[Released May 4] Japanese Pot-Boiled Salt × Indian Frontier Smoked Chili. New Release of 'Umami-Rich Spice Salt' with Just 2 Ingredients
Spiceful Co. and okawari TOKYO have collaborated to launch 'Smoked Chili Salt' on May 4, 2026, a new product blending Japanese pot-boiled salt and Indian smoked chili. This 'umami-rich spice salt' emphasizes the story behind its ingredients and ethical consumption trends, serving as a versatile seasoning for various dishes.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 12:55 (23 min after Collected)
Spiceful Co. (Shinjuku-ku, Tokyo) in collaboration with okawari TOKYO brand of for Inc. (Shibuya-ku, Tokyo) will launch a new product, 'Smoked Chili Salt,' which combines craftsman salt from Yuya Bay, Yamaguchi Prefecture, Japan, with traditional smoked chili from Manipur, a remote region in Northeast India. This product is an unprecedented spice salt, blending umami-rich salt carefully boiled in a flat-bottomed pot from seawater of Yuya Bay by craftsman Yuzen Inoue, who traveled across Japan seeking the ideal land for salt production, with the rare 'Shirarakon Smoked Chili' smoked for 24 hours in Manipur.
The smoked chili is not just spicy; it features a smoky umami reminiscent of bonito flakes. When combined with the mellow mineral taste of the salt, it creates a profound flavor that is hard to believe comes from just two ingredients.
◼︎A versatile seasoning that 'makes any dish perfect with just a sprinkle'
'Smoked Chili Salt' is a versatile seasoning that enhances the flavor of ingredients and can be widely used in daily cooking.
・As a dipping salt for fried foods like karaage, tonkatsu, and tempura
・For finishing steamed vegetables, grilled chicken, and fish dishes
・A sprinkle on egg over rice or onigiri
・Simply mix with vegetables as a base for quick pickles
・As a substitute for salt and pepper in stir-fries and pasta
It's an item that can make you a good cook with just one sprinkle, even on busy days.
◼︎A challenge to bring new value, 'single-origin spices,' to Japan
Spiceful Co. is a brand that delivers the hidden stories of origin, culture, and producers within the spice supply chain as new food value through single-origin spices.
The origin of the smoked chili used this time, Manipur, is a region in Northeast India where rich nature and unique food culture thrive. This product was born from the desire to bring the charm of this chili, created by traditional smoking techniques rooted in the local area, to Japanese dining tables.
◼︎A new era seasoning combining social and trend aspects
In recent years, there has been growing interest in ethical consumption, which values not only price but also who made it, where, and how. The smoked chili in this product was produced and delivered by Zeinolin Angkan, a representative of an agricultural cooperative from the Tangkhul Naga tribe in Manipur, using 'regenerative agriculture' passed down from ancient times. By combining this with pot-boiled salt that utilizes the umami created by Japan's rich forests, where about 80% of the primeval forest remains, and unique terrain, a versatile seasoning combining popular smoked, spicy, and umami flavors was born. The aroma of smoke, the kick of chili, the umami reminiscent of bonito flakes, and the mellow saltiness combine to elevate the completeness of any dish with just one sprinkle.
◼︎Product Information
・Product Name: Smoked Chili Salt
・Market Price: 40g/1 pack 999 yen (tax included)
・Sales Start Date: May 4, 2026
・Sales Locations:
Spiceful Co. Official Online Shop https://spicefulco.base.shop/
okawari TOKYO Official Online Shop https://www.okawaritokyo.com/
◼︎Featured on Sakiko Hirano's popular podcast program
Misa Higuchi, CEO of Spiceful Co., will appear on Sakiko Hirano's popular podcast program 'Ajina Fukuonsei ~ voice of food ~' distributed on May 4 and 11, 2026. She will talk about the food culture of India's frontier regions and the story of smoked chili. The product will also be available at Ajimart BASE branch from the launch date.
・Podcast 'Ajina Fukuonsei ~ voice of food ~' https://j-wave.podcast.sonicbowl.cloud/podcast/voice-of-food/
・Ajimart BASE branch https://shop.ajimart.net/
・Instagram https://www.instagram.com/ajinafukuonsei/
◼︎About okawari TOKYO
'okawari TOKYO' is a brand that provides ingredients and services that your body craves, making you want to come back for more every day. It supports dining tables where families can gather with smiles, offering safe and secure food free from chemical seasonings, delicious for both children and adults.
