[Brand 1st Anniversary] Featured in Lifestyle Magazines, Exhibited at Events, Expanding to Taiwan—A Year in the Life of 8ed Studio and the Future of Self-Care

8ed Studio LLC (Headquarters: Osaka Prefecture, Representative: Saki Oshima) celebrates its first anniversary since its brand launch in July 2025.

This past year, we have proposed a new option: "A stretch mat that blends into your lifestyle even when left out." Through features in lifestyle magazines, participation in events, and expansion into Asian markets like Taiwan, opportunities to resonate with our brand's vision have gradually grown.

This release looks back on the first 365 days since the brand's inception and introduces the form of self-care that 8ed Studio aims for going forward.

A Year of Proposing the Option to "Leave it Out and Blend into Your Lifestyle"

At the time of the brand's launch, stretch mats were generally perceived as items to be taken out only for exercise and stored away afterward.

8ed Studio, with the idea that "by being able to naturally place it within the living space, self-care can become a more everyday habit," has developed and proposed stretch mats that balance design and functionality.

To create an environment where the mat harmonizes with the space even when laid out in a room, allowing you to move your body the moment you feel like it.

This has been the consistent brand concept communicated by 8ed Studio.

As a result, over the past year, we've increasingly seen signs of change.

"I can stretch every day because I don't have to put it away."

"The attractive pattern motivates me, and stretching has become a habit."

"I love it as an interior decoration too."

We feel that the increasing number of such comments indicates not just that people are using our products, but that our concept of "continuing self-care within daily life" is gradually being accepted by consumers.

It is a great encouragement for the brand that the value of a "stretch mat that can be left out" has become naturally accepted over this past year, and that 8ed Studio has been able to play a part in that change.

W61cm / AmsterdamW80cm / DistanceW61cm / Vitamin

Products Grown Alongside the Brand

While the product lineup started with 10 designs at the brand's launch, it has expanded to 16 designs over the past year.

In December 2025, two more designs based on monotone colors will be added, followed by four more designs in April 2026.

2025 Winter Top to bottom: Prema / Distance2026 SS Left to right: Palette / Amsterdam / Blueprint / Lemon

In line with the diversification of interiors and lifestyles, the collection has grown to better accommodate a wider range of living situations.

Furthermore, in response to customer requests for "larger sizes," a wide size of 80cm width was launched in January 2026, in addition to the conventional 61cm width.

This marks the first time the brand has introduced new size variations based on customer feedback.

W80cm / EarthW80cm / Vitamin

In addition, as an initiative that goes beyond simply delivering products, we launched our official YouTube channel in December 2025.

We have also started distributing content to help people continue stretching and self-care as a habit, advancing brand building from both "product" and "experience" perspectives.

Click here for the 8ed Studio Official YouTube Channel ▶︎@8edStudio

At 8ed Studio, we value nurturing both product development and content creation through ongoing communication with our customers.

This past year has been one of growth not only for the brand but also for the products themselves, alongside our customers.

A Year Where Resonance with the Brand Concept Created New Connections

In 2026, 8ed Studio was featured in lifestyle magazines such as Begin, anan, kiitos., and Croissant.

Although these publications have different reader demographics, being covered in the context of "a lifestyle that aligns the body," "self-care," and "items that enhance quality of life" was a significant event for us.

Kiitos.CroissantBeginanan

Additionally, at the "Well Be Pop" event hosted by Yomiuri Television in Osaka in March 2026, we provided opportunities for people to experience the comfort and harmony with space that cannot be conveyed online, through our stretch program cooperation and product displays.

We believe these initiatives are a result of people resonating not just with the product's functionality, but with the brand concept of "self-care that blends into daily life."

Resonance Spreading from Japan to Overseas

Resonance with the brand has gradually spread beyond Japan, primarily within Asia, and approximately 20% of our purchases now come from overseas.

