decision-makers has concretely started to move.
The speed of strategic shifts was also distinctive. Initially, the strategy focused on lead acquisition, but it quickly became clear that it was not working, and a swift decision was made to change direction. By mediating adjustments with stakeholders, a smooth transition was achieved.
■ Comments from Mr. Kanechiku and Mr. Kihara of SIGQ Co., Ltd.
BtoB AI Workers' characteristic is its flexibility, adapting to each company's situation rather than introducing a fixed service. Even with a vague sense of a problem, they can identify the right angle and translate it into concrete measures. And their speed is remarkable.
"They can do anything" might be a close expression. However, it means that they provide what is necessary in the required form, without limiting means to solve problems. We believe they are an excellent partner for companies with engineering-centric organizations that don't know how to proceed with marketing, or for those who want to reach enterprise companies but whose content tends to be too technical.
■ About "BtoB AI Workers"
BtoB AI Workers is a service that supports B2B companies' marketing and sales domains using AI. They provide end-to-end support, from website improvement and content creation to CRM implementation and survey report production, from lead acquisition to business opportunity creation.
▼ Service Introduction Site: https://btob-ai-workers.co.j