Seminar on Building a Good Organizational Culture Featuring Former Mos Food Services Executive Director Shigeru Tamura: 'Learning from Mos Burger: Brand-Growing Unwavering Management'

Ethos Up LLC (based in Fukuyama City, Hiroshima; Representative: Makiko Hirukawa), which supports organizational growth through communication, will hold the 'Good Organizational Culture Building Seminar: Learning from Mos Burger - Brand-Growing Unwavering Management' on Wednesday, July 8, 2026, in Fukuyama City. The lecturer will be Shigeru Tamura, former Executive Director of Mos Food Services and current representative of office igatta, who conducts lectures and training nationwide on brand building, human resource development, and leadership.

This seminar is designed for business owners, HR managers, and supervisors who face challenges in organizational development, such as training managers and instilling corporate philosophy. To turn customers and employees into fans and grow the company as a brand, it is essential for employees to understand the management's vision and act in the same direction. However, what a company values is often sidelined in the hustle of daily operations, and continuous effort is required to root these values in the workplace.

Although Mos Burger is now a nationally recognized brand, it started as a single store. During its growth process, Mr. Tamura visited stores across the country, consistently conveying the values that Mos Burger cherishes to the front lines. In this seminar, based on this practical knowledge, participants will learn how to build a workplace where employees can work with pride, strategies for becoming a chosen brand, and methods to instill philosophy into the workplace.

Many Japanese companies are SMEs. SMEs have an environment where the distance between management and employees is short, making it easier to share visions. Therefore, turning what the company values into 'usable words' and nurturing them in daily work leads to future organizational and brand building. On the day, Makiko Hirukawa, representative of Ethos Up, will also give an opening talk titled 'How to Proceed with Organizational Building that Conveys Thoughts.' Additionally, all participants will receive a copy of Mr. Tamura's latest book, 'Learning from Mos Burger: Brand-Growing Unwavering Management' (Doyukan Co., Ltd.), as a participation gift.