NONFICTION Opens Fourth Store in Japan at Nagoya's New Luxury Mall "HAERA"
Key facts
- NONFICTION Opens Fourth Store in Japan at Nagoya's New Luxury Mall "HAERA"
- NONFICTION, a lifestyle fragrance brand that expresses inner strength through scent, has opened its fourth store in Japan at the new luxury mall "HAERA" in Nagoya on June 11, 2026. This new store, a collaboration with architect Jo Nagasaka of Schemata Architects, features a space design centered on the theme of regenerating wood that has aged over time.
- Source: PR Times
- Date: June 12, 2026
Direct answer
NONFICTION, a lifestyle fragrance brand that expresses inner strength through scent, has opened its fourth store in Japan at the new luxury mall "HAERA" in Nagoya on June 11, 2026. This new store, a collaboration with architect Jo Nagasaka of Schemata Architects, features a space design centered on the theme of regenerating wood that has aged over time.
- Citation
- NONFICTION Opens Fourth Store in Japan at Nagoya's New Luxury Mall "HAERA" (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
NONFICTION, a lifestyle fragrance brand that expresses inner strength through scent, has opened its fourth store in Japan at the new luxury mall "HAERA" in Nagoya on June 11, 2026. This new store, a collaboration with architect Jo Nagasaka of Schemata Architects, features a space design centered on the theme of regenerating wood that has aged over time.
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- 📰 Published: June 12, 2026 at 00:55
- 🔍 Collected: June 11, 2026 at 16:06
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (24h 46m after Collected)
NONFICTION, a lifestyle fragrance brand that expresses inner strength through scent, opened its fourth store in Japan on Thursday, June 11, 2026, at "HAERA," a new luxury mall in Nagoya. This marks the brand's fourth store in Japan, following openings in Tokyo, Osaka, and Kobe.
HAERA, drawing attention as Nagoya's new landmark, is a commercial facility conceptualized as a "PUBLIC MUSEUM," where shopping, lifestyle, dining, and culture converge to create new value. At this location, NONFICTION embodies its brand philosophy of finding inspiration in daily life through scent and rituals, offering a sensory experience unique to the brand.
The Nagoya HAERA store, the fourth in Japan, was realized through a collaboration with "Schemata Architects," a design firm led by architect Jo Nagasaka, known for his approach to exploring the essence of materials and space.
The core aesthetic of this store lies in the regeneration of aged wood. Keyaki wood, carefully preserved for many years, has been adopted as the primary material, incorporating its weathered texture, grain, and the unique expressions of time-worn materials throughout the space.
The minimalist design, reinterpreting the time embedded in materials with contemporary sensibility, elevates the space to NONFICTION's signature refined aesthetic.
A sink boldly carved from a Keyaki log is placed in the center of the store. The use of Keyaki wood for major fixtures such as wall shelves and display tables brings a quiet, profound mood to the entire space.
At the Nagoya HAERA store, customers can experience a variety of products that enrich daily rituals, including NONFICTION's signature fragrances, as well as body, hair, and home ritual items. In resonance with HAERA's "PUBLIC MUSEUM" identity, the store also features craft works and objects created in collaboration with Korean artists. Through a space where scent, materials, and art intersect, the store aims to deliver new senses and inspiration into everyday life.
Opening Commemorative Promotion
To celebrate the store's opening, the Nagoya HAERA store will be offering special promotions for customers.
- EDP 3-Type Trial Kit
Customers who purchase a 100ml Eau de Parfum will receive a trial kit of three different Eau de Parfum fragrances.
- Essential Tote Bag
Customers who spend ¥25,000 or more (including tax) will receive a NONFICTION Essential Tote Bag.
*Limited quantity, available while supplies last.
【NONFICTION Nagoya HAERA】
Address: 1F 106, 3-25-1 Nishiki, Naka-ku, Nagoya, Aichi 460-0003
TEL: 052-485-4600
Business Hours: 10:00 - 20:00
*From June 11 (Thu) to June 14 (Sun), the entire facility will operate on a reservation-only basis for entry. General operations will begin on June 15 (Mon).
