56project LLC Officially Releases "EEAT Engine": New Era of Video MEO Proven by 160 Days and 2.78 Million Verification Data.
56project LLC has officially launched "EEAT Engine," an automated video MEO (Map Search Engine Optimization) service for Google Maps. Amidst the changing landscape of video MEO due to Google Maps' core update in March 2026, the company offers a LINE-based, user-friendly service for restaurant owners, backed by 160 days and 2.78 million verification data points.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 22:36
- 🔍 Collected: April 24, 2026 at 14:01
- 🤖 AI Analyzed: April 25, 2026 at 00:16 (10h 14m after Collected)
## Warning to the Industry: The "Common Sense" of Existing MEO Companies is Collapsing
In the Japanese MEO market, the core services provided by many MEO companies have centered around "review management, basic information optimization, and still image optimization." However, on March 13, 2026, a Google Maps core update fundamentally overturned the industry's common sense.
The main changes observed by our company are as follows:
- AI-generated videos with background music
- Videos with superimposed text (telops) → Lower evaluation
- Indexing delays
- Diverting videos created for social media (such as Instagram Reels and TikTok) directly to Google Maps → Background music, superimposed text, and effects infringe upon Google's evaluation criteria, not only preventing an increase in views but also posing a risk of penalties.
- Review proxy services and fake reviews → Risk of Google account deletion
- Posting only still images → Significantly fewer views compared to stores posting videos under the same conditions
Videos for social media and videos for Google Maps are completely different. Social media content, with background music and flashy superimposed text, is designed to "get views" and is a consumption-oriented format.
On the other hand, what Google Maps evaluates is:
- No background music
- Unprocessed
- "Content that proves real-life experience" filmed live on a smartphone
MEO companies and restaurants that do not understand this difference and reuse social media videos may inadvertently be lowering their Google ranking.
Our company was quick to detect this change in the industry and voluntarily deleted AI-edited videos before the March 13 core update. As a result of fully transitioning to real-footage-based videos, the indexing speed dramatically improved from 1.5 months to as fast as within 2 days.
Many existing MEO companies are still offering methods from before the core update.
## What is "EEAT Engine"?
EEAT Engine is a LINE-integrated video MEO automation service developed to enable restaurant owners to continuously post videos to Google Maps every week.
"EEAT" stands for Google's four content evaluation criteria: "Experience, Expertise, Authoritativeness, and Trustworthiness."
Google's addition of "Experience" to E-A-T in December 2022, evolving it to E-E-A-T, signifies a shift in policy to prioritize "original real-life experience content posted by the stores themselves."
EEAT Engine offers a system that allows restaurant owners to effortlessly continue posting "smartphone-shot real-footage videos," which are the most suitable content for these criteria, for a monthly fee of ¥3,980.
The owner's work involves just 3 steps, taking approximately 5 minutes per session.
STEP 1: Send "Video MEO" via LINE and register store information (approx. 1 minute)
STEP 2: Shoot videos with a smartphone according to the provided instructions and send them one by one via LINE.
STEP 3: Once the edited videos and captions arrive, simply post them to Google Maps.
No special equipment, app knowledge, or editing skills are required.
## The Meaning Behind the Service Name
"EEAT" stands for Google's four content evaluation criteria: "Experience, Expertise, Authoritativeness, and Trustworthiness."
Google's addition of "Experience" to E-A-T in December 2022, evolving it to E-E-A-T, signifies a policy shift to prioritize "original content posted by the stores themselves."
EEAT Engine provides a system that allows continuous posting of "smartphone-shot real-footage videos," which are the most suitable content for these criteria.
## Industry-First Level of Transparency: Full Disclosure of Primary Data
The biggest difference between our company and existing MEO companies is the disclosure of "reproducible primary data."
Our representative, Hiroaki Tanaka, as a Google Local Guide Lv.7, has continuously posted voluntarily to over 150 stores in the Koto Ward area every day for 160 days.
All of this data is systematized and published as a weekly report, "AI Meshi Insight."
*This data is not based on requests from stores but is completely primary data voluntarily posted and analyzed by the representative himself as a Google Local Guide.