◼︎About Spiceful Co.
Spiceful Co. aims to 'create a slightly better future from the spices you choose.' Misa Higuchi, the representative, started the company after visiting over 100 farms, including in India, to investigate spice sustainability. To connect the aroma and charm of spices to future generations, the company aims to rebuild the supply chain connecting producers and consumers.
Official Website: https://spicefulco.com/
Instagram: https://www.instagr
The smoked chili is not just spicy; it features a smoky umami reminiscent of bonito flakes. When combined with the mellow mineral taste of the salt, it creates a profound flavor that is hard to believe comes from just two ingredients.
◼︎A versatile seasoning that 'makes any dish perfect with just a sprinkle'
'Smoked Chili Salt' is a versatile seasoning that enhances the flavor of ingredients and can be widely used in daily cooking.
・As a dipping salt for fried foods like karaage, tonkatsu, and tempura
・For finishing steamed vegetables, grilled chicken, and fish dishes
・A sprinkle on egg over rice or onigiri
・Simply mix with vegetables as a base for quick pickles
・As a substitute for salt and pepper in stir-fries and pasta
It's an item that can make you a good cook with just one sprinkle, even on busy days.
◼︎A challenge to bring new value, 'single-origin spices,' to Japan
Spiceful Co. is a brand that delivers the hidden stories of origin, culture, and producers within the spice supply chain as new food value through single-origin spices.
The origin of the smoked chili used this time, Manipur, is a region in Northeast India where rich nature and unique food culture thrive. This product was born from the desire to bring the charm of this chili, created by traditional smoking techniques rooted in the local area, to Japanese dining tables.
◼︎A new era seasoning combining social and trend aspects
In recent years, there has been growing interest in ethical consumption, which values not only price but also who made it, where, and how. The smoked chili in this product was produced and delivered by Zeinolin Angkan, a representative of an agricultural cooperative from the Tangkhul Naga tribe in Manipur, using 'regenerative agriculture' passed down from ancient times. By combining this with pot-boiled salt that utilizes the umami created by Japan's rich forests, where about 80% of the primeval forest remains, and unique terrain, a versatile seasoning combining popular smoked, spicy, and umami flavors was born. The aroma of smoke, the kick of chili, the umami reminiscent of bonito flakes, and the mellow saltiness combine to elevate the completeness of any dish with just one sprinkle.
◼︎Product Information
・Product Name: Smoked Chili Salt
・Market Price: 40g/1 pack 999 yen (tax included)
・Sales Start Date: May 4, 2026
・Sales Locations:
Spiceful Co. Official Online Shop https://spicefulco.base.shop/
okawari TOKYO Official Online Shop https://www.okawaritokyo.com/
◼︎Featured on Sakiko Hirano's popular podcast program
Misa Higuchi, CEO of Spiceful Co., will appear on Sakiko Hirano's popular podcast program 'Ajina Fukuonsei ~ voice of food ~' distributed on May 4 and 11, 2026. She will talk about the food culture of India's frontier regions and the story of smoked chili. The product will also be available at Ajimart BASE branch from the launch date.
・Podcast 'Ajina Fukuonsei ~ voice of food ~' https://j-wave.podcast.sonicbowl.cloud/podcast/voice-of-food/
・Ajimart BASE branch https://shop.ajimart.net/
・Instagram https://www.instagram.com/ajinafukuonsei/
◼︎About okawari TOKYO
'okawari TOKYO' is a brand that provides ingredients and services that your body craves, making you want to come back for more every day. It supports dining tables where families can gather with smiles, offering safe and secure food free from chemical seasonings, delicious for both children and adults.
◼︎About Spiceful Co.
Spiceful Co. aims to 'create a slightly better future from the spices you choose.' Misa Higuchi, the representative, started the company after visiting over 100 farms, including in India, to investigate spice sustainability. To connect the aroma and charm of spices to future generations, the company aims to rebuild the supply chain connecting producers and consumers.
Official Website: https://spicefulco.com/
Instagram: https://www.instagr