【About NONFICTION】
NONFICTION is a lifestyle fragrance brand founded in Seoul, South Korea, in 2019. Created for moments of introspection, the brand offers products that complete the daily cycle from waking to sleeping, including perfumes that create a mysterious and unique mood based on carefully selected ingredients and delicate perfumery, as well as body care products that make the beginning and end of the day more mindful. If fiction is a door to a world of imagination, nonfiction is a mirror reflecting the essence of a story, and NONFICTION's products support one's own narrative through the most private moments of daily life.
https://jp.nonfiction.com/
@official.nonfiction
#NONFICTION
HAERA, drawing attention as Nagoya's new landmark, is a commercial facility conceptualized as a "PUBLIC MUSEUM," where shopping, lifestyle, dining, and culture converge to create new value. At this location, NONFICTION embodies its brand philosophy of finding inspiration in daily life through scent and rituals, offering a sensory experience unique to the brand.
The Nagoya HAERA store, the fourth in Japan, was realized through a collaboration with "Schemata Architects," a design firm led by architect Jo Nagasaka, known for his approach to exploring the essence of materials and space.
The core aesthetic of this store lies in the regeneration of aged wood. Keyaki wood, carefully preserved for many years, has been adopted as the primary material, incorporating its weathered texture, grain, and the unique expressions of time-worn materials throughout the space.
The minimalist design, reinterpreting the time embedded in materials with contemporary sensibility, elevates the space to NONFICTION's signature refined aesthetic.
A sink boldly carved from a Keyaki log is placed in the center of the store. The use of Keyaki wood for major fixtures such as wall shelves and display tables brings a quiet, profound mood to the entire space.
At the Nagoya HAERA store, customers can experience a variety of products that enrich daily rituals, including NONFICTION's signature fragrances, as well as body, hair, and home ritual items. In resonance with HAERA's "PUBLIC MUSEUM" identity, the store also features craft works and objects created in collaboration with Korean artists. Through a space where scent, materials, and art intersect, the store aims to deliver new senses and inspiration into everyday life.
Opening Commemorative Promotion
To celebrate the store's opening, the Nagoya HAERA store will be offering special promotions for customers.
- EDP 3-Type Trial Kit
Customers who purchase a 100ml Eau de Parfum will receive a trial kit of three different Eau de Parfum fragrances.
- Essential Tote Bag
Customers who spend ¥25,000 or more (including tax) will receive a NONFICTION Essential Tote Bag.
*Limited quantity, available while supplies last.
【NONFICTION Nagoya HAERA】
Address: 1F 106, 3-25-1 Nishiki, Naka-ku, Nagoya, Aichi 460-0003
TEL: 052-485-4600
Business Hours: 10:00 - 20:00
*From June 11 (Thu) to June 14 (Sun), the entire facility will operate on a reservation-only basis for entry. General operations will begin on June 15 (Mon).
【About NONFICTION】
NONFICTION is a lifestyle fragrance brand founded in Seoul, South Korea, in 2019. Created for moments of introspection, the brand offers products that complete the daily cycle from waking to sleeping, including perfumes that create a mysterious and unique mood based on carefully selected ingredients and delicate perfumery, as well as body care products that make the beginning and end of the day more mindful. If fiction is a door to a world of imagination, nonfiction is a mirror reflecting the essence of a story, and NONFICTION's products support one's own narrative through the most private moments of daily life.
https://jp.nonfiction.com/
@official.nonfiction
#NONFICTION
FAQ
What are the key features of the NONFICTION Nagoya HAERA store?
It features a minimalist and sophisticated space design by architect Jo Nagasaka, utilizing aged Keyaki wood. It offers a sensory experience blending fragrance and art.
Are there any special promotions at the Nagoya HAERA store?
Yes, there are limited-time promotions, such as a trial kit gift for EDP purchasers and an original tote bag for purchases over a certain amount.
What kind of brand is NONFICTION?
It is a lifestyle fragrance brand from South Korea, with a concept of expressing inner strength through scent, offering perfumes and body care products.
What kind of facility is the HAERA mall?
It is a newly opened luxury mall in Nagoya, with the concept of a "PUBLIC MUSEUM," offering new value by integrating shopping, lifestyle, dining, and culture.
Where are NONFICTION's other stores in Japan located?
Stores are located in Tokyo, Osaka, and Kobe. The Nagoya HAERA store is the fourth.