[Cumulative Results]
- Cumulative 2.78 million+ impressions (160 days, continuous daily posting)
- Bakery in Oshima area: 4.9 times increase in impressions compared to initial
- Cafe in Kameido area: 5.1 times increase in impressions compared to initial
- 48 stores in Koto Ward area achieved 10,000 views (with a maximum exceeding 90,000 views)
[Still Image vs. Video Comparison Data (April 2026)]
In the Japanese MEO market, the core services provided by many MEO companies have centered around "review management, basic information optimization, and still image optimization." However, on March 13, 2026, a Google Maps core update fundamentally overturned the industry's common sense.
The main changes observed by our company are as follows:
- AI-generated videos with background music
- Videos with superimposed text (telops) → Lower evaluation
- Indexing delays
- Diverting videos created for social media (such as Instagram Reels and TikTok) directly to Google Maps → Background music, superimposed text, and effects infringe upon Google's evaluation criteria, not only preventing an increase in views but also posing a risk of penalties.
- Review proxy services and fake reviews → Risk of Google account deletion
- Posting only still images → Significantly fewer views compared to stores posting videos under the same conditions
Videos for social media and videos for Google Maps are completely different. Social media content, with background music and flashy superimposed text, is designed to "get views" and is a consumption-oriented format.
On the other hand, what Google Maps evaluates is:
- No background music
- Unprocessed
- "Content that proves real-life experience" filmed live on a smartphone
MEO companies and restaurants that do not understand this difference and reuse social media videos may inadvertently be lowering their Google ranking.
Our company was quick to detect this change in the industry and voluntarily deleted AI-edited videos before the March 13 core update. As a result of fully transitioning to real-footage-based videos, the indexing speed dramatically improved from 1.5 months to as fast as within 2 days.
Many existing MEO companies are still offering methods from before the core update.
## What is "EEAT Engine"?
EEAT Engine is a LINE-integrated video MEO automation service developed to enable restaurant owners to continuously post videos to Google Maps every week.
"EEAT" stands for Google's four content evaluation criteria: "Experience, Expertise, Authoritativeness, and Trustworthiness."
Google's addition of "Experience" to E-A-T in December 2022, evolving it to E-E-A-T, signifies a shift in policy to prioritize "original real-life experience content posted by the stores themselves."
EEAT Engine offers a system that allows restaurant owners to effortlessly continue posting "smartphone-shot real-footage videos," which are the most suitable content for these criteria, for a monthly fee of ¥3,980.
The owner's work involves just 3 steps, taking approximately 5 minutes per session.
STEP 1: Send "Video MEO" via LINE and register store information (approx. 1 minute)
STEP 2: Shoot videos with a smartphone according to the provided instructions and send them one by one via LINE.
STEP 3: Once the edited videos and captions arrive, simply post them to Google Maps.
No special equipment, app knowledge, or editing skills are required.
## The Meaning Behind the Service Name
"EEAT" stands for Google's four content evaluation criteria: "Experience, Expertise, Authoritativeness, and Trustworthiness."
Google's addition of "Experience" to E-A-T in December 2022, evolving it to E-E-A-T, signifies a policy shift to prioritize "original content posted by the stores themselves."
EEAT Engine provides a system that allows continuous posting of "smartphone-shot real-footage videos," which are the most suitable content for these criteria.
## Industry-First Level of Transparency: Full Disclosure of Primary Data
The biggest difference between our company and existing MEO companies is the disclosure of "reproducible primary data."
Our representative, Hiroaki Tanaka, as a Google Local Guide Lv.7, has continuously posted voluntarily to over 150 stores in the Koto Ward area every day for 160 days.
All of this data is systematized and published as a weekly report, "AI Meshi Insight."
*This data is not based on requests from stores but is completely primary data voluntarily posted and analyzed by the representative himself as a Google Local Guide.
[Cumulative Results]
- Cumulative 2.78 million+ impressions (160 days, continuous daily posting)
- Bakery in Oshima area: 4.9 times increase in impressions compared to initial
- Cafe in Kameido area: 5.1 times increase in impressions compared to initial
- 48 stores in Koto Ward area achieved 10,000 views (with a maximum exceeding 90,000 views)
[Still Image vs. Video Comparison Data (April 2026)]