Shizuoka Tea × Welfare Employment × Local "Abilities" Intersect: A New Form of Tea, "Rita," Grand Opens on Monday, May 18, 2026, in the Shin-Shizuoka Area

A "Co-creation Cafe Stand" Born Where Shizuoka Tea Meets Human Potential

A new tea cafe stand, "Rita," which utilizes Shizuoka tea, is set to grand open near Shin-Shizuoka Station in Shizuoka City, Shizuoka Prefecture, on Monday, May 18, 2026.

"Rita" is a take-out style cafe stand designed for customers to enjoy Shizuoka tea more casually and delightfully.

It will offer a range of new menu items that break away from traditional tea images while being based on Shizuoka tea, including frozen drinks, puru-cha jelly, Midori-Cha Cola, tea lattes, cold brews, and sweets.

Concurrently, this establishment collaborates with the employment support project undertaken by Ideomotor LLC, serving as a place where each staff member contributes their "abilities" and works as a team to deliver deliciousness.

People who make Shizuoka tea, people who deliver it, people who work with it, and people who drink it. The goal is to create a new gateway for tea within the community as their respective strengths intersect.

Not just one person, but a store created by "everyone's strengths"

The concept of "Rita" is: Gathering abilities to make deliciousness.

Even if one person cannot do everything perfectly, by bringing together what each person excels at, what they can do, and what they can meticulously work on, they form a single team.

People who are good at customer service. People who meticulously prepare drinks. People who support preparation and tidying up. People who listen to customer feedback and connect it to better store management.

Through the overlapping of these roles, a single cup of tea is born.

Instead of "someone special doing something special," "Rita" values delivering deliciousness and comfort by having everyone contribute their small "abilities."

Shizuoka Tea, More Freely, More Enjoyably

Shizuoka is a nationally renowned tea production area. However, opportunities to drink tea with a teapot have decreased, and for younger generations, tea has become somewhat distant from daily life.

"Rita" proposes Shizuoka tea not only as a "traditional beverage" but as a drink that can be enjoyed more freely.

Incorporating the feeling of fruit teas and frozen drinks popular in Taiwan, they develop menus that leverage the aroma and umami of Shizuoka tea. By combining tea with fruits, soda, milk, jelly, and sweets, they deliver a new tea experience that is approachable for younger generations and tourists.

"Oh, tea can be enjoyed this way too!" "Shizuoka tea is a bit interesting." "I want to come back for another drink."

Creating such opportunities is the role of Rita.

Frozen, Puru-Cha, Midori-Cha Cola, and other diverse Shizuoka tea menus

"Rita" offers various drinks and sweets based on Shizuoka tea.

### Frozen Series

Taiwan's popular classic drinks with Shizuoka tea

This is a frozen series combining the fun of fruit-based drinks popular in Taiwan with Shizuoka tea.

The refreshing taste of green tea and the sweet and sour taste of fruit overlap, creating a drink that is easy to enjoy even on hot days.

Key menu items include:

- Frozen Passion Pineapple, offering a tropical sweet and sour taste. - Frozen Lemon, providing the refreshing sensation of lemon and green tea. - Frozen Kiwi, utilizing the refreshing sweet and sour taste of kiwi. - Frozen Pink Grapefruit, characterized by the aroma of fruit and a refreshing bitterness.

### Midori-Cha Cola

Deep, rich, new. The impact of black-green.

This is a unique drink that combines the depth of Shizuoka tea with the stimulation of cola.

Midori-Cha Cola is characterized by its impressive richness and refreshing sensation from the first sip.

You can enjoy a new taste that will slightly change your image of tea.

### Smoothie

The sweetness of banana and the gentle spread of Shizuoka tea.

Midori-Cha Banana Smoothie is a gently flavored green smoothie that combines the natural sweetness of banana with the flavor of Shizuoka tea.

It's easy to drink while still offering the aroma of tea, and is recommended for a break in the morning or afternoon.

### Puru-Cha Series

A new tea experience, Puru-Cha Jelly

The "Puru-Cha Series" is a new sensory drink that combines Shizuoka tea with a wobbly jelly, fruits, and soda.

The tea jelly crumbles with every sip, gradually spreading throughout the drink, allowing you to enjoy changes in taste and texture.

Key menu items include:

- Puru-Cha Mikan Soda, offering a taste reminiscent of Shizuoka. - Puru-Cha Mango Soda, with the sweetness of ripe mango spreading. - Puru-Cha Green Tea Soda, allowing you to enjoy the refreshing taste of soda and tea jelly. - Puru-Cha Passion Fruit Soda, where tropical fruits and Shizuoka tea intertwine. - Puru-Cha Yuzu Green Tea Soda, with the gentle aroma of yuzu spreading.