"Revolutionizing the perception of period shorts" ÉCRU to hold its first POP UP at Matsuya Ginza, also starting pre-orders for collaboration absorbent shorts with Maimia
Lifestyle brand ÉCRU will hold its first POP UP event at Matsuya Ginza, commencing May 6, 2026. This event will feature pre-orders for the "SUNMOON ÉCLAT PERIOD SHORTS," a collaboration with lingerie brand Maimia, aiming to redefine comfort and style in period wear.
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- 📰 Published: May 2, 2026 at 01:00
- 🔍 Collected: May 1, 2026 at 16:31
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Lifestyle brand "ÉCRU" will hold a limited-time pop-up event starting May 6, 2026 (Wednesday), at lingerie brand "Maimia," which has a permanent store on the 6th floor of Matsuya Ginza.
This event will feature pre-orders for the "SUNMOON ÉCLAT PERIOD SHORTS," the first collaboration absorbent shorts with Maimia.
SUNMOON ÉCLAT PERIOD SHORTS
Inspired by Taiwan's scenic spot "Sun Moon Lake," this collaboration is themed around "the sun and moon = the 24/7 rhythm of women."
Together with "SUNMOON," the word "ECLIPSE (where the sun and moon overlap)" is presented, representing this collection as a symbolic overlap of the two brands.
A piece with a feminine silhouette and a reassuring absorbency.
Its sleek fit and sheer, romantic feel enhance its appeal.
It's easy for daily use and designed to be approachable for first-time users.
By combining ÉCRU's perfected absorbent design with Maimia's delicate and romantic aesthetics, we propose a new value: a piece that not only offers functionality but also is "something you want to wear because your heart desires it."
■Collaboration Limited Novelty
Customers who purchase the collaboration absorbent shorts during the pop-up period will receive an original portable pouch.
It's recommended not only as a charm for pre-menstrual days but also for carrying cosmetics and small items.
*Novelties are available in limited quantities.
In addition to the collaboration items, ÉCRU's existing products will also be showcased at this pop-up.
This will be an opportunity to see and touch items that have primarily been sold online.
During the period from May 6 (Wednesday) to May 10 (Sunday), ÉCRU staff will be present at the store to provide direct guidance on the products. You can also consult about sizing and specifications, so please take this opportunity to visit.
POP UP Overview
Event Period: May 6, 2026 (Wednesday) - May 26, 2026 (Tuesday)
Location: Maimia store, 6th floor, Matsuya Ginza
■Event Contents
・Pre-orders for Maimia × ÉCRU collaboration items
・Exhibition and sale of existing ÉCRU products
*During the pop-up period, customers who purchase one collaboration absorbent short will receive an original pouch (limited quantity).
■Collaboration Product Overview
Product Name: SUNMOON ÉCLAT PERIOD SHORTS
Suitable for light to regular menstrual flow (Absorbency: approx. 45ml) (*1)
Sales Format: Pre-order
Sizes: S / M / L
Price: 11,660 yen (tax included)
Estimated Delivery: Late July - Early August 2026
*1 According to our company's research.
*Test results are values under specific conditions and do not guarantee absorbency under all circumstances. Errors may occur depending on the environment and usage.
*This product does not guarantee complete prevention of leakage depending on menstrual flow or usage environment. If you are concerned, we recommend using it with a sanitary napkin.
*This product is not intended for medical or treatment purposes.
Maimia
A lingerie brand debuted in May 2018 from Maimia Co., Ltd.
Based on its official e-commerce store, it has held pop-up events at department stores and select shops in Tokyo and Kansai, and currently operates permanent spaces at Matsuya Ginza and Shibuya Seibu.
In 2019, it was the first Japanese brand to win the “Young Label Award” for brands in the Asia-Pacific region at “Interfiliere Shanghai,” a lingerie material exhibition organized by EUROVET.
The dressed you and the nude you.
What about the you in between?
Delicate colors born from inspirational sources such as art, culture, travel, and plants.
