Story Management × Chronicle Launches New Podcast Program "The Science of PR"
Podcast production label "Podcast Studio Chronicle" and Story Management LLC will launch a new podcast program "The Science of PR" on April 30, 2026. Hosted by PR strategy consultant Ichiro Shimoya and entrepreneur Junpei Sakai, the program aims to scientifically analyze PR, which often relies on experience and intuition, and explain reproducible methods to update public relations strategies in today's information-saturated era.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 18:00
- 🔍 Collected: April 30, 2026 at 09:31
- 🤖 AI Analyzed: April 30, 2026 at 09:38 (7 min after Collected)
Podcast production label "Podcast Studio Chronicle" (Representative: Takafumi Nomura, hereinafter "our company") will begin distributing a new program "The Science of PR" by Story Management LLC on various audio platforms starting Thursday, April 30, 2026.
This program is a brand podcast by Story Management LLC. Ichiro Shimoya, the company's representative and a PR strategy consultant, and Junpei Sakai, an entrepreneur and representative of SUBJECT WORKS, will serve as MCs.
PR, which was once often discussed in terms of transient results like "media exposure," is now facing limitations with methods relying on past experience, connections, and intuition in today's information-overloaded society. In this program, Mr. Shimoya, a former TV Tokyo director who worked on numerous economic programs and was involved in launching new media-related businesses at SoftBank, and now provides extensive public relations support to companies ranging from startups to listed companies, will engage in a dialogue to "scientifically analyze PR" from both the perspective of the media's inner workings and the business現場.
■ PR is not "magic." Exhaustively discussing reproducible methods.
Many executives and PR managers perceive PR as "exposure by chance" or "creating transient news," relying on intuition and connections. However, merely tracing past successes will not allow them to win in an information-saturated era where AI and SNS have developed. This program attempts to unravel the "ambiguity" of PR, which is a black box, with reproducible logic.
Ichiro Shimoya, a former TV Tokyo director who worked on "World Business Satellite" and "Gaia no Yoake" and now supports public relations for numerous startups and companies, will thoroughly dissect the inner workings of PR from both the "logic of the selecting side" as a media producer and the "technique of the delivering side" as a public relations strategist. This will update your public relations strategy from an intuitive approach to a reproducible method.
■ Highlights of the first broadcast: Why doesn't the "bible of success" work in practice?
The commemorative first episode will discuss the theme of "What does it mean to scientifically analyze PR?"
Why do the widely discussed success principles of public relations fail to function when put into practice? The reason lies in the information asymmetry, where the media's judgment criteria are difficult to see.
Mr. Shimoya states that PR is not a highly effective "surgical operation" but rather a "herbal medicine" that slowly strengthens a company's constitution. Against the management challenges many companies face—difficulty in hiring, differentiation from competitors, and growth barriers—how can a foundation be built using PR as a means?
Through the perspective of Mr. Shimoya, who is well-versed in both media and corporate environments, and his dialogue with interviewer Mr. Sakai, the increasingly difficult modern PR environment, both offensive and defensive, will be translated into reproducible methods.
■ Program Overview
Program Name: The Science of PR
Cast: Ichiro Shimoya / Junpei Sakai
Distribution Start Date: Thursday, April 30, 2026
Distribution Frequency: Every Thursday
Distribution Platforms: Spotify, Apple Podcast, Amazon Music, etc.
■ Each Distribution Platform URL
Spotify: https://open.spotify.com/show/7L0bGaBqNYnb5vatxiSGhl
Apple Podcast: https://podcasts.apple.com/us/podcast/id1895204575
Amazon Music: https://music.amazon.co.jp/podcasts/7d700b9b-e059-473e-82f2-10ea43db586a
■ Cast Profiles
©️HIRO KIMURA
Ichiro Shimoya
PR Strategy Consultant, Representative of Story Management
After completing his master's degree in physics at Waseda University Graduate School of Science and Engineering, he joined TV Tokyo. He produced "World Business Satellite" and "Gaia no Yoake" as a director. He then moved to SoftBank, where he was in charge of media businesses directly under President Son, learning President Son's information dissemination techniques firsthand. For his achievements in planning new businesses, he received the "SoftBank Award," which is selected for only one group per year. In 2017, he founded Story Management LLC and has been providing public relations and PR support. His books include "Get on TV for Free, Anytime! PR Strategy for Small Companies" (Doubunkan Publishing), "Involvement Power" (Gakken), and "Sly PR Techniques" (Subaru-sha).