Even without a physical store presence, customers learn about the brand through social media and word-of-mouth, making Taiwan and other Asian regions important overseas markets for 8ed Studio.

Through encounters with many customers, we realize that the desire to "continue self-care naturally in daily life" is common, regardless of country or culture.

We will continue to carefully communicate our brand concept both domestically and internationally, while also working to create new points of contact with communities.

Customers using the product in their homes in Taiwan

Brand Growth Felt More Than Just Numbers

Over the past year, our Instagram followers have grown into a community of over 19,000 people.

However, what we value most is the connection with those who resonate with the brand's philosophy and engage with us continuously, which we feel is more significant than the numbers.

Customers who share how they use the products in their daily lives and their self-care moments even after purchase.

Those who consistently look forward to new designs.

Creators and influencers who resonate with the brand concept and have been collaborating with us long-term.

The gradual nurturing of a community where continuous relationships are formed through our products, and where the concept of "self-care that blends into daily life" itself is shared, is one of the symbolic achievements of this past year.

Towards the Next Year

This July, we will also launch new sizes: 100cm and 120cm widths.

8ed Studio aims for a mat that naturally exists within your lifestyle, not just one used solely for stretching.

W120cm / EarthW100cm / Lemon

For moments of personal body alignment,

For playtime with children or as a playmat,

As a safe space for pets to relax,

As a space to enjoy self-care together with a partner.

We will expand the possibilities of our products to become a presence that naturally accompanies time spent with "precious family members we live with."

Beyond the category of stretch mats, we will continue to propose the new value of "mats that blend into daily life" and foster self-care as a more accessible culture.

Our future vision for 8ed Studio is a future where everyone, regardless of nationality, age, or gender, can face their bodies with their own style and have time to align themselves.

W120cm / MidnightW61cm / Earth

W61cm / DistanceW100cm / Brooklyn

Limited-Time Campaign to Express Gratitude for Our 1st Anniversary

To express our gratitude for reaching our first anniversary since the brand's launch, we will be holding two campaigns for the month of July 2026.

We hope this will be an opportunity for both those who are new to 8ed Studio and those who have supported us so far to feel "self-care that blends into daily life" more intimately.

Campaign Period: July 1, 2026 (Wed) 0:00 - July 31, 2026 (Fri) 23:59

New Size Launch Commemorative Campaign

The new sizes launching in July 2026, "Large (W100cm)" and "Ex Large (W120cm)," will be available for purchase at a 10% discount on all designs as a launch special.

Bundle Purchase Campaign

During the campaign period, bundle purchase discounts will be even more advantageous than usual.

Normally 10% off, but 15% off for the second item and subsequent items.

If you purchase 3 or more items, all items will be 15% off.

Please also consider these offers for gifts for family, partners, or friends.

*For campaign details, please visit our official Instagram.

About 8ed Studio

8ed Studio plans and sells lifestyle items to help establish self-care as an everyday habit, with the concept "Make self-care a habit and empower your tomorrow."

[Popular Standard Designs] Earth (top left) / Brooklyn (top right) / Yumcha (bottom left) [2026 SS New Arrivals] Amsterdam (bottom right)

Our mission is not merely product sales, but to design mechanisms that naturally integrate into daily life and change habits. By balancing design aesthetics that can be enjoyed as interior decor with long-lasting functionality, we offer a new self-care experience that is "comfortable to leave out" and "encourages daily continuation."

We also aim to be a brand chosen for gifts, spreading the new value of "gifting health" to loved ones. 8ed Studio will create a future where self-care becomes a culture by enriching lives through habit change.

Company Profile

Company Name: 8ed Studio LLC

Representative: Saki Oshima

Official Online Store: https://8ed-studio.com/

Instagram: https://www.instagram.com/8ed_studio/

Threads: https://www.threads.com/@8ed_studio

Inquiries: info@8ed-studio.com

*We are seeking various forms of collaboration, including wholesale, referral programs, event participation, and joint ventures.