Supple, moist textures that convey emotion and passion.
Three-dimensional silhouettes calculated to flatter the female form.
It carries the message: "We want to inspire the 'you in between' the dressed you and the nude you."
WEB Store: https://www.maimia.jp
Instagram: https://www.instagram.com/maimia_lingerie/
ÉCRU LLC
"ÉCRU" is a lifestyle brand that accompanies women living busy lives, adding a little something to their daily routine.
This event will feature pre-orders for the "SUNMOON ÉCLAT PERIOD SHORTS," the first collaboration absorbent shorts with Maimia.
SUNMOON ÉCLAT PERIOD SHORTS
Inspired by Taiwan's scenic spot "Sun Moon Lake," this collaboration is themed around "the sun and moon = the 24/7 rhythm of women."
Together with "SUNMOON," the word "ECLIPSE (where the sun and moon overlap)" is presented, representing this collection as a symbolic overlap of the two brands.
A piece with a feminine silhouette and a reassuring absorbency.
Its sleek fit and sheer, romantic feel enhance its appeal.
It's easy for daily use and designed to be approachable for first-time users.
By combining ÉCRU's perfected absorbent design with Maimia's delicate and romantic aesthetics, we propose a new value: a piece that not only offers functionality but also is "something you want to wear because your heart desires it."
■Collaboration Limited Novelty
Customers who purchase the collaboration absorbent shorts during the pop-up period will receive an original portable pouch.
It's recommended not only as a charm for pre-menstrual days but also for carrying cosmetics and small items.
*Novelties are available in limited quantities.
In addition to the collaboration items, ÉCRU's existing products will also be showcased at this pop-up.
This will be an opportunity to see and touch items that have primarily been sold online.
During the period from May 6 (Wednesday) to May 10 (Sunday), ÉCRU staff will be present at the store to provide direct guidance on the products. You can also consult about sizing and specifications, so please take this opportunity to visit.
POP UP Overview
Event Period: May 6, 2026 (Wednesday) - May 26, 2026 (Tuesday)
Location: Maimia store, 6th floor, Matsuya Ginza
■Event Contents
・Pre-orders for Maimia × ÉCRU collaboration items
・Exhibition and sale of existing ÉCRU products
*During the pop-up period, customers who purchase one collaboration absorbent short will receive an original pouch (limited quantity).
■Collaboration Product Overview
Product Name: SUNMOON ÉCLAT PERIOD SHORTS
Suitable for light to regular menstrual flow (Absorbency: approx. 45ml) (*1)
Sales Format: Pre-order
Sizes: S / M / L
Price: 11,660 yen (tax included)
Estimated Delivery: Late July - Early August 2026
*1 According to our company's research.
*Test results are values under specific conditions and do not guarantee absorbency under all circumstances. Errors may occur depending on the environment and usage.
*This product does not guarantee complete prevention of leakage depending on menstrual flow or usage environment. If you are concerned, we recommend using it with a sanitary napkin.
*This product is not intended for medical or treatment purposes.
Maimia
A lingerie brand debuted in May 2018 from Maimia Co., Ltd.
Based on its official e-commerce store, it has held pop-up events at department stores and select shops in Tokyo and Kansai, and currently operates permanent spaces at Matsuya Ginza and Shibuya Seibu.
In 2019, it was the first Japanese brand to win the “Young Label Award” for brands in the Asia-Pacific region at “Interfiliere Shanghai,” a lingerie material exhibition organized by EUROVET.
The dressed you and the nude you.
What about the you in between?
Delicate colors born from inspirational sources such as art, culture, travel, and plants.
Supple, moist textures that convey emotion and passion.
Three-dimensional silhouettes calculated to flatter the female form.
It carries the message: "We want to inspire the 'you in between' the dressed you and the nude you."
WEB Store: https://www.maimia.jp
Instagram: https://www.instagram.com/maimia_lingerie/
ÉCRU LLC
"ÉCRU" is a lifestyle brand that accompanies women living busy lives, adding a little something to their daily routine.