Are you tired from overdoing your skincare? A new habit to nurture your skin. Skin Training Cosmetics IMYOON Launches "Shea Butter Frankincense" on June 15th!

Watashino Chikara LLC (Representative: Yukie Yasumura, Headquarters: Fukuoka Prefecture), which operates the holistic beauty cosmetic brand "IMYOON," will launch its new product "Shea Butter Frankincense" containing frankincense on June 15, 2026. Moving beyond the era of continuously adding to the skin, we enter an era of nurturing the skin's inherent power. As the first step, we aim to deliver simple and essential skincare throughout Japan.

Currently, our products are available in 52 stores nationwide, and we aim to expand to 100 stores by 2026. We hope that the new concept of "skin training" in holistic beauty will reach more people's daily lives.

Are You Experiencing Skin Fatigue?

Despite meticulously caring for your skin every day, does it appear dull? Is dryness persistent? Does it somehow look tired? Have you had such experiences?

Initially, you might have felt the effects, but over time, your skin becomes accustomed to it, and nothing feels sufficient. Even when trying new items, skin problems recur. These could be signs of "skin fatigue" caused by continuously supplying the skin with beauty ingredients.

You might be unknowingly weakening the skin's natural abilities. IMYOON advocates for a new holistic beauty habit called "skin training," which removes excess and creates an environment where the skin can self-regulate.

Organic Shea Butter Frankincense <Limited First Edition Aluminum Packaging>

30g / ¥3,740 (tax included)

Release Date: June 15, 2026

Sales: IMYOON Official Online Store

Nationwide Retail Stores

*Availability may vary by store.

Notes: Limited quantity for the first edition, ends when sold out.

Organic Shea Butter Frankincense <Regular Edition>

30g / ¥3,740 (tax included)

Release Date: June 15, 2026

Sales: IMYOON Official Online Store

Nationwide Retail Stores

*Availability may vary by store.

Notes: After the first edition, it will be in a jar container.

The Power of Frankincense Essential Oil

Frankincense, known as the "essential oil of rejuvenation," refines the skin's texture, supports its barrier function, and leads to a firm and radiant skin environment. It gently balances the skin's natural rhythm, promoting a translucent appearance. Its deep aroma, historically used in meditation and religious ceremonies, soothes mental tension and transforms skincare time into a quiet moment of self-reflection.

Background of Development

Our previous IMYOON Shea Butter has been loved by many customers for moisturizing care and as a base for UV damage care.

The newly selected essential oil is frankincense, also known as the "essential oil of rejuvenation" since ancient times. We specifically focused on ingredients from India (Boswellia serrata). It has a history of use in beauty and healing for thousands of years and is known for its high concentration of active ingredients.

Inflammation caused by UV rays and external stimuli is considered a factor in the loss of skin elasticity and firmness. Frankincense gently calms this inflammation and supports the environment for the skin to return to its natural state. Shea Butter Frankincense is formulated to calm skin irritation while preparing the foundational skin environment. This single item completes both repair and soothing.

To efficiently deliver beauty ingredients, it is crucial to first prepare the skin's receptivity. We deliver enhanced peace of mind and confidence to those who wish to simplify their skincare routine.

For People Like This

Those who want to simplify their skincare

Those who are starting to notice skin troubles

Those who are beauty-conscious and want to focus on ingredient quality

Those interested in subtractive holistic beauty

About the Brand

IMYOON is a holistic beauty cosmetic brand developed by Watashino Chikara LLC, based in Fukuoka. With the philosophy "Skin can be trained. Beauty can be nurtured.," we pursue formulations that bring out the skin's inherent power. Currently available in 52 stores nationwide.

IMYOON's Three Commitments

100% Plant-Derived & Organic Ingredients: Free from petroleum-based surfactants, synthetic fragrances, synthetic colorants, mineral oil, and parabens. Safe for sensitive skin.

Formulations that Enhance Skin's Self-Sufficiency: Consistently adopting an approach that trains and nurtures the skin's natural power without relying on excessive care.

Holistic Perspective: Integrating knowledge from dermatology, biochemistry, and natural therapy to design beauty from both skin and mind aspects.

Developer Profile

Yukie Yasumura / IMYOON Representative & Holistic Beauty Researcher

Starting her career in a small esthetic salon, she has been promoting holistic beauty in the beauty industry for about 20 years. With extensive expertise ranging from anatomical physiology and biochemistry to natural and energy therapies, she leads the "Holistic Beautilogy Academy." She is active in promoting organic cosmetics as "skin training cosmetics" that build a foundation for modern women to avoid recurring skin problems and truly need.

Brand Overview

Brand Name: IMYOON

Operating Company: Watashino Chikara LLC

Headquarters Address: Hirao, Chuo-ku, Fukuoka City, Fukuoka Prefecture

Representative: Yukie Yasumura

Official Website: https://imyoon.buyshop.jp

Instagram: @imyoon.jp