Junpei Sakai
Entrepreneur, Representative of SUBJECT WORKS
After graduating from Keio University with a degree in Economics, he joined Mitsubishi UFJ Bank (formerly Mitsubishi Tokyo UFJ Bank). He then started his own business, worked at Sansan Inc., and joined Uzabase Inc. in 2017, serving as Corporate Executive Officer CMO, NewsPick.
This program is a brand podcast by Story Management LLC. Ichiro Shimoya, the company's representative and a PR strategy consultant, and Junpei Sakai, an entrepreneur and representative of SUBJECT WORKS, will serve as MCs.
PR, which was once often discussed in terms of transient results like "media exposure," is now facing limitations with methods relying on past experience, connections, and intuition in today's information-overloaded society. In this program, Mr. Shimoya, a former TV Tokyo director who worked on numerous economic programs and was involved in launching new media-related businesses at SoftBank, and now provides extensive public relations support to companies ranging from startups to listed companies, will engage in a dialogue to "scientifically analyze PR" from both the perspective of the media's inner workings and the business現場.
■ PR is not "magic." Exhaustively discussing reproducible methods.
Many executives and PR managers perceive PR as "exposure by chance" or "creating transient news," relying on intuition and connections. However, merely tracing past successes will not allow them to win in an information-saturated era where AI and SNS have developed. This program attempts to unravel the "ambiguity" of PR, which is a black box, with reproducible logic.
Ichiro Shimoya, a former TV Tokyo director who worked on "World Business Satellite" and "Gaia no Yoake" and now supports public relations for numerous startups and companies, will thoroughly dissect the inner workings of PR from both the "logic of the selecting side" as a media producer and the "technique of the delivering side" as a public relations strategist. This will update your public relations strategy from an intuitive approach to a reproducible method.
■ Highlights of the first broadcast: Why doesn't the "bible of success" work in practice?
The commemorative first episode will discuss the theme of "What does it mean to scientifically analyze PR?"
Why do the widely discussed success principles of public relations fail to function when put into practice? The reason lies in the information asymmetry, where the media's judgment criteria are difficult to see.
Mr. Shimoya states that PR is not a highly effective "surgical operation" but rather a "herbal medicine" that slowly strengthens a company's constitution. Against the management challenges many companies face—difficulty in hiring, differentiation from competitors, and growth barriers—how can a foundation be built using PR as a means?
Through the perspective of Mr. Shimoya, who is well-versed in both media and corporate environments, and his dialogue with interviewer Mr. Sakai, the increasingly difficult modern PR environment, both offensive and defensive, will be translated into reproducible methods.
■ Program Overview
Program Name: The Science of PR
Cast: Ichiro Shimoya / Junpei Sakai
Distribution Start Date: Thursday, April 30, 2026
Distribution Frequency: Every Thursday
Distribution Platforms: Spotify, Apple Podcast, Amazon Music, etc.
■ Each Distribution Platform URL
Spotify: https://open.spotify.com/show/7L0bGaBqNYnb5vatxiSGhl
Apple Podcast: https://podcasts.apple.com/us/podcast/id1895204575
Amazon Music: https://music.amazon.co.jp/podcasts/7d700b9b-e059-473e-82f2-10ea43db586a
■ Cast Profiles
©️HIRO KIMURA
Ichiro Shimoya
PR Strategy Consultant, Representative of Story Management
After completing his master's degree in physics at Waseda University Graduate School of Science and Engineering, he joined TV Tokyo. He produced "World Business Satellite" and "Gaia no Yoake" as a director. He then moved to SoftBank, where he was in charge of media businesses directly under President Son, learning President Son's information dissemination techniques firsthand. For his achievements in planning new businesses, he received the "SoftBank Award," which is selected for only one group per year. In 2017, he founded Story Management LLC and has been providing public relations and PR support. His books include "Get on TV for Free, Anytime! PR Strategy for Small Companies" (Doubunkan Publishing), "Involvement Power" (Gakken), and "Sly PR Techniques" (Subaru-sha).
Junpei Sakai
Entrepreneur, Representative of SUBJECT WORKS
After graduating from Keio University with a degree in Economics, he joined Mitsubishi UFJ Bank (formerly Mitsubishi Tokyo UFJ Bank). He then started his own business, worked at Sansan Inc., and joined Uzabase Inc. in 2017, serving as Corporate Executive Officer CMO, NewsPick.